Update: White Bison has responded to our inquiry about availability. Here is the company's response:

We have only recently launched our product on the 18th of June, and while our stock is currently sold out we are in talks with distributors in the UK, EU, and United States.

We cannot say as of yet when our product will be available abroad, however we are aiming for the beginning of winter.

A group of industrial design students in South Africa has introduced SOOC Studio, a portable photography studio with integrated LED lighting sold in limited regions by their company WhiteBison. SOOC Studio folds into a compact shape that resembles a large handbag, and features both a handle and a shoulder strap for carrying. When unfolded, it transforms into a white photography studio with integrated 6000K LED strips.

When folded, SOOC Studio measures 570 x 490 x 150mm (22.4 x 19.3 x 5.9 in), and when unfolded it offers a photography space measuring 450 x 400 x 300mm (17.7 x 15.7 x 11.8 in). It includes a washable white infinity curve to create a seamless background. The studio is made from (unspecified) 'durable fabrics', according to WhiteBison.

SOOC Studio is available now for R3,599.00 (approx. $290 USD) from WhiteBison. The product is made in South Africa and is available to customers there; it's unclear in which other regions it's available. We've asked them for more information and will update this story when we receive it.