Canon introduces PowerShot SX30IS superzoom
Pre-Photokina 2010: Canon has announced the PowerShot SX30 IS superzoom digital compact, successor to the the SX20 IS. Compared to its predecessor, it features a 24-840mm equivalent wide-angle 35x zoom lens (as opposed to the SX20's 28-560mm equiv.), a slightly larger 2.7" articulated LCD and a 14.1Mp sensor. It also includes Ultrasonic (USM) and Voice Coil (VCM) motors for faster and quieter zooming and focusing. The camera offers 720p HD recording, a Miniature effect movie mode, P/A/S/M shooting modes and a Zoom Framing Assist function that helps users quickly toggle between three preset zoomed-out positions at the longer end of the lens for better framing.
Exceed your ambitions – Canon introduces the pioneering PowerShot SX30 IS with 35x optical zoom and advanced photographic control
London, UK, 14 September 2010 – Canon today redefines the boundaries of its compact superzoom range with the introduction of the new PowerShot SX30 IS - a high performance camera that boasts a 24mm ultra-wide, 35x optical zoom lens. Succeeding the PowerShot SX20 IS, the new model combines outstanding Canon optics with a host of advanced imaging technologies, providing the ideal tool for photo enthusiasts who want a powerful all-in-one camera for all their creative pursuits.
Perfect for use in any situation, the PowerShot SX30 IS provides full manual control, HD movie recording and a number of creative and automatic shooting modes – delivering as much or as little creative assistance as desired. Other design features, including a 6.8cm (2.7”) vari-angle LCD screen and hot shoe, also allow users to extend their creativity by shooting from different angles and with a range of compatible Canon accessories.
Class-leading zoom with outstanding image quality
The camera’s 14.1 Megapixel sensor allows photographers to generate A2+ size prints, offering detailed images that users can crop creatively with no compromise on quality. The enormous focal range of the 35x optical zoom lens offers users a unique realm of creative possibilities, extending from 24mm to 840mm (35mm equiv.), capturing everything from ultra wide-angle images to extreme telephoto shots.
Developed with the same materials and processes used to manufacture Canon’s range of EF lenses, the PowerShot SX30 IS showcases Canon’s unrivalled optical expertise. The lens construction comprises of multiple special lens elements including an Ultra-low Dispersion (UD) element as well as a Hi-UD element, compensating for light aberrations while maintaining high image quality across the entire zoom range. Hi-UD elements are commonly used in Canon’s globally-trusted range of professional broadcast camera lenses – ensuring maximum image quality while reducing the total lens weight.
A lens of such zooming power would typically pose a significant challenge for photographers shooting in low light or using the telephoto range without a tripod. For this reason, Canon has equipped this model with the most effective optical Image Stabilizer (IS) ever to be used in one of its compact cameras, offering up to 4.5 stops of compensation. This lens-shift system can effectively minimise blur when shooting with long zoom and when the use of a fast shutter speed is not possible.
The PowerShot SX30 IS also features Ultrasonic (USM) and Voice Coil (VCM) motors for fast, accurate and silent zooming and focusing which, along with the optical IS, work in both stills and movies.
The new Zoom Framing Assist function helps users to keep track of distant or moving subjects when shooting with long zoom. Pressing the dedicated shortcut button, the Zoom Framing Assist quickly retracts the lens to one of three preset zoomed-out positions - allowing the user to view more of the scene on the screen and seek the subject - while a rectangle marks the area of the originally zoomed-in frame. Once the user reacquires the subject and positions it back in the rectangular frame, the button can be released and the lens quickly extends back to its zoomed position, allowing the shooting to be resumed in its original framing.
Moving beyond stills
The PowerShot SX30 IS offers 720p HD movie capture with stereo sound and full optical zoom, allowing photographers to switch from stills to movies at the touch of a button. Focus and exposure can be locked or adjusted during movie recording, while a special Dynamic IS mode reduces the camera shake created when filming and moving at the same time, producing a more realistic, steadier picture. Smart Auto in Movie mode can detect 21 different scene types, automatically evaluating and adjusting the settings to achieve optimum exposure, give priority to faces and boost bright colours. Results can be enjoyed to their fullest by connecting the camera’s HDMI-mini port to an HDTV screen.
Designed without compromise for quality, flexibility and creativity
In addition to the incredible zoom capability, the PowerShot SX30 IS offers a number of design features which enable photographers to take control of their images. A 6.8cm (2.7”) vari-angle PureColor II VA LCD screen with a 230k dot resolution provides maximum flexibility in all types of scenes ranging from floral close-ups to crowded concerts. These can be shot more comfortably even from awkward angles and then reviewed in brilliant colour and sharp detail. The Quick-bright function enables images to be viewed and subjects to be framed easily, even in bright sunlight.
For those who want to add more variety to their creative photography, the PowerShot SX30 IS features a hot shoe, allowing accessories such as Canon’s EX Speedlite flash units to be used. Additionally, an optional lens filter adapter allows the attachment of 67mm filters such as the Canon PL-C B 67mm polarizer filter, providing photographers with nearly endless possibilities for adding a creative flair to their images.
For those who want to take great shots instantly, without worrying about manually changing settings, the PowerShot SX30 IS features Smart Auto, which uses Scene Detection Technology to identify shooting conditions and select the optimum settings from 28 variables. A series of new scenes have been added, including subjects with strong facial shadows under harsh lighting and subjects in spotlight. Smart Flash Exposure also controls the power of the camera’s flash to ensure perfectly-exposed subjects both in macro shots and when backlit.
For more creative shooting options, photographers can also use Fish-eye, Miniature, Poster and Super Vivid effects to add a fresh perspective on images. Miniature Effect mode is also available in movies, shooting the scene at a reduced frame rate of 6, 3 or 1.5 fps, to create the effect of a high-speed, time-lapse film of a miniature-scale model.
Store, view and share stories
Sharing special moments with family and friends has never been easier. The PowerShot SX30 IS supports SDHC and SDXC memory cards, providing abundant capacity so photographers can keep shooting without worrying about filling their memory card too quickly. To find favourite shots among hundreds of others, users can tag each image in-camera, allowing it to be grouped with other favourites and easily located at a later date. Smart Shuffle playback also suggests similar images to be viewed based on the current image displayed, locating images in the memory card which may have been forgotten or overlooked in the larger library.
This model also supports Eye-Fi connected functions, allowing remote uploads to image sharing websites such as CANON iMAGE GATEWAY. The camera features a dedicated Eye-Fi section within the User Interface, and disables the auto power-down function when the Eye-Fi card transmits data – allowing the easy transfer of content without interruption*1.
Share stories with CANON iMAGE GATEWAY
Owners of the PowerShot SX30 IS can join the CANON iMAGE GATEWAY, an online facility for sharing photos and video. Photographers can take advantage of up to 2GB of personal storage capacity, creating enough room for hundreds of high-quality images. Mobile browsing is also supported, making it easy for friends and family to view photos on the move.
PowerShot SX30 IS – key features:
- 35x ultra wide-angle zoom
- Optical Image Stabilizer (4.5-stop), USM, VCM
- 14.1 MP CCD
- 6.8 cm (2.7") vari-angle LCD, EVF
- HD movies, HDMI
- Smart Auto
- Manual modes, Low Light and Miniature Effect movie
- Zoom Framing Assist
- Servo AF/AE
- Extensive accessory system
*1 This product is not guaranteed to support Eye-Fi card functions (including wireless transfer). In case of an issue with an Eye-Fi card, please check with the card manufacturer.
Also note that approval is required to use Eye-Fi cards in many countries or regions. Without approval, use of the card is not permitted. If it is unclear whether the card has been approved for use in the area, please check with the card manufacturer.
|Sensor|| 1/2.3 " Type CCD
14.1 million effective pixels
|Image sizes|| 4320 x 3240
3072 x 2304
1600 x 1200
640 x 480
3744 x 2104.
Resize in playback (M2, S, 320 x 240)
|Movie clips|| 1280 x 720 @ 30fps
640 x 480 @ 30fps
320 x 240 @ 30fps
Miniature Effect (HD, L) 6fps, 3fps, 1.5 fps
|File formats|| Still: JPEG (Exif v2.3)
Movie: MOV [H.264 + Linear PCM (stereo)]
|Lens|| 24- 840mm equiv
35x Optical zoom
F2.7 - F5.8
13 elements in 10 groups (1 Hi-UD lens, 1 UD lens and 1 double-sided aspherical lens)
Ultra Sonic Motor (USM)
|Image stabilization||Yes (Lens shift-type)|
|Digital zoom||up to 4x|
|Focus|| Face Detection AiAF
1-point AF (Any position is available, fixed to centre or Face Select and Track)
Single, Continuous, Servo AF/AE
|AF assist lamp||Yes|
|Focus distance||Closest 0 cm|
|Metering|| Evaluative (linked to Face Detection AF)
Spot (centre or linked to Face Detection AF or FlexiZone AF frame)
|ISO sensitivity|| Auto
|Exposure compensation|| +/- 2EV
1/3 stop increments
|Shutter speed|| Auto (1 - 1/3200 sec)
Shutter Priority AE
Aperture Priority AE
|Scene modes|| Smart Shutter (Smile, Wink Self-Timer, FaceSelf-Timer)
Low Light (2.0MP)
|White balance|| Auto (including Face Detection WB)
|Self timer|| 2 or 10 secs
|Continuous shooting|| Approx 0.6 fps until card is full (AF / LiveView)
Approx 1.3 fps until card is full (LCD monitor off)
|Image parameters||My Colors (My Colors Off, Vivid, Neutral, Sepia, Black & White, Positive Film, Lighter Skin Tone, Darker Skin Tone, Vivid Blue, Vivid Green, Vivid Red, Custom Color)|
|Flash|| Auto, Flash On, Flash Off, Slow Sync, Red-eye reduction
Slow Sync Speed : Fastest speed 1/2000 sec
+/- 2EV in 1/3 stop increments
Face Detection FE compensation
Flash exposure lock
Manual Power Adjustment
Range (Auto ISO):50cm - 5.8m (wide) /1.4m- 2.8m (tele)
|External Flash|| E-TTL with Canon EX series Speedlites
Canon's High Power Flash HF-DC1
|LCD monitor|| Vari-angle 2.7" TFT
|Connectivity|| USB 2.0 Hi-Speed
HDMI mini connector
AV out (PAL / NTSC switchable)
|Storage||SD, SDHC, SDXC, MMC, MMCplus, HCMMCplus
|Power||Rechargeable Li-ion Battery NB-7L (battery and charger supplied)|
|Weight (inc.battery & card)||601 g|
|Dimensions||123 x 92 x 108 mm|
|Dirt Hose by poppyjk|
|European bee-eaters by drvanger|
from A Big Year - birds
|Fat Is Beautiful Guinea 2008 DP by MarioSS|
from - Fat is Beautiful - (Woman's Portrait n Black and White+ A Border)
If you had to choose one camera to bring along for the ultimate West coast road trip, what would it be? DPR's Sam Spencer choose the X100F. Read more
The a9 boasts impressive capability. As more examples of it in practice pour in, Sony's claims hold up. Watch the a9 track and maintain focus on a rapidly approaching basketball.
Last week, more than a million tonnes of Californian coastline slid into the ocean, taking part of Highway 1 with it. Check out the remodeling in photos taken before and after the landslide.
Even after eighteen months of reviewing the latest, greatest, shiniest and must-buy-me-est new gear, DPReview staffer Carey Rose has continued to use older DSLR cameras for his freelance work. But now, that might be changing. Read more
Sony is the world's leading mirrorless camera brand but remains third for ILCs overall, it's said in a presentation to investors. A focus on high value cameras and lenses should boost operating income, it says. Read more
It's nicknamed the 'Cycloptic Mustard Monster,' and is a 3D printed medium format camera. Read more
The new NanGuang LED lights are battery powered and come with accessories including filters and diffusers.
Have you been telling yourself, "Hey, I really need one of those 8K displays?" A video about Dell's new 8K monitor shows you what to expect. Is it really that much better?
Tamara Lackey, a Nikon ambassador USA and pro shooter, discusses embracing self-consciousness as a means of connecting with subjects.
There's a new Spiderman movie coming out and the poster been generating a lot of online chatter. Mostly about how it looks like the creation of a fevered teenager that just discovered Photoshop.
An honest defense of the system's merits, with photos as proof.
Copyright disputes are no fun at all. 'Binded' is a new startup that aims to simplify the process of registering - and enforcing - copyright for photographers. Read more
Not everyone wants to pay a premium for a long zoom camera. Thankfully, there are many reasonably priced cameras available, though they won't offer the same image quality as enthusiast models. In this updated roundup we look at big zoom cameras with more consumer-friendly price tags. Read more
Think Tank Photo has updated two of its popular bag lines with improvements to functionality. Read more
We’ve all seen Bob Jackson’s Pulitzer Prize winning photo, but there's another.
The sample footage looks good.
It will automatically pick the best camera settings depending on shooting conditions. It even promises enhanced functionality for your camera, like exposure and focus stacking. It already supports many cameras from Canon, Fuji, Nikon and Sony. Read more
As if $13,950 wasn’t enough to pay for a special edition lens, the Leica Store in San Francisco is offering a prototype of said lens for $24,995. Read more
Make those old photos disappear without deleting them forever.
Firmware updates enable 10 fps shooting with adapted A-mount lenses, and faster startup times and better compatibility for 20 fps shooting when using native lenses on the a9.
Fujifilm has released firmware updates for its camera models X-T2, X-Pro2, GFX 50s, X-T20, X100F and X-T1 and updates to three of its software products.
A 22 year-old Romanian photographer uses his DJI Phantom 4 drone to capture unique perspectives of the city where he now lives.
What's it like to ride the waves with champion surfer Kelly Slater? This VR video from Teton Gravity Research gives you a taste.
When Nikon released the full-frame D3 in 2007, it changed the professional photography industry. In this week's Throwback Thursday, Barney remembers a legend. Read more
The new stuff should have better red hues, improved sensitivity and finer grain - but don't worry - will still shift blues to green, greens to purple and yellows to pink.
Ricoh has introduced a new rugged compact camera with a 16MP CMOS sensor, 28-140mm lens, 2.7" LCD and built-in LED macro lights. Read more
This compact drone can shoot HD video using a 2-axis stabilized 12MP camera. Read more
The new Prynt Pocket can print a photo directly from their iPhone simply by inserting the phone into the printer, then snapping a photo. Each print will cost about 50 cents. Read more
Updates for Adobe Camera Raw and Lightroom CC bring support for the Sony A9 and Panasonic ZS70/TZ90, along with bug fixes.
The Triggertrap remote camera control system is no longer sold due to the company folding, but now users will be able to build their own. Read more