Fujifilm has today unveiled a new addition to its digital camera range based on the Super CCD SR technology: the FinePix F710 Zoom. The FinePix F710 Zoom enters Fujifilm's range as a partner to the FinePix F700 Zoom, which has won more awards than any other camera in the company's compact digital line-up. The new model ups the ante further with a 4x zoom lens, widescreen LCD display and a pop-up flash. The F700 model will continue to be available alongside the F710. The FinePix F710 Zoom will be available in the UK from leading photographic retailers from April 2004. Pricing will be announced nearer to the date of retail launch.
Fujifilm FinePix F710 Zoom: the connoisseur's compact
Fujifilm has today unveiled a new addition to its digital camera range based on the company's highly-acclaimed Super CCD SR technology: the FinePix F710 Zoom.
The FinePix F710 Zoom enters Fujifilm's range as a partner to the FinePix F700 Zoom, which has won more awards than any other camera in the company's compact digital line-up. The new model ups the ante further with a 4x zoom lens, widescreen LCD display and a pop-up flash. The F700 model will continue to be available alongside the F710.
One of the first features visible on the FinePix F710 Zoom is a brand
new Fujinon 4x optical zoom lens. Fujifilm's optical know-how has succeeded
in accommodating this extra lens power in a body of unchanged dimensions.
With a zoom equivalent to 32.5mm to 130mm on a 35mm camera, the F710 Zoom
goes a little wider and a little longer than the average compact digital
In recognition of the growing popularity of the widescreen format used in a range of consumer electronics products, the FinePix F710 Zoom incorporates a new 2.1" widescreen LCD for image capture and playback of 16:9 format images - a picture size adjusted for optimised playback on the now-ubiquitous widescreen television. In addition, printing images is made easier thanks to the inclusion of PictBridge, the industry standard for printing images from a digital camera without using a PC.
Technical reviews confirmed that the FinePix F700 Zoom was a class apart from conventional digital compacts, and the FinePix F710 Zoom shares the revolutionary light capture principle that has made Fujifilm stand out in a crowded market. Super CCD SR has proven itself among experts as a technology that delivers superior dynamic range compared to a conventional CCD. As well as this increased tonal ability, the sensor also achieves significantly reduced noise.
In addition, the design of the F710 has been adjusted to include a pop-up flash, to further distance the flash from the axis of the lens. This refinement will help users to reduce the unsightly effects of red-eye when taking photos indoors or in poor light conditions.
Much like the F700, the FinePix F710 Zoom marries high-end photographic capability and an affordable price. It will make an excellent 'off-duty' camera for the professional, or a compact companion for the enthusiast who will make full use of the camera's many functions.
Adrian Clarke, Director of Consumer Products, Fujifilm, said, "The FinePix F700 Zoom has been bought by many people who were looking to move on from a film SLR, but wanted to lose the bulk without waving goodbye to the creativity. This leads us to believe that the F710 Zoom will also be a hit with that group.
"Recently, the market has witnessed the launch of some very high-pixel cameras that have disappointed with their picture quality. We expect the F710 Zoom to prove once and for all that picture quality is all about what you do with pixels, rather than simply how many there are."
Super CCD SR sensor - High Fidelity Photography
Fujifilm's Super CCD SR provides a truer representation of the subject, retaining highlight detail and offering a four-fold increase in dynamic range. By using the innovative layout of paired photodiodes, the technology enables confident shooting in both bright and cloudy conditions, combats the bleached-out effect created by flash photography and increases exposure latitude - a great advantage in difficult lighting conditions.
The technology behind Super CCD SR
Where once a single photodiode* was responsible for capturing the full
range of light strengths at a single location on the sensor, with Super
CCD SR two photodiodes capture information on the same area of the image.
These are arranged in a special structure comprising a larger, primary
photodiode adjusted for high sensitivity, with a secondary photodiode
for lower sensitivity. When combined, they offer four times the dynamic
range of conventional photodiodes. This advance in technology might be
compared to the evolution of the audio speaker: in an attempt to improve
performance, the addition of a secondary high sensitivity cone, or 'tweeter',
radically improved range and sound quality.
Schematic of Super CCD Type SR (Double Honeycomb) sensor layout:
The FinePix F710 Zoom uses 3.1 million S-pixels and 3.1 million R-pixels to produce an ultra-smooth output image of 6.2 million recorded pixels.
Technical information relating to interpolation and Fujifilm Super CCD
Fujifilm's Super CCD technology always produces a still image by processing
intermediary tone and colour values between the effective pixels, no matter
what the size of the output image. For instance, when using the FinePix
F710 Zoom (a 6mp output camera) on its 3mp setting, the camera reduces
the 6 million pixel file to half size, rather than reading exclusively
from the effective photodiodes on the CCD. The reason for this is that
the 'chessboard' arrangement of photosites on the CCD necessitates intermediary
values in order to fill the gaps. For further information on how the Super
CCD processor generates intermediary pixel values, please visit:
Availability and Pricing
The FinePix F710 Zoom will be available in the UK from leading photographic retailers from April 2004. Pricing will be announced nearer to the date of retail launch.***
Fujifilm F710 Zoom Specifications
|Effective pixels||6.2 million effective pixels** (3.1 million S-pixels + 3.1 million R-pixels), delivering 6.03 million recorded pixels|
|CCD sensor||1/1.7 inch Super CCD SR Number of total pixels: 6.7 million (S-pixel: 3.35 million, R-pixel: 3.35 million) pixels|
|Number of recorded pixels||Still image: Standard mode: 2,832 x 2,128 (6.03 million) / 2,048 x 1,536 / 1,600 x 1,200 / 1,280 x 960 Wide mode: 2,816 x 1,584 (4.46 million) / 2,304 x 1,296 / 2,048 x 1,152 / 1,536 x 864 Movie: Standard mode: 640 x 480 / 320 x 240, 30 frames per second with monaural sound Wide: 640 x 360 / 320 x 184, 30 frames per second with monaural sound|
|Storage media||xD-Picture Card�|
|File format||Still image: CCD-RAW / JPEG (Exif Ver 2.2) Movie: AVI (Motion JPEG), WAV (Design Rule for Camera File System compliant / DPOF compatible)|
|Number of images / recording time||See chart below|
|Lens||Fujinon 4x zoom lens, F2.8 � F5.6|
|Lens focal length||Equivalent to 32.5 - 130mm (STD) / 35.5 � 142mm (WIDE) on a 35mm camera|
|Focus||Auto focus / AF Area Focus/ AF (Centre) Focus / Manual focus AF assist illuminator available|
|Shutter speed||3 sec. to 1/2000 sec. depending on shooting mode|
|Aperture||F2.8 - F8 (1/3 EV steps) at Wide Angle F5.6 - F11 (1/3 EV steps) at Telephoto|
|Sensitivity||Auto: equivalent to ISO 160 - 800 Manual: equivalent to ISO 200 / 400 / 800 / 1600 (resolution fixed at 1M for shots taken at ISO 1600)|
|Exposure control||64-zone TTL metering-multi, spot, average|
|Exposure modes||Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual|
|White balance||Automatic Manual (Fine, Shade, Fluorescent Light (Daylight), Fluorescent Light (Warm White) Fluorescent Light (Cool White), Incandescent Light, Custom|
|Viewfinder||Real image optical (approx. 77% coverage)|
|LCD monitor||2.1� Widescreen CGsilicon TFT (173,000 pixels) approx. 100% coverage|
|Flash||Auto flash using flash control sensor Effective range: wide angle 0.3m - 5.5m Telephoto 0.6m - 3.5m Flash Mode: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction + Slow Synchro|
|Self-timer||Approx 2 / 10 sec. delay|
|Video output||NTSC / PAL selectable|
|Terminal||Multiple Connector (for included USB & AV cable, cradle), power input socket|
|Power source||NP-40 battery (710mAh, included) or AC power adapter (included)|
|Dimensions||109.5 (W) X 54 (H) x 29 (D) mm|
|Weight||210g (excluding batteries and media)|
|Digital zoom ratio (shooting / playback mode)||Standard (4:3 Format) 2,832 x 2,128: Shooting -, Playback 21.0 2,048 x� 1,536: Shooting 1.4, Playback 15.2 1,600 x 1,200: Shooting 1.8, Playback 11.9 1,280 x 960: Shooting 2.2, Playback 9.5 Wide (16:9 Format) 2,816 x 1,584: Shooting -, Playback 15.6 2,304 x 1,296: Shooting 1.2, Playback 12.8 2,048 x 1,152: Shooting 1.4, Playback 11.4 1,536 x 864: Shooting 1.8, Playback 8.5|
|AF assist illuminator||Effective range: up to approx. 2.5m (wide angle) depending on subject|
|Shooting modes||Normal: Auto, Scene Position (Portrait, Landscape, Sports, Night Scene) Continuous: � Top 5 (5 frames at intervals as short as 0.2 seconds) � Final 5 (release the shutter up to 40 times at intervals as short as 0.2 seconds and record the last five frames on release of shutter again) � Long period (max. 1.8 frames / sec. up to 40 frames. Only at 1M mode (1,280 x 960 / 1,536 x 864 pixels))|
|Colour modes||B&W / Chrome / Standard|
|Voice memo||Up to 30 sec. WAV format|
|Playback||Single frame (with max. 21x playback zoom), 12 multi-frame, displayed by day sorting|
|Digital interface||USB 2.0 (High Speed)|
|Accessories included||� 16MB xD-Picture Card� � Li-ion battery: NP-40 � AC power adapter: AC-5VW � Hand strap � USB cable � AV cable � PictureCradle � CD-ROM containing: - USB driver - FinePix Viewer - ImageMixer VCD2 for FinePix - RAW File Converter LE|
|Optional accessories||� xD-Picture Card�: 16, 32, 64, 128, 256, 512MB capacities currently available � Rechargeable battery: NP-40 � Battery charger: BC-65 - Charging time for NP-40: approx. 2 hours � PC card adapter (DPC-AD) � CompactFlash� Card Adapter (DPC-CF) � USB Memory Card Reader (DPC-R1) � USB Pen Drive/xD-Picture Card� reader��������� (DPC-UD1) � Fujifilm 7-in-1 Memory Card Reader (DCR-71) � Soft case (SC-FX701) � Underwater housing (WP-FX701)|
|Mode / Quality||Standard (4:3 Format)|
|CCD-RAW||6M (Fine)||6M (Normal)||3M||2M||1M|
|Number of recorded pixels||2,832 x 2,128||2,832 x 2,128 (6.03M)||2,832 x 2,128 (6.03M)||2,048 x 1,536 (3.15M)||1,600 x 1,200 (1.92M)||1,280 x 960 (1.23M)|
|Image data size||Approx. 12.9MB||Approx. 3.0MB||Approx. 1.5MB||Approx. 780KB||Approx. 620KB||Approx. 460KB|
|Mode / Quality||Wide (16:9 Format)|
|4M (Fine)||4M (Normal)||3M||2M||1M|
|Number of recorded pixels||2,816 x 1,584 (4.46M)||2,816 x 1,584 (4.46M)||2,304 x 1,296 (2.99M)||2,048 x 1,152 (2.36M)||1,536 x 864 (1.33M)|
|Image data size||Approx. 2.2MB||Approx. 1.1MB||Approx. 740KB||Approx. 700KB||Approx. 500KB|
|Mode / Quality||Standard (4:3 Format)||Wide (16:9 Format)|
|640 x 480||320 x 240||640 x 360||320 x 184|
|Frame rate (fps)||30||30||30||30|
|16MB||Approx. 13 sec.||Approx. 26 sec.||Approx. 18 sec.||Approx. 34 sec.|
|32MB||Approx. 27 sec.||Approx. 54 sec.||Approx. 36 sec.||Approx. 70 sec.|
|64MB||Approx. 55 sec.||Approx. 109 sec.||Approx. 73 sec||Approx. 141 sec.|
|128MB||Approx. 111 sec.||Approx. 219 sec.||Approx. 147 sec.||Approx. 283 sec.|
|256MB||Approx. 223 sec||Approx. 7.3 min.||Approx. 296 sec.||Approx. 9.4 min.|
|512MB||Approx. 7.4 min.||Approx. 14.6 min.||Approx 9.8 min.||Approx. 18.9 min.|