PMA 2007: Sandisk has today introduced its largest capacity SDHC media to date, packing 8GB into the familiar format. Part of the popular 'Ultra II' range, the new card is given a Class 4 speed rating guaranteeing a minimum sustained write speed of 4MB/s. Sandisk has also chosen to bundle an SDHC reader with the card. This is a nice gesture on their part as older devices are not compatible with the new standard.
SanDisk Unveils 8-Gigabyte SanDisk Ultra II SDHC Card for Fast Performance and Large Storage in New Cameras
Cards Will Be Bundled With Free MicroMate USB 2.0 Reader
LAS VEGAS--(BUSINESS WIRE)--SanDisk® Corporation (NASDAQ:SNDK - News) today introduced an 8-gigabyte (GB)(1) SanDisk Ultra® II SD(TM) High Capacity (SDHC(TM)) card to meet the growing demand for more photo and video storage. The new cards can store over 4,000 high-resolution pictures or up to 15 hours of MPEG 4 video(2). The announcement was made at the Photo Marketing Association (PMA) Show at the Las Vegas Convention Center, where SanDisk is displaying its photographic products in Booth G191 on Level 1 of the South Hall.
The SanDisk Ultra II SDHC card features write speeds of 9 megabytes (MB) per second and read speeds of 10MB/sec.(3) The cards are targeted at digital photography enthusiasts with 5 megapixel or higher resolution cameras or videographers with camcorders that require significantly faster flash storage cards. The card carries a Class 4(4) speed rating.
The SanDisk MicroMate(TM) USB 2.0 reader, which normally retails for $19.99, will be included with the 8GB SanDisk Ultra II SDHC card at no extra charge. SDHC cards require an SDHC-compatible reader to transfer images from card to computer, and the MicroMate readers work with both SDHC and SD cards.
"As new SDHC-compatible digital still cameras and camcorders arrive on the market with greater frequency, consumers should select a memory card that meets the demands of these devices," said Anna Enerio, retail product marketing manager at SanDisk. "This combination of an 8GB SanDisk Ultra II SDHC card and a MicroMate reader gives consumers high capacity, proven performance and convenience at an exceptional value."
The 8GB SanDisk Ultra II SDHC card adheres to the SD 2.00 specification, a new design that is required for cards and cameras to support capacities from 4GB to 32GB. The specification was developed by the SD Association, an industry standards board, which also defined three speed classes for speed and performance capabilities. The speed rating system, adopted by the SD Association, is intended to help consumers select the right card for the desired application. It does not denote the fastest memory card.
Though standard SD and SDHC cards look identical in size and shape, only SDHC-compatible cameras and devices can accept the new SDHC cards. SanDisk differentiates its new cards with the SDHC logo on the card and retail package.
(1) 1 gigabyte (GB) = 1 billion bytes.
(2) Based on SanDisk internal testing. 1 megabyte (MB) = 1 million bytes.
(3) Approximations based on compressed JPEG images on a 5MP camera (pictures) and hours of Super Fine MPEG 4 video (320 x 240, 384 kbps video). Actual numbers may vary depending on camera model, resolution and compression.
(4) The SDA speed class rating was developed to identify minimum data transfer and latency requirements for a host application, and is generally related to the emerging application of uninterrupted real-time video capture (from camcorders and cell phones) with an appropriately rated SD card. By contrast, SanDisk's own performance specifications apply to sequential write and read operations in non-real-time applications such as file transfers between a card and a computer or in digital cameras between the camera's buffer and the card.
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