PMA 2005: Sony has announced the Cyber-shot S80, which will be sold in Europe along with the S40 and S90. It has the same 4.1 megapixel resolution, 3x optical zoom lens and 2.0-inch LCD as the Cyber-shot S60, which isn't available in Europe. Sony is also marketing these new models as 'stamina' cameras as the user can take around 440 shots from one charge of the supplied rechargable batteries. The S80 will be available in April priced between £180-£200 (approx €215 - €238).

Press Release:

Sony Cyber-shot S-Series gives you worry-free photos and even more shooting power

Looking for your first digital still camera that is compact and easy to use? Look no further than the new 4.1 effective Megapixel Cyber-shot S40, S80 and S90. All featuring Carl Zeiss 3x Optical Zoom lenses, ideal for high-resolution digital images and prints, and superb STAMINA power efficiency.

Your next digital camera

There's a model to suit everyone in Sony's newest line-up - the Cyber-shot S40, S80 and S90 digital still cameras. Attractive features like 4.1 effective Megapixel resolution, with a high level of STAMINA and easy to use functions adding to the value of the new models. Ideal for beginners to digital photography, these compact Cyber-shot cameras each feature a high quality Carl Zeiss Vario-Tessar lens with 3x Optical Zoom. In addition the new cameras offer bright and clear LCD screens - with the huge 2.5-inch LCD screen on the Cyber-shot S90 being especially useful for framing shots, viewing the user-friendly menu screens, playing back and sharing your pictures with ease. The Cyber-shot S80 offers a large 2-inch LCD screen, and the Cyber-shot S40 a convenient 1.5-inch LCD screen.

Stress-free shooting

Low battery problems are a thing of the past thanks to the highly developed Sony STAMINA power management system. This works to ensure energy efficiency. The Cyber-shot S90 is able to take a generous 420 shots* on one charge of the two supplied rechargeable batteries, the Cyber-shot S80 440shots* and the Cyber-shot S40 an amazing 550 shots* (using optional batteries**). The Sony Real Imaging Processor controls the operation of each camera in the range, speeding up the camera operation by eliminating delays in shooting and playback as well as contributing to energy efficiency. This innovative Sony technology further enhances the images captured by the high-resolution Super HAD CCD and the Carl Zeiss Vario-Tessar 3x Optical Zoom lens, resulting in even sharper pictures and better colour reproduction. Backed up by a 6x Precision Digital Zoom, and a Smart Zoom function allowing 10x shooting in VGA mode.

You can use Sony Memory Stick and Memory Stick PRO for fast and efficient image storage, but there's also the worry-free 32MB of internal memory to fall back on when your Memory Stick is full or when you forget to bring one with you. Worry-free photography is also possible thanks to seven Scene Selection Modes - automatic settings that make sure you'll have the correct exposure and camera settings for shooting under a variety of circumstances, such as landscape photography, twilight portraits as well as shots in difficult conditions such as at the beach or in the snow. For even more creative choice, the Cyber-shot S90 and Cyber-shot S80 also feature professional-style manual exposure settings, normally only found on more expensive digital still cameras. Nor is the entertainment reserved for still images, using Sony's MPEG Movie VX Fine mode, you can shoot high quality VGA video with your Cyber-shot and play your masterpiece back full screen on a TV (using optional Sony Memory Stick PRO).

Dock and charge

The concept of ease of use continues with support for the optional Sony Cyber-shot Station. Simply slot either the Cyber-shot S90 or S80 into this powered cradle and it begins charging automatically. While in the Cyber-shot Station, the large LCD screen and angle of the camera combine to make an ideal viewing platform for your images. There's even a dedicated slideshow button on the cradle as well as a direct print function for quick output to a PictBridge*** compatible printer. What's more, you can easily connect the Cyber-shot Station to your TV to view a big screen slideshow, with added remote control, or connect to a PC for editing your pictures.


In addition to the Cyber-shot Station, many other accessories are available which allow you to adapt and customise the new Cyber-shot S-Series to your individual needs. These include a range of lenses and filters for more creative shots on the Cyber-shot S80 and S90, exclusive cases that fit neatly around your Cyber-shot to protect it from wear-and-tear, and a Sports Pack for taking your camera on trips to the beach.

The Cyber-shot S40, S80 and S90 will ship throughout Europe in April 2005.

About the Cyber-shot S-Series

The new Sony Cyber-shot S40, S80 and S90 digital cameras are each equipped with an enhanced Super HAD CCD capable of 4.1 effective Megapixel resolution and feature increased STAMINA power efficiency for extended shooting times.

A Carl Zeiss Vario-Tessar lens with a 3x Optical Zoom provides top quality image capture, backed up by a 6x Precision Digital Zoom. In addition a Smart Zoom function allows 10x shooting in VGA mode. The high quality Vario-Tessar lens ensures less distortion, bright images and has been designed to operate within the body and extend out when required, thus keeping the cameras as compact as possible.

The high quality optics are supported by the Sony Real Imaging Processor for sharper and richer images and also by the bright LCD screens. These can be used to easily frame shots, playback pictures or allow access to the extensive menu screens that control basic or advanced camera functions. When used in conjunction with the optional Cyber-shot station the LCD is perfect for presenting slideshows. The size of the LCD screen varies with each model: the Cyber-shot S40 features a 1.5-inch LCD screen, the Cyber-shot S80 has a large 2.0-inch LCD screen and the Cyber-shot S90 tops the range with a generous 2.5-inch LCD screen.

Each model in the range features 32MB of internal memory for storing digital images, and removable storage is available in the form of Sony Memory Stick and Memory Stick PRO. The optional Memory Stick PRO media also supports storage of high quality video in the MPEG Movie VX Fine mode, enabling users to record 30-frames per second movies that can be played back full screen on TV.

Although intended for those new to digital photography the Cyber-shot S80 and S90 offer a Manual Exposure mode, as well as Auto Exposure and Programmed Auto Exposure. There are also seven Scene Selection modes to provide automatic presets for occasions such as shooting by candlelight or at twilight and locations such as beach scenes or on the ski slopes.

Hi-Speed USB 2.0 provides connectivity to a compatible PC for editing, and ensures images are transferred quickly. These models also feature a PictBridge*** interface, which allows direct connection to a compatible PictBridge*** printer without any need for a PC.

About the Real Imaging Processor and STAMINA

The Sony STAMINA power management technology has been enhanced to allow 550shots* to be taken on the Cyber-shot S40 with one charge of the optional NiMH (2500mAh) batteries**, while the Cyber-shot S80 and S90 are also highly power efficient. The energy-saving Real Imaging Processor, designed by Sony to provide the heart for its Cyber-shot range also conserves power and makes these cameras stand out from the crowd. Among the many improvements offered by this chip are: more accurate colour reproduction, improved auto focus performance, a greater signal to noise ratio for clearer images, as well as enhanced auto white balance and auto exposure. The Real Imaging Processor also reduces the playback and shooting intervals, as well as improving the shutter and release time lag so you can shoot more images faster.

About the Cyber-shot Station and accessories Connectivity for these highly compact cameras is aided by compatibility with the Cyber-shot Station, an optional docking cradle that provides USB 2.0, printer and AV connections, as well as providing wireless remote control operation and battery charging facilities for the Cyber-shot S80 and S90.

Supplied accessories for the cameras include two NH-AA-DA rechargeable batteries and charger (S40 includes two AA alkaline batteries only), a wrist strap, AV and USB 2.0 cables, and a software CD containing Sony Picture Package, ImageMixer, and USB Drivers.

Key specifications: Cyber-shot S80

  • Large 2.0" LCD
  • 4.1 effective Megapixel
  • 3x Optical Zoom, up to 10x Smart Zoom, 6x Precision Digital Zoom
  • Carl Zeiss® Vario-Tessar® Lens
  • Stamina Battery Life (approx 440 shots*)
  • Rechargeable Batteries & Charger included
  • Quick Operation (Shutter Time Lag 0.3 sec, Shutter Release Lag 0.009
  • Real Imaging Processor
  • Manual Exposure Setting
  • MPEG VX Fine with Audio
  • AF Illuminator
  • Histogram Indication
  • USB 2.0 High Speed Transfer
  • Scene Selection Mode (7)
  • Internal Memory 32MB
  • PictBridge*** Compatible
  • Conversion Lens Compatible (Optional)

* The measurement method is based on the CIPA standard (CIPA: Camera & Imaging Products Association).
** Cyber-shot S40: using two optional NH-AA-DB batteries, and based on the
CIPA standard.
*** PictBridge is a trademark
Subject to errors and technical changes.