The Long Journey of 'The Long Night'
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The Long Journey of 'The Long Night'

Lisa's 42 year-old ex-boyfriend 'J' expresses how much he loves her outside a motel room.

(cont.) In October of 2014, I made some rounds in NYC, securing press coverage for a December 1 launch. NYTimes Lens Blog, MSNBC Photo, PDN Pulse and others. I built Facebook pages for the movie and for the movement Leaving the Life. With a couple of volunteers, I took to the socials as we launched, eventually gaining 97,000 reach off of one Facebook Post, 90 percent of it organic, with 750+ shares.

The National Center of Missing and Exploited Children picked it up, gaining another 500+ shares with a couple of posts. And I got in touch with @socialgoodmoms, a network of mom bloggers who generally post about holiday cookie recipes. They picked it up, writing about the film and eventually reaching over one million through Twitter.