PMA 2007: Sandisk has today introduced its largest capacity SDHC media to date, packing 8GB into the familiar format. Part of the popular 'Ultra II' range, the new card is given a Class 4 speed rating guaranteeing a minimum sustained write speed of 4MB/s. Sandisk has also chosen to bundle an SDHC reader with the card. This is a nice gesture on their part as older devices are not compatible with the new standard.
SanDisk Unveils 8-Gigabyte SanDisk Ultra II SDHC Card for Fast Performance and Large Storage in New Cameras
Cards Will Be Bundled With Free MicroMate USB 2.0 Reader
LAS VEGAS--(BUSINESS WIRE)--SanDisk® Corporation (NASDAQ:SNDK - News) today introduced an 8-gigabyte (GB)(1) SanDisk Ultra® II SD(TM) High Capacity (SDHC(TM)) card to meet the growing demand for more photo and video storage. The new cards can store over 4,000 high-resolution pictures or up to 15 hours of MPEG 4 video(2). The announcement was made at the Photo Marketing Association (PMA) Show at the Las Vegas Convention Center, where SanDisk is displaying its photographic products in Booth G191 on Level 1 of the South Hall.
The SanDisk Ultra II SDHC card features write speeds of 9 megabytes (MB) per second and read speeds of 10MB/sec.(3) The cards are targeted at digital photography enthusiasts with 5 megapixel or higher resolution cameras or videographers with camcorders that require significantly faster flash storage cards. The card carries a Class 4(4) speed rating.
The SanDisk MicroMate(TM) USB 2.0 reader, which normally retails for $19.99, will be included with the 8GB SanDisk Ultra II SDHC card at no extra charge. SDHC cards require an SDHC-compatible reader to transfer images from card to computer, and the MicroMate readers work with both SDHC and SD cards.
"As new SDHC-compatible digital still cameras and camcorders arrive on the market with greater frequency, consumers should select a memory card that meets the demands of these devices," said Anna Enerio, retail product marketing manager at SanDisk. "This combination of an 8GB SanDisk Ultra II SDHC card and a MicroMate reader gives consumers high capacity, proven performance and convenience at an exceptional value."
The 8GB SanDisk Ultra II SDHC card adheres to the SD 2.00 specification, a new design that is required for cards and cameras to support capacities from 4GB to 32GB. The specification was developed by the SD Association, an industry standards board, which also defined three speed classes for speed and performance capabilities. The speed rating system, adopted by the SD Association, is intended to help consumers select the right card for the desired application. It does not denote the fastest memory card.
Though standard SD and SDHC cards look identical in size and shape, only SDHC-compatible cameras and devices can accept the new SDHC cards. SanDisk differentiates its new cards with the SDHC logo on the card and retail package.
(1) 1 gigabyte (GB) = 1 billion bytes.
(2) Based on SanDisk internal testing. 1 megabyte (MB) = 1 million bytes.
(3) Approximations based on compressed JPEG images on a 5MP camera (pictures) and hours of Super Fine MPEG 4 video (320 x 240, 384 kbps video). Actual numbers may vary depending on camera model, resolution and compression.
(4) The SDA speed class rating was developed to identify minimum data transfer and latency requirements for a host application, and is generally related to the emerging application of uninterrupted real-time video capture (from camcorders and cell phones) with an appropriately rated SD card. By contrast, SanDisk's own performance specifications apply to sequential write and read operations in non-real-time applications such as file transfers between a card and a computer or in digital cameras between the camera's buffer and the card.
|Nectar Dancing by Lensmate|
from A Big Year - birds
|Sad clown by PEB|
|Mtl Gen X 2015 DP by MarioSS|
from - Gen X - (In Full Colours+ Border)
In this article, expert macro photographer Thomas Shahan shares advice for successful closeup photography of bugs, insects and small animals.
DJI's new firmware makes it difficult to fly in restricted airspace, even when you have proper clearance. Is DJI placing themselves between professionals and the FAA?
Go behind the scenes with National Geographic photographer Renan Ozturk and see what it takes to capture a dangerous, harrowing, stunning Nat Geo photo essay.
Erez Marom tells the story behind this ominous photo of the sand 'reaching up' towards the mountains at Skagsanden beach in Norway. He calls this photo 'Torment.'
DPReview staffer Carey Rose has taken the Panasonic Leica DG 15mm F1.7 along for everything from a city-side boat ride to a bachelor party across the mountains. Find out how the little Leica fared.
Canon just unveiled the largest 12-ink printer on the market. The new imagePROGRAF PRO-6000 printer can make prints from 17 all the way up to 60 inches wide.
"Standing in one of the holiest places on earth, I felt uneasy," writes Wired's Jason Parham. "Most of my fellow visitors, I realized with a brief bloom of nausea, were taking selfies."
Christopher Nolan's Dunkirk has been receiving great reviews, but it's a challenge to see it in its full glory. This handy infographic reveals the aspect ratio chaos that is wrought as the industry retreats from film.
Anti-bullying organization Ditch the Label's Annual Bullying Survey 2017 reveals yet again that Instagram, more so than any other social network, has a the worst effect on youth mental health.
It's been a crazy day for innovative patent news. Apparently Sony is thinking of developing a medium format curved sensor camera.
An update to the Silkypix Raw converter fixes some bugs and adds support for several popular new cameras.
This crazy custom-built underwater camera shoots 8x10 large format film. It's supposedly "the first successful underwater 8x10 ever made," and it can be yours for $5,800... plus shipping.
Blackmagic just reveled a new accessory for their Cintel Film Scanner. The Cintel Audio and KeyKode Reader can capture KeyKode data and high-quality audio from film in real-time as it is being scanned.
A new Nikon patent shows a lens designed for a curved full-frame sensor. Could this be the high-end Nikon mirrorless camera people are hoping for?
The ability to shoot images at 1,000 fps first appeared in a Sony smartphone sensor. Now the Japanese manufacturer is using the same feature for industrial applications.
Astronomy expert and photographer Dr. Tyler Nordgren thinks you should "see your first eclipse, photograph your second." But if you do plan on taking photos this August, here are a few tips from someone who's been there.
How confident are you that you can spot a manipulated photo? A recent study at the University of Warwick shows that many people are pretty bad at it.
If you purchased a Leica TL2, do NOT attach Leica's Visoflex electronic viewfinder. Leica is working on a fix, but for now, it's possible the viewfinder will break your camera.
Google just released Motion Stills for Android. Unlike the iOS version, the Android app uses a redesigned video processing pipeline that processes each frame of a video as it is being recorded, creating instant results.
A huge copyright lawsuit between photography firm VHT and Zillow Group is heating up again, as both sides appeal a court ruling that granted VHT $4 million in damages.
European Space Agency astronaut Thomas Pesquet spent 6 months on board the International Space Station where he worked with Google capturing spheric panorama images that are now available in Street View.
It's official. PDN has confirmed with parent company Aurelius that 94-year-old lighting company Bowens is indeed going out of business.
The newly launched firmware version 1.06 fixes AF-issues that can occur with some lenses that are not officially compatible with the MC-11 converter.
Voyager is a waterproof smart light stick you can control entirely from your phone. The light has already blown past its $300K funding goal on Indiegogo.
2018 is the last year Photokina will take place during the traditional end-of-September dates. In 2019, Photokina will take place from the 8th to the 11th of May.
The Canon IXUS 50 (known as the SD400 Digital ELPH in North America) was one of a string of high-performing, pocketable PowerShots of the mid-2000s. In this week's throwback Thursday, Barney casts his mind back to 2005.
A close look at the EOS 6D II's Raw files suggest its dynamic range has taken a significant step backwards compared with the company's recent DSLRs. We look at how much difference this might make for your photos.
With a full-production review unit in our hands, we've got over 100 production samples from the new Canon EOS 6D Mark II to share.
Need a break from your day? Kick back and watch the making of a somewhat unconventional mojito filmed on Canon's new EOS 6D Mark II.
The Bonfoton Camera Obscura Room Lens can turn any room into a camera obscura, projecting the view from your window onto the walls of your room.