Pre-PMA 2008: Memory maker ATP has launched what it describes as: "the World's most easy-to-use Geotagging device." The Photo Finder is a portable GPS receiver that can automatically sync its data with the photos from your digital camera, without the need for a computer.

The pocket-sized receiver keeps track of where you go and, so long as you've synchronized your camera with the clock on the Photo Finder, will match up your photos with where you were when you took them. Inserting an SD, SDHC, MMC or Memory Stick PRO Duo card allows the device to embed this location information into the EXIF metadata of the images on the card.

The receiver runs on two AAA batteries and is about the size of a deck of cards. Photo Finder is compatible with "most of the digital cameras on the market," the company says. The data it writes can be read by software such as Google's Picasa 2 and Google Earth packages. The Photo Finder has a margin-of-error of around 10m and comes with 128MB of flash memory - enough for 550 hours' worth of tracking while a pair of alkaline AA batteries will provide around 8 hours runtime.

The device is based around the recent SiRF Star III chipset. Like the majority of GPS-based devices, the Photo Finder may struggle to create location data when surrounded by tall buildings, in narrows streets, indoors or when underground. ATP also says that it may not be able to track its location at speeds above 500km/h (300 miles/hour).

Click here to visit the ATP website for further information

Press Release:

ATP Announces a Portable Photo Organization Device - Visual and Geographical Photo Organization Made Possible by the ATP GPS Photo Finder

Sunnyvale, CA (Oct. 11th, 2007) – ATP, a leading manufacturer of DRAM and flash memory solutions, today introduced the new ATP GPS Photo Finder – a portable photo accessory that allows for the convenient ‘geotagging’ of digital photos taken by any camera. Geotagging is a new cutting edge feature of digital images which allows you to associate images with the locations where they were originally taken.

The ATP Photo Finder, unlike other new solutions on the market, is universally compatible with any camera using jpeg image files, allowing you to use this single device to geotag pictures from multiple camera brands and models. In addition, the Photo Finder can be used on the go without the need for a computer. Simply plug in your camera’s memory card into the Photo Finder’s built in card reader or USB port, and it automatically finds and tags your images without any additional software or hardware.

“The ATP GPS Photo Finder allows users to tag their photos with GPS coordinates and automatically find the locations at which the pictures were taken,” said Michael Plaksin, ATP Vice President of Sales. “Imagine tracking your trip across Europe or your cruise around the Caribbean, and to be able to visually and geographically organize your photos afterwards. With new applications such as photo enabled GPS navigation around the corner, I believe this technology will see significant growth in the next few years.”

Pictures can currently be viewed using software such as Picasa2 and Google Earth which support geotagging.

For more information on the Photo Finder and other ATP products, please visit or email