On August 4, Nikon announced its new AF-S Nikkor 24-70mm F2.8E ED VR lens; it was originally scheduled to begin shipping on August 27. On Thursday, Nikon Japan revised the shipping date, stating it has been pushed back to October due to an unforeseen delay.

Nikon doesn't specify the reason for the delay, saying only that it is necessary in order to "satisfy the customer." The company says it will update customers with a precise shipping date once that information is available. Nikon USA has confirmed the delay and the new expected shipping date of October 2015.