PMA 2007: Lexar are expanding their line of memory cards with a new 4GB Platinum II CompactFlash® card as well as Memory Stick PRO Duo™ media in 2 and 4GB capacities. Purchasers of certain cards in the Platinum II range will also be eligible to download a selection of software including image recovery and backup tools.
Lexar High-Capacity Platinum II CompactFlash® and Memory Stick PRO Duo™ Cards Deliver an Improved Digital Imaging, Video and Music Experience to Consumers Worldwide
New 4GB CF and 2GB/4GB Memory Stick PRO Duo Flash Cards Ideal for Full-Motion Video Functions Found on Popular Point-and-Shoot Cameras
Fremont, Ca., March 8, 2007 - Lexar, a leader in advanced digital media and accessories, announced today that the company has further increased the capacity of its widely popular Platinum II flash memory card line-up by introducing a Platinum II 4GB CompactFlash® (CF) card and Platinum II 2GB and 4GB Memory Stick PRO Duo™ flash cards. Ideal for those who live a digital lifestyle and embrace digital imaging, video, and music, the new Platinum II CF and Memory Stick PRO Duo cards are tailored to address the sweet-spot functionality of prosumer digital SLRs and popular point-and-shoot digital cameras, including high-resolution still image and full-motion video capture at VGA resolution - both of which create large files.
"Capturing full-motion video is a popular and growing trend among consumers using mid-level and high-end point-and-shoot digital cameras," said Michael Yang, Director of Product Marketing, Lexar. "To maximize the advanced feature set of today's digital cameras - including video capture at 30 frames per second and high-resolution still image capture settings - consumers need flash memory cards that can write captured data quickly, yet also have enough capacity to store the information created. Our new Platinum II cards are designed to address the needs of those who wish to make the most of new digital devices, including digital cameras and hand-held devices that capture and play images, video, and music."
Customers purchasing the new Platinum II 4GB CompactFlash card - or other select CompactFlash and Secure Digital™ (SD) cards within the Platinum II family - can also download free of charge a comprehensive software suite that includes the full version of Image Rescue™ 3, the recently introduced edition of the company's award-winning image recovery software, now featuring an easy-to-use redesigned user interface. Also included is Corel® Snapfire™ Plus SE, an ideal application for users who want to entertain friends and family with stored still images and video. In addition, customers can download free of charge Lexar Backup n Sync™ powered by Sharpcast, a simple-to-use application for automatically backing up cherished images and syncing them across multiple devices and the web.
"The included software suite is significant," said John Santoro, Senior Product Marketing Manager for software, Lexar. "Out of the box, a Lexar flash card customer has an improved experience because he or she has all the tools necessary to edit, manage, store, and share digital images."
The Lexar Platinum II flash memory card line-up includes CompactFlash cards in capacities of 1GB, 2GB, and 4GB, Secure Digital (SD) cards in capacities of 1GB and 2GB, and a 4GB Secure Digital High Capacity (SDHC) card, announced earlier this year, each of which includes the comprehensive software suite. The Platinum II flash memory card line-up also includes Memory Stick PRO Duo cards in capacities of 512MB, 1GB, 2GB, and 4GB.
Lexar 4GB Platinum II CompactFlash and Lexar 2GB and 4GB Memory Stick PRO Duo cards will be available in late March.
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