Fujifilm has announced what it claims to be the world's smallest 18x zoom camera in the shape of FinePix S2800HD. It appears to be a 14MP version of its existing S2500HD/S2600HD model, using the same 28-420mm equivalent zoom lens and 3.0" LCD. It offers standard 720p HD video recording alongside features such as AF tracking and Panorama Shooting mode, and is powered by AA batteries.

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Press Release:

The world’s smallest 18x zoom camera is launched by Fujifilm

July 21, 2010: Fujifilm is proud to announce the arrival of the FinePix S2800HD: with a generous 18x Fujinon optical zoom lens and a small lightweight body, this camera really packs a punch. Especially when matched with its 14 megapixel sensor, and well balanced feature-set including 720p HD movie and Full 1080p HD still image capture. This is the latest addition to Fujifilm’s S-Series range of cameras, widely respected by those looking for extra-long zoom capabilities, combined with the ease-of-use of a compact camera. Delivering top image quality consistently, whilst combining the very best Fujinon lenses with Fujifilm’s proprietary image processing,  you can shoot with confidence every time. Powerful Fujinon *1 18x zoom
The S2800HD sports an impressive 28mm – 504mm* high precision Fujinon optical zoom lens. This range allows you to capture the action, even when you’re at a considerable distance away; from the most cinematic of landscapes to the wildest of wildlife - the FinePix S2800HD has the ability to take it all in its stride.
Motion Panorama
Fujifilm’s new Panoramic shooting mode that features on the S2800HD cleverly eliminates the risk of uneven landscapes or shaky horizons. Simply select Panorama mode and start shooting then, align the + symbol into the circle and the shutter will automatically release to seamlessly stitch the shots together in-camera. The result? Effortless and stunning panoramic shots just desperate for framing and hanging on your lounge wall! Sharp, clear shots
Even at the longest zoom settings or in the most challenging of lighting conditions, the S2800HD is able to produce crisp, clean results. With its mechanically stabilised 1/2 3”, 14 megapixel CCD sensor, and high ISO sensitivity settings, Fujifilm’s Dual Image Stabilisation technology combines to reduce the blurring effects of both hand-shake and subject movement to provide superb pictures.
Advanced HD capabilities for Both Movies and Stills
For the complete viewing experience, the FinePix S2800HD is HD enabled and can therefore  play-back both stills (1080p) and movies (720p) in superb HD quality. Images appear crisp and even more true to life, a perfect way to share memories - and show off a little! Additionally, the FinePix S2800HD features a mini HDMI port so it’s quick and easy to connect to a HD ready TV via a mini HDMI cable (not included). Pristine Portraits
Beauty shouldn’t just be in the eye of the beholder. Fujifilm has added two fun and valuable features to its Face Detection system: Smile and Shoot mode is able to recognise the exact moment your subject smiles and releases the shutter only when this happens, ensuring that all your photos are happy ones. Blink Detection warns you if any of your subjects have blinked so that you can re-take the photo if necessary. Rate your favourite pictures!
New to Fuji’s 2010 range of cameras is the ability to grade your images using a star rating system to manage your pictures. Save time by searching by selected rate and view only your favourite pics! Photobook Assist
Select the images you want to feature in your Photobook in-camera; even easier if you search by your top star rated images! This will save time at a kiosk or computer downloading and organising which pictures to include in your Photobook. Alternatively simply enjoy viewing the selected images in an on-camera Photobook, Key features at a glance:
  • 14 Megapixel CCD (1/2.3”)
  • Fujinon 18x optical zoom (28-420mm)
  • 3.0” LCD screen
  • 1080p HD stills and 720p HD movie capture plus HDMI port
  • Up to ISO6400 (at reduced resolution)
  • Face Detection with Blink detection and Smile and shoot mode
  • SR Auto (Scene Recognition Auto)
  • Full Manual Controls
  • Tracking AF
  • Auto Panorama mode
  • Image Search
  • Auto Rotate
  • Photobook assist
  • 4 x AA batteries
  • 110.2 (w) x 73.4 (h) x 81.4 (d) mm
  • 337g (excluding media & battery)
*1 equivalent to 35mm camera

Fujifilm FinePix S2800HD specifications

Sensor • 1/2.3" CCD
• 14.0 million pixels
Image sizes • (4:3) 4288 x 3216
• (4:3) 3072 x 2304
• (4:3) 2048 x 1536
• (3:2) 4288 x 2864
• (3:2) 3072 x 2048
• (3:2) 2048 x 1360
• (16:9) 4288 x 2416
• (16:9) 3072 x 1728
• (16:9) 1920 x 1080
Movie clips • 1280 x 720 pixels (HD), 24fps
• 640 x 480 pixels
• 320 x 240 pixels
• With monaural sound
File formats • Still image : JPEG (Exif Ver. 2.3)
• Movie: AVI (Motion JPEG) with sound
Lens • Fujinon 18x Optical zoom lens
• F 3.1- F5.6
• f= 5.0mm – 90.0mm
• 28-504mm equiv.
Image stabilization Yes, Sensor-shift
Digital zoom Approx. 6.7x
Focus Mode
• Single AF
• Continuous AF
• TTL contrast AF
AF area modes • Multi
• Centre
• Tracking
Focus distance • Normal: Approx. 40cm/1.3ft to infinity / Tele: Approx. 205m /8.2ft to infinity
• Macro: Approx. 5cm-3.0m / 2.0in-9.ft / Tele: Approx. 1.8cm-3.0m / 5.9in- 9.8ft.
• Approx. 2cm - 100cm /0.8in.- 3.3ft.
Metering TTL 256-zones metering
ISO sensitivity • Auto
• Auto 400
• Auto 800
• ISO 64
• ISO 100
• ISO 200
• ISO 400
• ISO 800
• ISO 1600
• ISO 3200*
• ISO 6400*
* image size [S] only
Shutter speed • Auto : 1/4 sec. to 1/2000 sec
• 8 sec. to 1/2000 sec
Aperture F3.1 / F6.4(Wide), F5.6 / F11(Telephoto)
Exposure Modes • Programmed AE
• Aperture Priority
• Shutter-Priority
• Manual
Scene modes • Natural Light
• Natural Light & with Flash
• Zoom Bracketing
• Smile
• Portrait
• Landscape
• Sport
• Night
• Night(Tripod)
• Fireworks
• Sunset
• Snow
• Beach
• Party
• Flower
• Text
White balance • Auto
• Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White),Fluorescent light (Cool White), Incandescent light, Underwater, Custom )
Self timer Approx. 10 sec.2 sec. delay
Continuous shooting • Top-5 (max 3.3 frames/sec.)
• Top-20, High speed (max 8 frames/sec, "S" images only)
• Last-3 (max 1.2 frames/sec.)
• Long Period, High speed (max 1.2 maximum number of frames varies with image size and available memory)
Flash • Auto flash (Pop-up)
• Effective range: (ISO 800): Wide: Approx. 40cm-8m / 1.3ft.-2.6.2ft. / Telephoto: Approx. 2.5cm-4.4m / 8.2ft.-14.4ft.
Flash modes Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
LCD monitor • 3.0-inch
• approx. 230,0000 pixels
• approx. 100% coverage
Digital input/output • USB 2.0 High Speed
Video output • HDMI (Type D)
• NTSC / PAL selectable
Storage • 23 MB Internal memory
• SD / SDHC memory card
Power 4 x AA batteries
Weight (no batt) Approx. 341g (12.0oz)
Weight (with batt) Approx. 437g (14.4 oz)
Dimensions 110 (W) × 74(H) × 82 (D) mm  (4.3 x 2.9 x 3.2 (in))

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