Hasselblad announces 24MP Lunar - an 'ultimate luxury' mirrorless camera
Photokina 2012: Hasselblad plans to release a mirrorless interchangeable lens camera utilizing Sony's E-Mount. The Hasselblad Lunar, which is expected to cost around €5000 (~$6500) appears to share a lot of technology with Sony's recent NEX-7 model, including the same 24.3MP CMOS sensor, OLED 'True Finder' EVF, and the 'TriNavi' navigation system. The Lunar, which is set for launch in the first quarter of 2013, will be available 'in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order.'
Hasselblad plans Lunar launch
Hasselblad, manufacturer of the world’s most advanced medium format camera system, has announced a revolutionary plan to market a state-of-the-art, Italian-designed ‘ultimate luxury’ mirrorless, interchangeable lens camera early next year.
Luca Alessandrini Hasselblad’s New Business Development Manager said: “The Lunar is a celebration of the passion that the company’s founder Victor Hasselblad had for photography. We’ve developed this model in the traditional way, using handmade wooden prototypes to ensure superior ergonomics and functionality. This is a camera for both serious photographers and enthusiasts who aspire to shooting with a Hasselblad.”
He added: “Lunar, which can be used in fully automatic or fully manual mode, has been designed to be easy to use and versatile but with all the advanced technology employed in top DSLRs. For the first time the market now has a camera embracing traditional Hasselblad state-of-the-art image capture combined with stunning Italian design features.
And for the first time ever we are using carbon fiber, titanium, wood, leather and precious metals – including gold. The camera grip itself offers unparalleled ergonomics and has been developed to embrace both compact E-mount and the larger professional A-mount lenses.”
The Lunar, which is set for launch in the first quarter of 2013, will be priced circa 5000 Euros and will be available in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order.
Hasselblad will showcase a unique ‘Lunar experience’ at photokina. Visitors to the stand (Hall 2.1 Stand A-021/B-020) will see a ‘snapshot’ of latest work-in-progress designs and wood- en models, purpose-built to demonstrate the company’s pioneering ‘ideal luxury’ camera vision.
Dr. Larry Hansen, Hasselblad Chairman and CEO said: “It has always been my ambition to enable all fans of the iconic Hasselblad brand to have an opportunity to own one of our cameras. The company mission is to develop exceptional products at the very top end of the market segments in which we operate. In 1962 astronaut Walter Schirra took the first Hasselblad camera into space. Walter had painted the 500C’s metal surface black to minimise reflections. Now, in celebration fifty years later, we have developed Lunar – an aesthetically and ergonomically beautiful piece of camera art, complete with colour options and an evocative vintage look and feel, for photography lovers down here on planet Earth.”
Key Lunar features will include:
- DSLR-like performance thanks to the highest technology APS-C 24.3 MP sensor with 25AF points focusing matched to an Ultra fast Processor with real time image process ing and accurate RAW to JPEG translation.
- Accurate composition for both still and video in any light conditions thanks to the Ultra-bright 3” high definition display and revolutionary OLED viewfinder that guarantees superior contrast and ultra fast response.
- One-touch instant full HD video recording to shoot in Auto or fully manual mode. Focus and exposition control plus the connection for an external microphone and the option to use larger A-mount lenses for professional video creation.
- Instant shutter response (0.02 second release time lag) ten frames per second and an extremely Wide ISO 100 -16000 range.
- The camera software includes an exceptionally comprehensive set of creative styles, picture effects, scene selections and the smart ”intelligent face registration” making the shooting experience even more fun.
- Auto HD, DRO and Anti-motion blur mode.
- An Innovative TriNavi system for DSLR-like tuning, two flash options and Anti dust system complete the Lunar state-of-the-art package.
Added Dr. Hansen: “This new model is the result of meticulous engineering research, culminating in the creation of an unprecedented camera which underpins the Hasselblad mission to pioneer and produce supreme quality across all our products.”
|Intrepid View-072500 by vbuhay|
|Jazz Hands_ by Imagemi|
from Musical instruments
|Fire Urchin by sgitlin|
from Ricoh Challenge
Montana judge Dana L. Christensen has ruled the Republican National Committee did not infringe upon the copyright of photographer Erika Peterman after they took a photo from a Democratic candidate's Facebook page without permission and altered it to use in a derogatory promotional mailer.
Nikon has launched updates for three of its programs to address various bugs and glitches that could cause crashes and unwanted results.
LEE Filters has launched the LEE100, its next-generation filter holder that improves the design and looks in all the right places.
With the arrival of some much-needed sunshine and final production firmware for the Panasonic S1, we've been able to get outside and really start putting the camera through its paces.
Importing, culling and tagging photos is about to get a whole lot faster and look a whole lot better with the impending arrival of Photo Mechanic 6.
On its own, the FTZ adapter retails for $250 and when bundled it dropped the cost to just $150. Now, Nikon is offering it for free with all Z6, Z7 purchases in the United States.
Profoto said it spoke with Godox back at Photokina 2018 and continues to contact Godox in an effort to stop it from marketing its V1 light.
Product renders in Italian publication Notebook Italia show an unusual design that conceals all cameras with the help of a slider mechanism.
Canon says its new EF 400mm F2.8L IS III and EF 600mm F4L IS III lenses can suffer from an intermittent flickering when shooting video in M or Av modes with certain cameras.
Leica recently announced the Q2, a digital rangefinder with a fixed 28mm F1.7 lens. It's a heck of a lot of fun to shoot with, but is it right for you? Based on our time with the camera, and its specifications, we've examined how well-suited it is for common photography use-cases.
Now that our Panasonic Lumix S1R has final firmware, we couldn't wait to get out shooting with it - and we also tried the high-res mode, which combines files to get 187 megapixel images. Because sometimes, 47 megapixels just isn't enough.
In this article, travel and landscape photographer Mitch Green encourages us to spend more time in the the field.
the lens lacks any electronics whatsoever and is constructed entirely of glass and metal. Of course, that comes at the expense of weight — this thing weighs in at 1.1kg / 2.43lbs.
Drones can be useful tools in urban areas, where they're utilized for everything from news reporting to building inspections, but flying in these areas requires careful preparation. Here's what you need to know to do so safely.
Hasselblad has released a new cable release and USB double battery charger for its X1D medium format camera .
After a report published by NBC News, Flickr has taken heat for allegedly letting IBM 'scrape' photos for use in its facial recognition datasets. But the problem isn't what it seems on the surface.
Samyang has announced the impending arrival of the AF 85mm F1.4 FE lens for full-frame Sony cameras.
Some Photoshop shortcuts are simple and obvious. Others, not so much. Here are 15 shortcuts that are actually useful.
Twitter has redesigned its in-app camera for easier access from the timeline screen.
Independent cinema lens manufacturer SLR Magic has announced it will offer all of its existing MicroPrime range in the Fujifilm X mount and has even created a Fuji-specific 12mm lens.
We've updated our buying guides with three more cameras: the Canon EOS RP, Nikon Z6 and Olympus E-M1X.
CFexpress 2.0 cards will come in three different form factors, each of which will offer different maximum speeds.
Lensbaby has added a third tilt lens to its Optic Swap system, this time a 35mm lens, adding to the existing 50mm and 80mm options.
Sigma has released firmware updates for a number of its lenses as well as its EF-E adapter to address various errors and features with Canon, Nikon and Sony cameras.
We've added the Fujifilm X-T30 and Sony a6400 to our 'Best Cameras under $1000' buying guide. These two mirrorless models pack in a lot of features for just $900 body only.
Instagram, Facebook and other Facebook-owned services are down for users around the world.
Think Tank Photo has unveiled its new Vision series of shoulder bags, including the Vision 10, Vision 13 and Vision 15.
The OPPO Reno series will be launched on April 10 but some details have already been spotted on the web.
Insta360 has unveiled its latest camera, as well as a new VR headset app and a specialized smartphone cover that makes it possible to view 3D video on standard smartphones.
A fresh crop of ready-for-anything compacts has been added to our buying guide – just in time for Spring Break.