Media and SanDisk have today both announced support for the xD-Picture
Card format, which was developed by Olympus, FujiFilm and Toshiba. Lexar
Media will now be offering xD-Picture Cards
in Lexar packaging through many of its worldwide retail outlets and SanDisk have signed a 5 year agreement with Olympus to manufacture as well as sell xD-Picture Cards under the Olympus brand.
Lexar Press Release:
Lexar Media and Olympus Sign Worldwide Supply and License Agreement
Lexar to Expand Sales of xD Picture Card
FREMONT, Calif., May 27, 2003 -- Lexar Media, a leading designer, developer and marketer of award-winning high-performance digital media and accessory products, and Olympus Optical Co., a world leader in the development and marketing of digital cameras, today announced a significant expansion of their relationship with the signing of a new OEM and technology licensing agreement.
Under the new agreement, Lexar Media will now be offering xD-Picture Cards in Lexar packaging through many of its 37,000 worldwide retail outlets. Lexar Media has also agreed to license its patents to Olympus for the xD-Picture Cards and host devices sold to Olympus' retail customers or bundled with Olympus cameras. Lexar Media has been selling Olympus xD-Picture Cards since 2002 in capacities of 16MB, 32MB, 64MB and 128MB, and, more recently, 256MB.
"We are thrilled to expand upon our extensive past collaboration with Olympus which has been a long-time investor in Lexar Media," said Eric Stang, Lexar Media's chairman and CEO. "The xD-Picture Card has proven extremely popular with consumers and we are pleased to bring our brand strength and worldwide distribution to this emerging format. Since 1999, Olympus and Lexar Media have had a strategic alliance that has included joint development, sales, and marketing of flash products with Olympus cameras in certain retail markets internationally. We believe this new agreement will continue to allow Lexar to offer a single solution to all of a customer's memory card needs."
"Lexar Media has been a long and valued partner of Olympus," said Hiroshi Komiya, Olympus Director and Group President, Imaging Systems Group. "We have always recognized the value of Lexar's technology and look forward to this new dimension of our relationship."
Lexar Media and Olympus also agreed to future joint technology development.
Lexar Media's current offering of digital media includes xD-Picture Card,
CompactFlash Type I/II, Memory Stick - including Memory Stick Select and
Memory Stick PRO, Secure Digital Card, MultiMediaCard and Smart Media.
Lexar Media is the only company to that currently provides all popular
memory formats to its distributors and customers.
SanDisk Press Release:
SANDISK ANNOUNCES LICENSING, MANUFACTURING AND SELLING AGREEMENT WITH OLYMPUS FOR THE xD-PICTURE CARD
SanDisk To Make Olympus Branded xD-Picture Card For Olympus And For Resale Through SanDisk's Retail Distribution Channel
SUNNYVALE, CA, MAY 27, 2003 - SanDisk Corporation (NASDAQ:SNDK) today announced that it has signed a five-year agreement with Olympus Optical Co., Ltd. covering the xD-Picture Card(tm) format. Under the agreement, Olympus will be licensed to SanDisk's patents relating to xD flash cards and host devices. SanDisk will be licensed to manufacture xD-Picture Cards for Olympus as well as sell xD-Picture Cards under the Olympus brand through SanDisk's global retail distribution channels. SanDisk will begin shipments of xD-Picture Cards in selected regions beginning in June 2003, with worldwide availability in the third quarter, 2003.
The xD-Picture Card is a flash memory card format developed and owned by Olympus, FujiFilm and Toshiba. It was introduced in the fourth quarter of 2002 and has gained popularity in many of the of new digital camera models that are sold by Olympus and FujiFilm. The xD-Picture Card is targeted primarily at "digital film" applications and offers high storage capacities for high mega-pixel photos as well as high performance needed to store the video clips that are becoming increasingly more popular in digital cameras. SanDisk initially will sell the xD-Picture Card in capacities ranging from 64 to 256 megabytes. The xD-Picture Card can support up to a maximum future capacity of 8 gigabytes.
Eli Harari, SanDisk's President and CEO, said, "We are very pleased with this agreement with Olympus, one of the leading manufacturers of digital cameras in the world. This agreement allows us to support Olympus as an important new OEM customer, as well as Olympus' customers in the retail after-market. This is consistent with SanDisk's retail strategy to be a one-stop-shop card supplier for consumers, regardless of which flash card format they use in their digital cameras and other portable digital appliances. Through this xD-Picture Card agreement with Olympus, SanDisk plans to make and sell worldwide all the major flash card formats."
SanDisk, the world's largest supplier of flash data storage card products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.
The matters discussed in this news release contain forward looking statements that are subject to certain risks and uncertainties as described under the caption, "Factors That May Affect Future Results" in SanDisk's annual report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission. The company assumes no obligation to update the information in this release. SanDisk cannot guarantee that it will succeed to manufacture competitively the xD-Picture Card or that its sales of xD-Picture Card either to Olympus or through its own sales channels will contribute materially to SanDisk's revenues or profits.
|splat by Eb Swarbrick|
from Album cover for a rock band
|Madagascar1 by Jaklab|
from Mind and matter - the creations of humanity.
CVS is banning digitally altered beauty imagery on its store-brand beauty products, and plans to mark other brands' images as "Digitally Altered" if they're not up to snuff by the end of 2020.
Canon has announced that it will introduce a series of printers that allow users to refill the ink tanks themselves—a surprising shift that could, in theory, save customers quite a bit of money.
Adventure and lifestyle photographer Lucy Martin put together a useful little video that goes over her 18 favorite Lightroom shortcuts—a great guide for beginners.
Following a series of allegations of sexual misconduct against Bruce Weber and Mario Testino, magazine publisher Conde Nast has severed ties with both of the famed fashion photographers, and released a code of conduct for future photo shoots.
Photographer Christopher Payne captures the 'colorful world of craft and complexity' you'll find in the General Pencil Company's factory in Jersey City... and almost nowhere else.
A new feature in the Google Arts & Culture app compares your facial features to its database of thousands of artworks, finding your fine art "doppelganger."
Recently, we spent a day in Los Angeles with photographer, cook and food blogger Kylie Mazon. Join us and see how Kylie approaches the challenge of shooting lifestyle and promotional images for a downtown hotel with the Canon EOS M6.
Leica has announced a pair of short telephoto lenses for its SL full-frame mirrorless camera. The APO-Summicron-SL 75mm and 90mm F2 ASPH lenses feature an apochromatic design to reduce chromatic aberration, one aspherical element and minimum focusing distances of around 0.5m.
The Panasonic G9 is the brand's top-tier stills camera. We've updated our already large sample gallery with even more photos to enjoy.
The latest product of Huawei's collaboration with Leica is a smartphone with a great all-around imaging feature set that left us very little to complain about.
In this quick video, award-winning travel photographer Bob Holmes shares nine of his most basic and straightforward tips for finding great images, even when you're in a rut.
Gudsen has launched a new gimbal that’s aimed at mirrorless photographers. With a payload of 3.9lbs/1.8kg, the new Moza AirCross can provide stabilization to a mirrorless body even fitted with a cinema lens and a new in-handle option can provide power to Sony and Panasonic cameras.
The Lensbaby 46mm Macro Kit comprises of three stackable filters with different magnification levels, which can be combined with several of the company's "bokeh effect" lenses.
Nikon Rumors is reporting that an upcoming full-frame mirrorless camera from Nikon will sport an all-new "Z-Mount" with an extremely short flange distance of just 16mm.
A lot of people still have positive associations with the Kodak brand and its iconic logos, but it’s worth clearing something up: not everything with the Kodak name on it has much connection to a bunch of clever people in Rochester, New York.
A leaked image of a Galaxy S9 retail box indicates the new model might come with a variable aperture lens and a super-slow-motion video mode.
The portable little scanner features a 3.5-inch color screen, an integrated SD card slot for saving your scans, adapter trays for different types of film, and an HDMI port for viewing your scans directly on an external display.
Yesterday, Canon Italy and Canon Spain accidentally shared a composite photo that contained stolen elements shot with a Fujifilm camera. Today, in a response on social media, the company somehow managed to make things worse.
We've got a pair of Sigma 16mm F1.4 DC DN lenses in the office: one for Micro Four Thirds and the other for Sony E-mount. In this article we have some impressions of the MFT version, as well as some other lenses in this class worth considering.
Most wedding photographers are probably open to a little bit of feedback from their clients, but one Hong Kong couple was reportedly so upset, they provided their photographer with a detailed 30-page report full of their grievances!
It appears Huwei's ties to the Chinese Government and a fear of espionage have played a role in AT&T's decision not to offer the Huawei Mate 10 Pro and it's Leica-branded dual camera to customers in the United States.
The Autel Robotics EVO looks like the first serious competitor for DJI's Mavic Pro Platinum. With a better remote, slightly better camera, and a slightly cheaper price tag, this drone could steal some serious Mavic market share.
Sony has released firmware version 2.00 for its flagship a9 mirrorless camera. The most notable improvements are to continuous AF, but overall stability has been addressed, as well.
Kodak just debuted a bitcoin mining machine for rent at CES, leaving photographers slack-jawed and confused, and cryptocurrency mining experts balking at what they claim is an outright scam.
Hong Kong drone manufacturer Yuneec has announced three new drones at CES including an update to the Typhoon H with a bigger sensor with more resolution and the ability to shoot 4K at 60fps.
Oops. In their rush to post a pretty picture last night, multiple Canon social media accounts accidentally shared a composite, huge portions of which were stolen and shot with a Fujifilm X-T1.
We've published our studio test scene for Panasonic's video-focused Lumix DC-GH5S Micro Four Thirds camera. Have a look to see how it stacks up against the GH5 and Sony's a7S II.
LaCie's new DJI Copilot hard drive was purpose built for drone photographers and videographers who want to back up and even review their full resolution photos and video on-the-go.
The next Samsung flagship smartphone—which might be the first smartphone with a variable aperture lens—is not being announced or even teased at CES, as previously thought. Instead, Samsung confirmed that the phone would arrive in February.
"What bothers me more than the fact that these photographers missed the play of the game, is the amount of 'bashing' that they are being subject to on many social media platforms [...] as an industry, WE ARE BETTER THAN THAT!"