CES 2006: Fujifilm has today announced the new five megapixel, 3.4x optical zoom FinePix V10. This new pocketable camera features a huge 3.0" LCD monitor and a SuperCCD HR sensor which provies shooting sensitivities of ISO 64 for the highest quality and up to ISO 1600 for low light situations. The 'unique selling point' for the V10 however will be its three built-in games, although I doubt it will be challenging the Sony PSP in this respect.

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Press Release:

FinePix V10 Zoom: putting more fun into photography

Life’s full of fun and games with the FinePix V10 Zoom

Fujifilm today announces the launch of the FinePix V10 Zoom, a next-generation digital compact camera with distinctive looks and an extra dose of fun. Available in a stylish, two-tone design and with a distinctive body, the FinePix V10 Zoom features an enormous three inch LCD screen, whilst remaining remarkably small in size.

The three inch screen is designed to enhance the experience of shooting and viewing photos. With approximately 230,000 pixels, the high resolution LCD is perfect for instant framing during shooting and easy viewing of images during playback. A convenient zoom display has been added to confirm focus and image details as you shoot, by enlarging the centre of the focus position.

The FinePix V10 Zoom combines all this with lightning quick response times of just 0.01 second shutter lag and a 1.5 second start-up, making it an incredibly efficient, user-friendly device.

The camera boasts a 5.1 million pixel Super CCD HR sensor and 3.4x optical zoom (F2.8 - F5.5), equivalent to 38 - 130mm on a traditional camera.  Crucially, it also includes Fujifilm’s Real Photo Technology™, giving class-leading sensitivity of ISO 1600 for photography in low light conditions, and a low sensitivity setting of ISO 64 for ultra high-quality photography in bright daylight.

On a long journey, for example, you may find there’s nothing to photograph for a while: this is where the FinePix V10 Zoom comes alive in the form of some surprisingly addictive retro arcade-style games.  These include a shooting game, blockbuster and a maze puzzle, which have been built into the camera itself. ‘Playability’ is enhanced by the layout of the camera’s controls, which are positioned in a manner similar to a portable gaming device for easy handling. Captured images can also be incorporated into the games, for a personal touch!

This sociable camera includes a 30-frame playback mode, similar to an alternative slide show, so groups of photos on the large screen can be shared with friends on the spot. For the first time with a FinePix camera, it also comes with a tutorial xD-Picture Card™ that conveniently demonstrates its range of functions.

A new shooting mode, ‘Natural Light & with Flash’, captures two images in quick succession, with and without flash so that the user can make an on-the-spot comparison of the images.   This feature is perfect for awkward photographic conditions when it’s difficult to judge whether flash is needed or not.  Super CCD Real Photo Technology is the key to enabling the camera to give you such a choice, even in low light conditions.

FinePix V10 Zoom features at a glance:

  • Class-leading sensitivity of ISO 1600 for photography in low light conditions with low noise
  • Extra-large three inch LCD with approx. 230,000 pixels
  • 5.1 million pixel Super CCD HR sensor
  • 3.4x optical zoom lens (F2.8 - F5.5), 38 - 130mm equivalent on a 35mm camera
  • Zoom playback display setting for confirmation of image focus/details (centre of the focusing position is enlarged)
  • Ultra-quick response times (0.01 second shutter lag* and 1.5 second start-up) *After AF/AE lock
  • Low sensitivity of ISO 64 for ultra-high quality photography in bright conditions
  • Four built-in arcade games
  • Natural Light & Flash mode for on-the-spot photo comparison with and without flash
  • 3:2 image format option
  • Multi-frame playback function
  • VGA movie capture of 30 frames per second with sound
  • xD-Picture Card™, providing large storage capacity, lower power consumption and fast write speeds (16MB to 1GB capacities currently available)
  • Tutorial included on xD-Picture Card™
  • PictBridge™ compatible for direct printing without a PC

Adrian Clarke, Fujifilm’s Director of Photo Products, said, “Fujifilm has built an enviable reputation as the only manufacturer to produce a range of compact digital cameras that can achieve high sensitivity at full resolution. The FinePix V10 Zoom is the latest camera in this line. No matter how seriously you take your photography, there is always time for a little fun! The FinePix V10 Zoom combines outstanding photographic capability with a strong personality.”

Availability & pricing

The FinePix V10 Zoom will be available from UK retailers in March 2006. Pricing and stockists will be announced nearer to the date of retail launch.

Fujifilm FinePix V10 specifications


• 1/2.5" Type Super CCD HR
• 5.1 million effective pixels

Image sizes • 2592 x 1944
• 2736 x 1824 (3:2)
• 2048 x 1536
• 1600 x 1200
• 640 x 480
Movie clips • 640 x 480, 30 fps with audio
• 320 x 240, 30 fps with audio
File formats

• Still: JPEG
• Movie: AVI (Motion JPEG)
• Voice: WAV (up to 30 sec)

Lens • 36 - 130 mm (equiv.) 3.4x optical zoom
• F2.8 - F5.5
Digital zoom Up to 5.7x
Focus distance • Normal: 60 cm - Infinity
• Macro: 9 / 39 cm - 80 cm
Metering • 256-zone
ISO sensitivity • Auto
• ISO 64
• ISO 100
• ISO 200
• ISO 400
• ISO 800
• ISO 1600
Shutter speed 4 sec - 1/2000 sec
Aperture • Wide: F2.8 / F7.4
Shooting modes • Auto
• Scene
Scene modes • Portrait
• Landscape
• Sports
• Night Scene
• Natural Light
• Natural Light & Flash
White balance • Auto
• Fine
• Shade
• Fluorescent (Daylight, Warm White, Cool White)
• Incandescent
Self timer 2 or 10 sec
Continuous shooting • Top 3: 2 fps up to 3 frames
• Final 3: 2 fps up to 3 frames
• Long period: up to 40 frames
Flash • Auto, Red-eye red., On, Off, Slow sync, Red-eye red. & slow sync
• Wide range: 0.3 - 4.4 m
• Tele range: 0.4 - 2.3 m
Viewfinder None
LCD monitor • 3.0" TFT LCD
• 230,000 pixels
Connectivity • USB 2.0 (Hi-speed)
• Video Out
• DC-In
Storage • xD-Picture card
• 16 MB card supplied
Power • NP-40 Lithium-Ion rechargeable battery
• Charger included
Weight (no batt) 155 g (5.5 oz)
Dimensions 83 x 64 x 23 mm (3.3 x 2.5 x 0.9 in)

Additional images