Update: Fujifilm UK has officially announced a service allowing certain X-series cameras to be customized with a range of different colors and body textures. The company showed customized cameras at The Photography Show earlier this week in Birmingham, UK, and partially functional pages for an 'X Signature' went up on its website, but the service is now live.

Cameras listed as available for the 'X Signature' service are the X10, X20, X100, X-Pro1 and X-E1. X-E2 and X100S service is expected to follow soon.

X10 and X20 owners can choose from up to 12 colors, with names like yellow lizard, brown croc, and white crinkle. X100 and X-E1 users can choose from up to eight, and X-Pro1 users can choose from nine colors. The site also offers pre-customized X-20, X-E1, and X-Pro1 cameras. The price for re-skinning a customer's existing camera is £130, and buying a pre-modified camera costs £100 more than regular retail.

As yet there's no word whether the X Signature service will be available in other countries.

Press Release:

FUJIFILM UK launches X Signature customised designs

FUJIFILM UK is pleased to announce the launch of its new X Signature customisation service for X series cameras. Available immediately, the X Signature service offers consumers the ability to personalise their existing X series camera in a choice of colourful and textured leathers.

Orders can be placed at Fujifilm's X Signature website: www.fujifilm.co.uk/x-signature, there's a 2 week turnaround on orders and the process involves sending your camera off to Fujifilm (in pre-paid packaging that will be sent to you). This will not affect your warranty as the service is carried out by Fujifilm's Service Centre, and you will have the added benefit of a free check and clean of your product. It'll be returned in an X Signature box with your chosen skin applied.

The X Signature service is currently available on the following models: X-Pro1, X-E1, X100, X20, X10 and will shortly also be offered on the X-E2 and X100S.

This service is also available on new cameras. The cost is £129.99 to re-skin your existing camera, or £99.99 if you order a new camera in an X Signature colour.

We'll be adding new textures and colours regularly and also extending which models this is available on.

© 2014 Fujifilm UK Ltd. Specifications are subject to change.