Hasselblad announces 24MP Lunar - an 'ultimate luxury' mirrorless camera
Photokina 2012: Hasselblad plans to release a mirrorless interchangeable lens camera utilizing Sony's E-Mount. The Hasselblad Lunar, which is expected to cost around €5000 (~$6500) appears to share a lot of technology with Sony's recent NEX-7 model, including the same 24.3MP CMOS sensor, OLED 'True Finder' EVF, and the 'TriNavi' navigation system. The Lunar, which is set for launch in the first quarter of 2013, will be available 'in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order.'
Hasselblad plans Lunar launch
Hasselblad, manufacturer of the world’s most advanced medium format camera system, has announced a revolutionary plan to market a state-of-the-art, Italian-designed ‘ultimate luxury’ mirrorless, interchangeable lens camera early next year.
Luca Alessandrini Hasselblad’s New Business Development Manager said: “The Lunar is a celebration of the passion that the company’s founder Victor Hasselblad had for photography. We’ve developed this model in the traditional way, using handmade wooden prototypes to ensure superior ergonomics and functionality. This is a camera for both serious photographers and enthusiasts who aspire to shooting with a Hasselblad.”
He added: “Lunar, which can be used in fully automatic or fully manual mode, has been designed to be easy to use and versatile but with all the advanced technology employed in top DSLRs. For the first time the market now has a camera embracing traditional Hasselblad state-of-the-art image capture combined with stunning Italian design features.
And for the first time ever we are using carbon fiber, titanium, wood, leather and precious metals – including gold. The camera grip itself offers unparalleled ergonomics and has been developed to embrace both compact E-mount and the larger professional A-mount lenses.”
The Lunar, which is set for launch in the first quarter of 2013, will be priced circa 5000 Euros and will be available in a choice of standard models plus a variety of exclusive hand grips and precious materials on special order.
Hasselblad will showcase a unique ‘Lunar experience’ at photokina. Visitors to the stand (Hall 2.1 Stand A-021/B-020) will see a ‘snapshot’ of latest work-in-progress designs and wood- en models, purpose-built to demonstrate the company’s pioneering ‘ideal luxury’ camera vision.
Dr. Larry Hansen, Hasselblad Chairman and CEO said: “It has always been my ambition to enable all fans of the iconic Hasselblad brand to have an opportunity to own one of our cameras. The company mission is to develop exceptional products at the very top end of the market segments in which we operate. In 1962 astronaut Walter Schirra took the first Hasselblad camera into space. Walter had painted the 500C’s metal surface black to minimise reflections. Now, in celebration fifty years later, we have developed Lunar – an aesthetically and ergonomically beautiful piece of camera art, complete with colour options and an evocative vintage look and feel, for photography lovers down here on planet Earth.”
Key Lunar features will include:
- DSLR-like performance thanks to the highest technology APS-C 24.3 MP sensor with 25AF points focusing matched to an Ultra fast Processor with real time image process ing and accurate RAW to JPEG translation.
- Accurate composition for both still and video in any light conditions thanks to the Ultra-bright 3” high definition display and revolutionary OLED viewfinder that guarantees superior contrast and ultra fast response.
- One-touch instant full HD video recording to shoot in Auto or fully manual mode. Focus and exposition control plus the connection for an external microphone and the option to use larger A-mount lenses for professional video creation.
- Instant shutter response (0.02 second release time lag) ten frames per second and an extremely Wide ISO 100 -16000 range.
- The camera software includes an exceptionally comprehensive set of creative styles, picture effects, scene selections and the smart ”intelligent face registration” making the shooting experience even more fun.
- Auto HD, DRO and Anti-motion blur mode.
- An Innovative TriNavi system for DSLR-like tuning, two flash options and Anti dust system complete the Lunar state-of-the-art package.
Added Dr. Hansen: “This new model is the result of meticulous engineering research, culminating in the creation of an unprecedented camera which underpins the Hasselblad mission to pioneer and produce supreme quality across all our products.”
|splat by Eb Swarbrick|
from Album cover for a rock band
|Madagascar1 by Jaklab|
from Mind and matter - the creations of humanity.
CVS is banning digitally altered beauty imagery on its store-brand beauty products, and plans to mark other brands' images as "Digitally Altered" if they're not up to snuff by the end of 2020.
Canon has announced that it will introduce a series of printers that allow users to refill the ink tanks themselves—a surprising shift that could, in theory, save customers quite a bit of money.
Adventure and lifestyle photographer Lucy Martin put together a useful little video that goes over her 18 favorite Lightroom shortcuts—a great guide for beginners.
Following a series of allegations of sexual misconduct against Bruce Weber and Mario Testino, magazine publisher Conde Nast has severed ties with both of the famed fashion photographers, and released a code of conduct for future photo shoots.
Photographer Christopher Payne captures the 'colorful world of craft and complexity' you'll find in the General Pencil Company's factory in Jersey City... and almost nowhere else.
A new feature in the Google Arts & Culture app compares your facial features to its database of thousands of artworks, finding your fine art "doppelganger."
Recently, we spent a day in Los Angeles with photographer, cook and food blogger Kylie Mazon. Join us and see how Kylie approaches the challenge of shooting lifestyle and promotional images for a downtown hotel with the Canon EOS M6.
Leica has announced a pair of short telephoto lenses for its SL full-frame mirrorless camera. The APO-Summicron-SL 75mm and 90mm F2 ASPH lenses feature an apochromatic design to reduce chromatic aberration, one aspherical element and minimum focusing distances of around 0.5m.
The Panasonic G9 is the brand's top-tier stills camera. We've updated our already large sample gallery with even more photos to enjoy.
The latest product of Huawei's collaboration with Leica is a smartphone with a great all-around imaging feature set that left us very little to complain about.
In this quick video, award-winning travel photographer Bob Holmes shares nine of his most basic and straightforward tips for finding great images, even when you're in a rut.
Gudsen has launched a new gimbal that’s aimed at mirrorless photographers. With a payload of 3.9lbs/1.8kg, the new Moza AirCross can provide stabilization to a mirrorless body even fitted with a cinema lens and a new in-handle option can provide power to Sony and Panasonic cameras.
The Lensbaby 46mm Macro Kit comprises of three stackable filters with different magnification levels, which can be combined with several of the company's "bokeh effect" lenses.
Nikon Rumors is reporting that an upcoming full-frame mirrorless camera from Nikon will sport an all-new "Z-Mount" with an extremely short flange distance of just 16mm.
A lot of people still have positive associations with the Kodak brand and its iconic logos, but it’s worth clearing something up: not everything with the Kodak name on it has much connection to a bunch of clever people in Rochester, New York.
A leaked image of a Galaxy S9 retail box indicates the new model might come with a variable aperture lens and a super-slow-motion video mode.
The portable little scanner features a 3.5-inch color screen, an integrated SD card slot for saving your scans, adapter trays for different types of film, and an HDMI port for viewing your scans directly on an external display.
Yesterday, Canon Italy and Canon Spain accidentally shared a composite photo that contained stolen elements shot with a Fujifilm camera. Today, in a response on social media, the company somehow managed to make things worse.
We've got a pair of Sigma 16mm F1.4 DC DN lenses in the office: one for Micro Four Thirds and the other for Sony E-mount. In this article we have some impressions of the MFT version, as well as some other lenses in this class worth considering.
Most wedding photographers are probably open to a little bit of feedback from their clients, but one Hong Kong couple was reportedly so upset, they provided their photographer with a detailed 30-page report full of their grievances!
It appears Huwei's ties to the Chinese Government and a fear of espionage have played a role in AT&T's decision not to offer the Huawei Mate 10 Pro and it's Leica-branded dual camera to customers in the United States.
The Autel Robotics EVO looks like the first serious competitor for DJI's Mavic Pro Platinum. With a better remote, slightly better camera, and a slightly cheaper price tag, this drone could steal some serious Mavic market share.
Sony has released firmware version 2.00 for its flagship a9 mirrorless camera. The most notable improvements are to continuous AF, but overall stability has been addressed, as well.
Kodak just debuted a bitcoin mining machine for rent at CES, leaving photographers slack-jawed and confused, and cryptocurrency mining experts balking at what they claim is an outright scam.
Hong Kong drone manufacturer Yuneec has announced three new drones at CES including an update to the Typhoon H with a bigger sensor with more resolution and the ability to shoot 4K at 60fps.
Oops. In their rush to post a pretty picture last night, multiple Canon social media accounts accidentally shared a composite, huge portions of which were stolen and shot with a Fujifilm X-T1.
We've published our studio test scene for Panasonic's video-focused Lumix DC-GH5S Micro Four Thirds camera. Have a look to see how it stacks up against the GH5 and Sony's a7S II.
LaCie's new DJI Copilot hard drive was purpose built for drone photographers and videographers who want to back up and even review their full resolution photos and video on-the-go.
The next Samsung flagship smartphone—which might be the first smartphone with a variable aperture lens—is not being announced or even teased at CES, as previously thought. Instead, Samsung confirmed that the phone would arrive in February.
"What bothers me more than the fact that these photographers missed the play of the game, is the amount of 'bashing' that they are being subject to on many social media platforms [...] as an industry, WE ARE BETTER THAN THAT!"