A creative concept?
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A creative concept?

The Sony ZV-1 is a new compact camera explicitly designed with vloggers and 'content creators' in mind.

From a hardware perspective it's essentially an updated riff on the RX100 V(A), but with both ergonomic and feature changes to make it easier to operate from the 'wrong' side of the lens. As the distinct naming indicates; it's not part of, nor intended as a replacement for, the RX100 series.

If you think of yourself as primarily a photographer, the ZV-1 is probably not designed for you. Instead it's a camera purpose-designed for generating to-camera video for platforms such as YouTube. But that doesn't mean it's just a frivolous novelty.