Cokin revamps square filter lineup as 'Creative Filter System'
Cokin has announced a complete overhaul of the branding and packaging of its square filters. The existing different-sized ranges ( 'A', 'P', 'Z-Pro' and 'X-Pro') have been rebranded into a single 'Creative Filter System', with the four sizes relabelled 'S', 'M', 'L' and 'XL'. Gone are the old bulky plastic storage boxes too, replaced by a slimmer 'SlidePack' design which takes up half the space, and uses a microfibre-lined sleeve to help keep your filters clean. Photographers nostalgic for the good old days can breathe a sigh of relief though - old classics such as Tobacco Grads and Sunset filters are still in the catalogue.
It's clear that Cokin has struggled to keep its front-of-lens filters relevent in the age of digital; where film photographers had little other practical choice for adding effects to their images, photographers are now more far more likely to manipulate their files after capture. The parent company went into administration in November 2010, and Cokin was rescued by Kenko Tokina in 2011. Whether rebranding and repackaging (however well-devised) will be enough to keep it going remains to be seen.
Would you buy into Cokin's Creative Filter System rather than use post-processing? Leave your thoughts in the comments.
Cokin rethinks its range of creative filters.
New brand image. New packagings.
Cokin announces a new step in its renaissance, by simplifying its range of creative products. For years, we used “creative filters” as a generic name. Today, CREATIVE FILTER SYSTEM (CFS) becomes the official name of our range of creative products.
All the existing Cokin creative products (A Series, P Series, Z-Pro Series and X-Pro Series) are unified under this new range name. Until now, dealers had to explain the difference between each systems. However, what makes a customer decide between the different systems is the size of their lenses rather than the features of each. That’s why, instead of four different products (A, P, Z-PRO, X-PRO), it will be easier to explain CREATIVE FILTER SYSTEM as one product, available in four sizes (S, M, L, XL). Moreover, the use of “textile” denomination of sizes (S, M, L, XL) helps having a clear overview of the range. As of today, Cokin CREATIVE FILTER SYSTEM range will look like this:
Cokin also presents a more comprehensive brand identity, with pictograms and color code, to help customers understanding what system is recommended to them. Pictograms give information on the new size denomination, the previous name of the series, the minimum and maximum diameters of available adaptor rings for this size.
As a reminder, the CREATIVE FILTER SYSTEM logo carries four dots (• • • •) echoing colors of each
size, for customers to understand these items are part of the same range.
This overhaul wouldn’t be complete without a total rethinking of our packaging, to replace the long-lasting 35 years plastic box which protected Cokin creative filters since 1978.
After extensive research and development, Cokin is proud to announce SlidePack™, a revolutionary and environment-friendly new packaging for its best-selling M Size (ex-P Series) filters. SlidePack™ is approximately 55% smaller and 60% lighter than the previous packaging, and is only made of recyclable material to reduce Cokin footprint and help preserving the world that gives us so beautiful pictures.
We’ve also learnt a lot about users expectations. This new packaging is more user-friendly. The filter slides in an out of the packaging with only one hand. Made of thick carton and overpacked in a ready to pegboard polyethylene strong sleeve, SlidePack™ is very protective. The inner part of SlidePack™ is coated with a microfiber cloth. Not only does it prevent the filter from being scratched, but it cleans it each time the filter slides in and out. Moreover, the design of SlidePack™ prevents the filter to drop unexpectedly. It has never been so easy to use a Cokin filter.
The first 22 M size (ex-P Series) filters to adopt the new SlidePack™ are:
- 001 Yellow
- 002 Orange
- 003 Red
- 007 Infrared (89B)
- 020 Blue (80A)
- 120 Gradual Neutral Grey G1
- 121 Gradual Neutral Grey G2 (ND8) - 0.9
- 121L Gradual Neutral Grey G2 Light (ND8) - 0.3
- 121M Gradual Neutral Grey G2 Medium (ND4) - 0.6
- 121S Gradual Neutral Grey G2 Soft (ND8) - 0.9
- 121F Gradual Neutral Grey G2 Full (ND8) - 0.9
- 122 Gradual Blue B1
- 123 Gradual Blue B2
- 123S Gradual Blue B2 So
- 124 Gradual Tobacco T1
- 125 Gradual Tobacco T2
- 125S Gradual Tobacco T2 So
- 152 Neutral Grey ND2 - 0.3
- 153 Neutral Grey ND4 - 0.6
- 154 Neutral Grey ND8 - 0.9
- 197 Sunset 1
- 198 Sunset 2
Every SlidePack™ will carry a brand new graphic design and a never-seen before picture that will bring some fresh air to the range. Packagings of S (ex-A Series), L (ex-Z-PRO Series) and XL (ex-XPRO Series) as well as those for adaptor-rings and filter-holders will adopt the new CREATIVE FILTER SYSTEM graphic design in a close future.
Named after its founder Jean Coquin, a famous french photographer of the 70’s, Cokin is the inventor of the innovative CREATIVE FILTER SYSTEM (adaptor ring + filter-holder + filters), the most popular filter system in the world.
"With only a few hundred of these lenses still in existence, and the inability to get them serviced and repaired if damaged, one can only assume that finding one of these will only become more and more difficult as time goes on..."
Google's Pixel 2 might have the 'world's highest rated smartphone camera', but the phone's display is causing serious headaches for the company. From 'dull' colors to reports of burn-in and blue tint, some troubling reports are haunting the tech giant this week.
The WiBotic PowerPad is a three-foot by three-foot landing pad that, according to its makers, is capable of charging almost any drone wirelessly.
Hear what Adobe director of product management Tom Hogarty and Lightroom product manager Sharad Mangalick have to say about the new Lightroom CC, and the future of Lightroom Classic CC.
Phase One has released a new, 15-preset Film Styles Pack for Capture One users that gives you a total of 45 different analog 'Styles' to choose from—33 in color and 12 in black & white.
"Everyone was wearing essentially the same outfits, doing the same poses, and felt like they needed 37 versions of each pose. As irritated as I was by this, it wasn’t what annoyed me the most."
With features like full-sensor-width 4K recording, Nikon has made its most video-friendly DSLR to date in the D850. That said, there's a difference between offering a feature and implementing it well.
If you're set on investing in a seriously capable compact, no doubt these two cameras will be on your list. Here's how they square up.
Adobe's experimental Project 'Deep Fill' is an incredibly powerful and impressive, AI-powered version of Content Aware Fill. Watch the demo to see this amazing tool in action.
LEE has released a new series of Reverse ND filters that are most opaque in the middle and become progressively clearer towards the top. This makes them ideal for capturing scenes where the sun is close to the horizon.
A former New York Times photographer is suing both the newspaper and its photography director Michele McNally for over $500,000 for age discrimination and unfair classification as a freelancer for nearly a decade.
"CPS Platinum members will now enjoy next-day service, with equipment serviced and shipped the business day after an estimate is approved. For repairs that will take longer, Canon will offer next-day loaner equipment."
Irix is introducing a new filter system called the Irix Edge 100. The ultra-light, ultra-thin system is build specifically for wide angle lenses like Irix's own 15mm F2.4.
After conducting a series of safety tests, the FAA is recommending that all airlines ban cameras and other electronics with Lithium Ion batteries from checked baggage. The agency believe the risk of a catastrophic fire and explosion is too great.
The Pixentu jackets keep you and your gear warm and dry, offering useful features like lens and tripod pockets, in addition to some quirky ones like an extended hood to protect your camera from the rain.
Adobe gave the audience at MAX a sneak peek at some exciting new technology its developing. It's called Adobe Cloak: a highly capable Content Aware Fill-like feature for video editors.
Earlier today, Flickr moved its photo book printing service over to a third party services, and stopped offering any wall art options entirely.
The patent details a flipping rear LCD screen so large, Canon has had to hide the rear dial and several buttons underneath.
We've added a selection of extra images to our Nikon D850 gallery. As part of the process of rounding off the review we made sure a number of us had shot the camera in a variety of situations, we've added those shots to the gallery to give a broad cross section of how the camera performs.
Wiral LITE is an affordable, easy-to-use cable cam system that can do things a portable slider simply can't do, and go places no slider would dare go.
Not happy with the recent demise of Lightroom as a stand-alone, subscription free service? Macphun's got your back... or they will in 2018.
Once connected to a PC, Mac, tablet or smartphone, Pholio automatically searches through the device storage and backs up all images and videos—complete with auto-tagging and intelligent search capabilities.
The 360 Round uses eight horizontally positioned camera pairs and one upward-pointing single lens to capture and livestream panoramic 4K 3D content.
Introduced just three years ago, the Samsung NX1 was both a technological tour-de-force and a great camera to use, earning one of the highest scores we've ever awarded and winning our 2015 Innovation Award. But its short-lived run in the photo world leaves us wondering what could have been.
The Fujifilm X-E3 is styled like a classic rangefinder, but features a built-in touchscreen, AF joystick, and electronic viewfinder – truly an old school meets new type of camera. Lay some eyes on our sample gallery to see how it performs in the real world.
Like it or not, Adobe is embracing a cloud-centric, AI-rich future with the introduction of Lightroom CC. And that's a great thing, though you may not see it now, argues Rishi Sanyal.
The announcement of a more cloud-integrated Lightroom product sees the death of the company's standalone version. This need to make payments in perpetuity (whether you choose Lightroom Classic or CC), chips away at the idea that your Lightroom library is a long-term solution, argues Richard Butler.
The XPro-C 2.4GHz wireless flash trigger that Godox released for Canon users last month now has a Nikon equivalent—the aptly named XPro-N. Sony, Fujifilm and MFT versions are in the works.
In the aftermath of hurricanes Harvey, Irma and Maria, camera and lens maker Sigma is extending its standard product warranty to cover damage caused by these three natural disasters.
The F4 Plus can can capture 360° stills, videos and broadcast livestream footage at 8K resolution... that's 7680 x 3840 pixels!