Hasselblad announces 24MP Lunar - an 'ultimate luxury' mirrorless camera
Photokina 2012: Hasselblad plans to release a mirrorless interchangeable lens camera utilizing Sony's E-Mount. The Hasselblad Lunar, which is expected to cost around €5000 (~$6500) appears to share a lot of technology with Sony's recent NEX-7 model, including the same 24.3MP CMOS sensor, OLED 'True Finder' EVF, and the 'TriNavi' navigation system. The Lunar, which is set for launch in the first quarter of 2013, will be available 'in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order.'
Hasselblad plans Lunar launch
Hasselblad, manufacturer of the world’s most advanced medium format camera system, has announced a revolutionary plan to market a state-of-the-art, Italian-designed ‘ultimate luxury’ mirrorless, interchangeable lens camera early next year.
Luca Alessandrini Hasselblad’s New Business Development Manager said: “The Lunar is a celebration of the passion that the company’s founder Victor Hasselblad had for photography. We’ve developed this model in the traditional way, using handmade wooden prototypes to ensure superior ergonomics and functionality. This is a camera for both serious photographers and enthusiasts who aspire to shooting with a Hasselblad.”
He added: “Lunar, which can be used in fully automatic or fully manual mode, has been designed to be easy to use and versatile but with all the advanced technology employed in top DSLRs. For the first time the market now has a camera embracing traditional Hasselblad state-of-the-art image capture combined with stunning Italian design features.
And for the first time ever we are using carbon fiber, titanium, wood, leather and precious metals – including gold. The camera grip itself offers unparalleled ergonomics and has been developed to embrace both compact E-mount and the larger professional A-mount lenses.”
The Lunar, which is set for launch in the first quarter of 2013, will be priced circa 5000 Euros and will be available in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order.
Hasselblad will showcase a unique ‘Lunar experience’ at photokina. Visitors to the stand (Hall 2.1 Stand A-021/B-020) will see a ‘snapshot’ of latest work-in-progress designs and wood- en models, purpose-built to demonstrate the company’s pioneering ‘ideal luxury’ camera vision.
Dr. Larry Hansen, Hasselblad Chairman and CEO said: “It has always been my ambition to enable all fans of the iconic Hasselblad brand to have an opportunity to own one of our cameras. The company mission is to develop exceptional products at the very top end of the market segments in which we operate. In 1962 astronaut Walter Schirra took the first Hasselblad camera into space. Walter had painted the 500C’s metal surface black to minimise reflections. Now, in celebration fifty years later, we have developed Lunar – an aesthetically and ergonomically beautiful piece of camera art, complete with colour options and an evocative vintage look and feel, for photography lovers down here on planet Earth.”
Key Lunar features will include:
- DSLR-like performance thanks to the highest technology APS-C 24.3 MP sensor with 25AF points focusing matched to an Ultra fast Processor with real time image process ing and accurate RAW to JPEG translation.
- Accurate composition for both still and video in any light conditions thanks to the Ultra-bright 3” high definition display and revolutionary OLED viewfinder that guarantees superior contrast and ultra fast response.
- One-touch instant full HD video recording to shoot in Auto or fully manual mode. Focus and exposition control plus the connection for an external microphone and the option to use larger A-mount lenses for professional video creation.
- Instant shutter response (0.02 second release time lag) ten frames per second and an extremely Wide ISO 100 -16000 range.
- The camera software includes an exceptionally comprehensive set of creative styles, picture effects, scene selections and the smart ”intelligent face registration” making the shooting experience even more fun.
- Auto HD, DRO and Anti-motion blur mode.
- An Innovative TriNavi system for DSLR-like tuning, two flash options and Anti dust system complete the Lunar state-of-the-art package.
Added Dr. Hansen: “This new model is the result of meticulous engineering research, culminating in the creation of an unprecedented camera which underpins the Hasselblad mission to pioneer and produce supreme quality across all our products.”
Images have appeared which claim to show Nikon's forthcoming D850 DSLR, the development of which was announced this week. If genuine, the pictures indicate that the D850 will offer illuminated controls and a tilting LCD screen, but no built-in flash.
To celebrate the Daguerreotype Achromat 2.9/64 lens' successful Kickstarter campaign, Lomography has announced a chrome-plated version of the lens in Nikon and Canon DSLR mounts.
Nikon just released four new firmware updates, adding features and fixing bugs in the D600, D610, D750 and the KeyMission 80.
It probably hasn't made your landscape photography bucket list just yet, but there's a good reason to visit Idaho. Here are 9 must-visit locations in this beautiful state.
Oops... Adobe accidentally leaked their unfinished Lightroom-powered cloud-based photo editor 'Project Nimbus' to some Creative Cloud users yesterday.
Storm chaser and award-winning photographer Mike Oblinski just released his latest time-lapse, and it is absolutely stunning.
Looking to level up your video capture capabilities without buying a whole new camera? Blackmagic's Video Assist 4K is well worth considering, despite a few flaws and its lack of 4K/60p support.
We're big fans of Fujifilm's fast-growing GFX system, and the GF 110mm F2 lens is no exception. Positioned as the system's classic portrait lens, its optics are just as impressive with non-human subjects as well.
Nikon turns 100 years old today, and the company is celebrating with a wacky music video, some tributes to its history, and a new vision presented by president Kazuo Ushida.
Phottix just released the Premio Parabolic Umbrellas series, replacing their Para-Pro line with a stronger, deeper and better made set of parabolic umbrellas.
The Moto Z2 is Motorola's first dual-camera smartphone and, compared to its predecessor, comes with a number of improvements and new camera features.
Researchers at Stanford have revealed a new '4D camera system' built for robots. The system is based on the same light field tech that allowed Lytro cameras to refocus images after they were taken.
If you want 'beautiful rendition' from your lenses, follow this simple rule: only buy classic low-element prime lenses with lead glass elements—everything else is junk.
In an interview with CNBC, Leica Chairman Andreas Kaufmann said he dreams of a 'true Leica phone,' and hinted at what's next for the Leica and Huawei partnership.
Wildlife and nature photographer Peter Mather tells the story behind this exceptional shot of a mama grizzly and her cub searching for salmon in Yukon, Canada.
Popular YouTube channel TastyTuts has put together this 33-video Beginner's Guide to Adobe Photoshop—a godsend for anybody who wants to learn Photoshop from scratch.
The long anticipated replacement for the popular Rode VideoMic Pro is almost ready for shipping. The price of the upgraded VideoMic Pro+ will be £290/$300 when it goes on sale in mid-August.
A new iOS app called Explorest wants to help you find new locations to shoot. It's limited to Singapore for now, but the app is packed full of useful location scouting features.
Nikon's D850 development announcement is extremely light on details, so we assembled a wish list of upgrades and features we'd love to see.
Nikon has announced the development of the long-awaited replacement to its full-frame D810: the D850. Nikon says that the D850 will build on the strengths of its predecessor and offer 'new technologies, features and performance enhancements.'
Lens manufacturer Voigtlander has introduced a 65mm F2 macro lens for Sony E-mount that it says "rates as one of the finest in the history of Voigtländer."
The UK released a preview of their upcoming drone safety regulations, and it looks like drone pilots will have to both register their device and pass safety awareness tests.
National Geographic photographer Bob Holmes talks about light, and why you need to learn how to 'see' and not just 'look' at your subject.
Photographer Alessandro Barteletti shares the story behind his National Geographic Italia cover, shot with a 10-year-old DSLR and an iPhone flashlight.
Fashion catalog photographers in China have some next-level models to work with. In this video, you see one model hitting 30 poses in 15 seconds as the photographer snaps away.
Photographer Paul Adshead breaks down 11 photography-related smartphone apps he couldn't live without—from a pocket light meter to a lighting diagram app.
Fast-growing Chinese flash brand Godox is teasing a brand new flash trigger... for smartphones. The Godox A1 is a 'phone flash system' that can act as both flash and 2.4GHz trigger.
On July 12, Canon opened its newest Technology and Support Center, designed to serve the motion picture industry, in Burbank, CA. DPReview got a sneak peak and takes you behind the scenes.
The Sigma 14mm F1.8 Art is truly one-of-a-kind. It offers the fastest aperture of any lens that shares its focal length, produces beautiful sunstars and is incredibly sharp to boot. If you're in the market for a fast ultrawide prime, this looks to be the one to get.
In this article, expert macro photographer Thomas Shahan shares advice for successful closeup photography of bugs, insects and small animals.