Sony launches SLT-A37 16MP fixed-mirror DSLR and 18-135mm F3.5-5.6 SAM lens
Sony has launched the SLT-A37 entry-level 16MP SLT camera and the enthusiast-grade 18-135mm F3.5-5.6 SAM standard zoom. The A37 is a refreshed replacement for the A35, bringing the entry-level model into line with the rest of the SLT lineup. Meanwhile the 18-135mm F3.5-5.6 SAM lens offers Alpha mount users a more flexible upgrade option over the entry-level 18-55mm without having to stretch to the 16-50mm F2.8. The A37 will be available from June at a cost of $600 with 18-55mm kit zoom. The 18-135mm lens will follow in July for $500 or as a $200 premium over the basic zoom kit cost with any of the company's SLT cameras.
- Sony SLT-A37 hands-on preview
- Press Release
- SLT-A37 Specifications
- SLT-A37 Additional Images
- 18-135mm F3.5-5.6 SAM Additional Images
Sony Introduces Speedy α37 Camera with Full-time Continuous AF Powered by Translucent Mirror Technology
New Model Features High-Quality 16.1MP APS-C Image Sensor, up to 7 fps Shooting, High- Resolution Electronic Viewfinder and more
SAN DIEGO, May 16, 2012 – Lightweight, easy to use and packed with a variety of useful features, the new Sony SLT-A37 camera is an ideal choice for consumers eager to explore the world of interchangeable lens DSLR photography.
The new α37 camera is the latest to feature Sony’s acclaimed Translucent Mirror Technology, which delivers a potent combination of fast shooting, non-stop phase detection autofocus and continuous live image preview during still and full HD video (60i/24p) shooting. This innovative technology also allows the new α37 camera to grab split-second action with a burst of sharply focused images. Shots can be captured at up to seven frames per second in Tele-Zoom High Speed Shooting Mode, where the central portion of the sensor’s image is magnified by approximately 1.4x.
The camera has a precision 3-cross 15-point AF system with tracking autofocus that keeps faces and fast-moving subjects in sharp focus. From action-packed sports to spontaneous family portraits, it will ensure that all the drama and beauty of that special moment is captured.
“Delivering lightning-fast shooting speeds and autofocus plus advanced full HD video capture, our innovative Translucent Mirror Technology continues to serve as the backbone of our A-mount line of cameras,” said Mike Kahn, director of the Alpha business at Sony. “Featuring this unique technology plus a host of exciting new features and an attractive price tag, our new α37 camera brings a whole new meaning to the term ‘entry level DSLR’.”
Framing and focusing is easy with the camera’s high-resolution Tru-Finder™ electronic viewfinder. With a high 1440k dot resolution, excellent contrast and 100% field of view, it matches or exceeds the abilities of many optical viewfinders. Adjustments to exposure and other creative picture settings can be previewed in real time, either via the Tru-Finder™ EVF or the tilt-angle 6.7 cm (2.7") Clear Photo™ LCD screen, making it easy to create shots with a customized, professional finish.
Additionally, the Sony α37 camera helps inexperienced photographers create top-quality portraits with ease. The new Auto Portrait Framing mode identifies the subject’s position in a composed image and follows the “rule of thirds” to trim the scene and create a beautifully framed portrait. The cropped photo is then boosted to full resolution using Sony’s unique By Pixel Super Resolution technology, which uses pattern matching to maintain superb image detail, tones and textures in the photo. Both the original and cropped image files are saved for review.
By Pixel Super Resolution Technology is also used for the “Clear Image Zoom” feature, which digitally doubles the effective magnification of any lens attached to the camera. Ideal for travel and everyday shooting, it’s a great way to boost maximum focal length without carrying extra hardware.
The 16.1 effective megapixel Exmor® APS HD CMOS sensor inside the α37 camera captures finely detailed, low noise stills and Full HD video. It’s teamed with the latest BIONZ® image processor that extends sensitivity to an ISO 100-16000 range, broadening options for low-light shooting without flash. Shared with all α A-mount cameras, SteadyShot INSIDE™ stabilization cuts the effects of camera shake by up to 4.0 stops for clearer handheld images with any A-mount lens.
The new α37 camera also features Superior Auto Mode, which intelligently recognizes a wide range of scenes and subjects and adjusts settings automatically.
New A-Mount 18-135mm Telephoto Zoom Lens and Accessories
A versatile match for the α37 and other Sony A-mount camera bodies, the new SAL18135 18-135mm F3.5-5.6 telephoto zoom offers a generous 8x (approx.) zoom range in a compact, go-anywhere lens that’s great for travel, street photography and everyday shooting. The lens features a SAM design that assures smooth, rapid, whisper-quiet autofocus operation and Direct Manual Focus for accurate fine-tuning of focus. This sharp telephoto zoom lens will also be offered as a kit lens with the α37 and other Sony A-mount camera bodies.
Compatible accessories include the new PCK-LM11 semi-hard screen protector sheet, exclusively designed for a perfect fit with the LCD screen on the α37 camera, as well as the HVL-F43AM flash, LCS-BP2 backpack and a variety of other exciting products that complete the Alpha ecosystem.
Pricing and Availability
The new α37 digital camera will be available this June with an 18-55mm kit zoom lens (model SEL1855) for about $600. The new SAL18135 telephoto zoom lens will be available as a stand-alone product this July for about $500, and will be offered as a kit lens with Sony A-mount cameras beginning this August at the below approximate prices:
- α37 camera kit with 18-135mm lens: $800
- α57 camera kit with 18-135mm lens: $1,000
- α65 camera kit with 18-135mm lens: $1,200
- α77 camera kit with 18-135mm lens: $1,700
The camera kits, new lens and variety of accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.
|MSRP||Body + 18-55mm lens: $599.99/ €599/£530|
|Body type||Compact SLR|
|Max resolution||4912 x 3264|
|Other resolutions||4912 x 2760, 3568 x 2368, 3568 x 2000, 2448 x 1624, 2448 x 1376|
|Image ratio w:h||3:2, 16:9|
|Effective pixels||16 megapixels|
|Sensor photo detectors||17 megapixels|
|Sensor size||APS-C (23.5 x 15.6 mm)|
|Color space||sRGB, Adobe RGB|
|Color filter array||Primary color filters|
|ISO||Auto, 100, 200, 400, 800, 1600, 3200, 6400, 12800, 25600|
|Boosted ISO (maximum)||25600|
|White balance presets||6|
|Custom white balance||Yes (1)|
|JPEG quality levels||Fine, Normal|
|Optics & Focus|
|Autofocus assist lamp||Built-in Flash type|
|Digital zoom||Yes (2x Clear Image Zoom)|
|Number of focus points||15|
|Lens mount||Sony/Minolta Alpha|
|Focal length multiplier||1.5×|
|Screen / viewfinder|
|Minimum shutter speed||30 sec|
|Maximum shutter speed||1/4000 sec|
|Built-in flash||Yes (Pop-up)|
|Flash range||12.00 m|
|External flash||Yes (Hot-shoe, Wireless)|
|Flash modes||Auto, On, Off, Red-Eye, Slow Sync, High Speed Sync, Rear Curtain, Fill-in, Wireless|
|Flash X sync speed||1/160 sec|
|Continuous drive||5.5 fps|
|Self-timer||Yes (2 or 10 sec, 10 sec 3 or 5 images)|
|Exposure compensation||±3 (at 1/3 EV steps)|
|AE Bracketing||(3 frames at 1/3 EV, 2/3 EV steps)|
|WB Bracketing||Yes (3 frames, H/L selectable)|
|Resolutions||1920 x 1080 (60, 29.97 fps), 1440 x 1080 (30fps), 640 x 424 (29.97 fps)|
|Format||MPEG-4, AVCHD, H.264|
|Videography notes||1080i60 or 24 on NTSC models|
|Storage types||SD/SDHC/SDXC/Memory Stick Pro Duo/ Pro-HG Duo|
|USB||USB 2.0 (480 Mbit/sec)|
|HDMI||Yes (Mini Type C)|
|Remote control||Yes (Optional)|
|Battery description||Rechargeable NP-FW50 battery & charger|
|Battery Life (CIPA)||500|
|Weight (inc. batteries)||506 g (1.12 lb / 17.85 oz)|
|Dimensions||124 x 92 x 85 mm (4.88 x 3.62 x 3.35″)|
|Montréal Dépaneur Out of Business DP by MarioSS|
from Your City - Out of Business
|Wish You Were Here by Dutch Newchurch|
from Street musician playing
|Flight of a Puffin by cjf2|
Instagram is currently testing a major change to the app's profile layout: replacing the 3-photo across grid with a 4-photo grid... and some users are NOT taking the news well.
A report by USSRPhoto is shedding some light on the return of the famed Zenit camera brand. It seems the full-frame mirrorless camera they're working on will be made in part by Leica using components from the Leica SL.
According to a reliable Korean report, Samsung is developing a smartphone sensor that's capable of super slow motion. Translation: Samsung's next batch of Galaxy smartphones may be able to shoot 1,000fps.
This simple photograph of a seahorse and Q-tip has taken the internet by storm. We spoke to photographer Justin Hofman about how it was captured, and what it means to him.
After a massive leak last week, Profoto has officially debuted the Profoto A1: the company's first on-camera flash system that they're calling "the world's smallest studio flash."
"When the first hyperfocal distance charts were designed, someone decided that an acceptably sharp background contained some blur — enough to notice in a medium-sized print [...] After that point, nearly every other hyperfocal chart followed suit."
The Canon EOS Rebel SL2 (also known as the EOS 200D) is the company's impressively compact entry-level DSLR. Packing a 24MP APS-C sensor, DIGIC 7 processor and Dual Pixel AF, it promises a lot of bang for the buck. And while not mind-blowing, it handles most tasks very well.
Correct these four common composition mistakes and your photos will be more balanced, tell a better story, and lead your viewer's eye where you want it to go.
The rugged, compact 360° action camera Kodak unveiled at Photokina in 2016, the Kodak PixPro Orbit 360, is finally available in the United States.
iOS 11 launches tomorrow, and it'll save all of your pictures in a new high efficiency image format called HEIC. Fortunately, there's now a converter that will let you turn those photos back into JPEGs.
Photo protection company ImageRights recently released a new service that lets non-subscribers take advantage of their streamlined copyright registration system that checks for errors and fills out all the required forms for you.
What's the difference between a $200 circular polarizing filter and a $100 circular polarizing filter? Roger Cicala at Lens Rentals put six different filters through a few tests to find out.
A flurry of leaks reveal that GoPro's upcoming Hero6 will shoot 4K at 60fps, 1080p at 240fps, will cost $500, and is scheduled for announcement/release on September 28th.
Before he became the iconic director whose name we've all heard, a teenage Stanley Kubrick struck up a business relationship with New York’s Look magazine. No surprise: he was an incredibly talented photographer.
WD's new G-Technology G-Drive mobile SSD R-Series is a portable solid state option for photographers who want the reliability of an SSD in a rugged water and dust-resistant package.
Fast, stabilized and affordable is an appealing combination when it comes to lenses. With its latest 24-70mm F2.8, Tamron aims to upgrade autofocus speed and stabilization. We've got a full gallery from this updated full-frame zoom.
Photographer Clay Cook tells the story of his most ambitious photographic dream and career goal coming true: photographing A-list actress Jennifer Lawrence.
In an interview with a Chinese website, Nikon Japan's Director of Development dropped a bombshell, saying that a Nikon mirrorless camera "must be full-frame."
Here's a side-by-side spec comparison of two flagship devices with particular attention to the things that really matter – at least to people who prioritize photography features.
A month and a half after revealing the finalists of the 2017 EyeEm Awards, the photo sharing community and licensing marketplace has finally revealed the winners.
Photographer Josselin Cornou tells the breathtaking story behind two beautiful photos captured while snorkeling with humpback whales in Tonga.
The Sony RX10 IV is a fixed lens camera with a 1"-type sensor and 24-600mm equivalent lens that can shoot 4K video or stills at 24 fps, but that's not what we think is interesting about it. The addition of phase detection autofocus is pivotal to all those features.
The announcement date is set! Google will reveal their next generation Pixel phones—their response to Apple's shiny new iPhone X—on October 4th. Let the smartphone camera wars begin.
Sony just debuted three palm-style 4K camcorders that steal a bit of speedy phase detect autofocus technology from the company's RX10 IV. In fact, they kind of improve on it.
Earlier today, NASA's Cassini spacecraft plunged into Saturn's atmosphere, ending a 20 year long mission. Here are 21 of our favorite photographs captured by this incredible machine and its makers.
Fans of film photography should keep an eye out for the widespread theatrical release of Kodachrome, a movie staring Jason Sudeikis about the final days of the iconic film stock.
Photographer Manny Ortiz breaks down the pros and cons of shooting natural light vs off-camera flash, and explains why he chooses to shoot one, the other, or both in any given situation.
A leaked product page and a bunch of leaked photos shows Profoto is preparing to release its first ever speedlight: the Profoto A1 Air TTL
The Yashica camera brand disappeared in 2003, but a new teaser video and website hint at a comeback. Excited?
Western Digital just debuted a new, higher capacity WD Gold internal hard drive. The new drive offers 12TB of storage and class-leading reliability to the tune of a 550TB/year workload rating.