CES 2015 Samsung Interview: Mirrorless to outsell DSLRs 'in three years'
|Byungdeok Nam, Senior Vice President of Samsung's R&D team in the company's Mobile division, pictured at the Consumer Electronics Show in Las Vegas, January 2015|
Since releasing the NX1 late last year, Samsung has been gathering feedback from users, and is preparing a major firmware update before the end of this month. Firmware 1.2 brings a range of refinements to both still and video shooting, and addresses a lot of our initial frustrations with the NX1.
We made time at International CES in Las Vegas to sit down with Byungdeok Nam, Senior Vice President of Samsung's R&D team in the company's Mobile (formerly Digital Imaging) division to speak about the NX1, the new firmware, and the mirrorless camera market in general.
Firmware 1.2 is a big update to the NX1. Is this a new approach for Samsung, to continually update the product?
Yes. Our users require new functions and ask us for changes to the user interface. We gather that information and implement those requirements through firmware. Communicating with our customers is very important.
A lot of the improvements in Firmware 1.2 are focused on video. How many of your customers are using the NX1 for shooting video?
In Korea, the NX1 is being used by KBS [the Korean Broadcasting System] to shoot a drama series. They’ve replaced older, more expensive systems with the NX1, which is also much simpler. And we’ve added functions specifically designed for this use case scenario. For example, when shooting movies, you don’t always want very fast autofocus, sometimes you want a slow focus movement between two people in a scene. So we changed the AF speed options in firmware 1.2 to make it slower and smoother for video. In the USA, ‘Project Runway’ is also using the NX1 for handheld 4K video shooting.
[Jay Kelbley - Samsung USA] For the past few years there has been a very aggressive attempt from the R&D team to get feedback from customers and quickly implement it.
How was the process of researching and developing the NX1 different from previous NX models?
About three years ago we started planing the NX1, with the target of making the world’s best mirrorless camera, to compete with DSLRs. Even though the sensor isn’t full frame, we wanted to get the highest possible image quality so we developed an APS-C format BSI sensor. This is a world first, and we achieved a maximum ISO sensitivity of 51,600. The new sensor technology reduces noise and allows us to process images at a high speed, despite the 28MP resolution.
How long did it take to develop this sensor?
About the same length of time as the camera - about three years. Also we developed a new SOC [system on a chip] and implemented a new video codec - H.265/HEVC (High Efficiency Video Codec) - to allow us to record 4K footage to a conventional SD card. To do this, compression is very important. H.265 is twice as compressed as H.264.
Were those compression algorithms developed in-house?
Yes. On the sensor we also developed a new phase detection autofocus system. Mirrorless cameras have been poorer than DSLRs in terms of their viewfinders and also autofocus, but semiconductor technology has improved so much that we’ve achieved an extremely fast AF system which rivals DSLRs. Also the electronic viewfinder in the NX1 has been improved, and the time delay is very short - just five milliseconds. So there’s no lag.
When you’re developing a high-end product like the NX1, what is your benchmark? Is there a camera that you have in mind that you want to match?
Full-frame, high-end DSLRs. The ones around the $5000 level. That’s our benchmark.
Did you design the NX1 from the beginning to record 4K video?
Yes. Three years ago of course the format was still not standardized but we intended the NX1 to shoot UHD [4K] video from the start.
How much of your resource is dedicated to R&D of lenses, as opposed to cameras?
We have more than 100 people working on lens R&D and I can tell you that compared to compact camera lenses, high-quality lenses for our interchangeable lens cameras require twice or three times the engineering resources. Large-diameter aspherical lens elements, for example - we can’t just buy in from somewhere else, so we develop those in-house.
The new ’S’ series lenses are a big step up in terms of quality compared to previous NX lenses. Are they created by a separate team?
Yes, they are. With a separate management structure.
As you’re designing these new lenses, is quality your priority, or size and weight?
Optical quality. Even though they’re APS-C lenses they are relatively big, and heavy. Optical performance is the most important thing with these lenses. Compare the 16-50mm F2.-2.8 with our 16-50mm power zoom. The S lens is heavy, but that’s to achieve the best optical quality.
With the NX1 you’re trying to attract existing DSLR owners. One of the biggest obstacles to swapping systems is cost. Are you trying to keep the NX1 to a certain price point, to make it more attractive to these people?
No, we don’t want to decrease prices in the market. But with firmware 1.2 we just upgraded and added several new functions, for no cost.
What would you say is your main competitive advantage? Why should I as a consumer pick your camera over any other?
Firstly image quality. In my opinion it’s better than the competition. Also 4K movie recording, which we have in the NX1. Also the speed - 15 frames per second, and the autofocus speed which is also very fast. And the EVF, which is very fast and high-resolution. Also connectivity. It’s easy to connect the NX1 to a television and to mobile devices. There’s a new feature in the new firmware which allows you to use your phone as a remote trigger for the NX1. Not as a remote viewer, but just a simple trigger via BlueTooth.
The sensor readout is very fast - 240 frames per second. For autofocus object tracking we read at 120Hz. We can do full resolution sensor readout at 25 frames per second, and digital signal processing [with a new chip and algorithms] at 15 frames per second.
Do you think there’s anything that DSLRs still do better?
No, not really. At least not for customers who want small sized cameras. If we put the NX1’s functions into a DSLR it would be much bigger.
When will DSLRs become extinct?
I wouldn’t like to say, but since 2008 when mirrorless systems were announced, mirrorless didn’t grow very rapidly. In the last year, however, market reports are predicting that in 2018/19 mirrorless cameras will outsell DSLRs.
Oct 19, 2017
Sep 22, 2016
May 17, 2016
Dec 18, 2015
|Big Steaming Pile by WhistlerOne|
from Product Shoot: Coffee
|AU4_6418_BB-35 by DaveInHouston|
LEE has released a new series of Reverse ND filters that are most opaque in the middle and become progressively clearer towards the top. This makes them ideal for capturing scenes where the sun is close to the horizon.
A former New York Times photographer is suing both the newspaper and its photography director Michele McNally for over $500,000 for age discrimination and unfair classification as a freelancer for nearly a decade.
"CPS Platinum members will now enjoy next-day service, with equipment serviced and shipped the business day after an estimate is approved. For repairs that will take longer, Canon will offer next-day loaner equipment."
Irix is introducing a new filter system called the Irix Edge 100. The ultra-light, ultra-thin system is build specifically for wide angle lenses like Irix's own 15mm F2.4.
After conducting a series of safety tests, the FAA is recommending that all airlines ban cameras and other electronics with Lithium Ion batteries from checked baggage. The agency believe the risk of a catastrophic fire and explosion is too great.
The Pixentu jackets keep you and your gear warm and dry, offering useful features like lens and tripod pockets, in addition to some quirky ones like an extended hood to protect your camera from the rain.
Adobe gave the audience at MAX a sneak peek at some exciting new technology its developing. It's called Adobe Cloak: a highly capable Content Aware Fill-like feature for video editors.
Earlier today, Flickr moved its photo book printing service over to a third party services, and stopped offering any wall art options entirely.
The patent details a flipping rear LCD screen so large, Canon has had to hide the rear dial and several buttons underneath.
We've added a selection of extra images to our Nikon D850 gallery. As part of the process of rounding off the review we made sure a number of us had shot the camera in a variety of situations, we've added those shots to the gallery to give a broad cross section of how the camera performs.
Wiral LITE is an affordable, easy-to-use cable cam system that can do things a portable slider simply can't do, and go places no slider would dare go.
Not happy with the recent demise of Lightroom as a stand-alone, subscription free service? Macphun's got your back... or they will in 2018.
Once connected to a PC, Mac, tablet or smartphone, Pholio automatically searches through the device storage and backs up all images and videos—complete with auto-tagging and intelligent search capabilities.
The 360 Round uses eight horizontally positioned camera pairs and one upward-pointing single lens to capture and livestream panoramic 4K 3D content.
Introduced just three years ago, the Samsung NX1 was both a technological tour-de-force and a great camera to use, earning one of the highest scores we've ever awarded and winning our 2015 Innovation Award. But its short-lived run in the photo world leaves us wondering what could have been.
The Fujifilm X-E3 is styled like a classic rangefinder, but features a built-in touchscreen, AF joystick, and electronic viewfinder – truly an old school meets new type of camera. Lay some eyes on our sample gallery to see how it performs in the real world.
Like it or not, Adobe is embracing a cloud-centric, AI-rich future with the introduction of Lightroom CC. And that's a great thing, though you may not see it now, argues Rishi Sanyal.
The announcement of a more cloud-integrated Lightroom product sees the death of the company's standalone version. This need to make payments in perpetuity (whether you choose Lightroom Classic or CC), chips away at the idea that your Lightroom library is a long-term solution, argues Richard Butler.
The XPro-C 2.4GHz wireless flash trigger that Godox released for Canon users last month now has a Nikon equivalent—the aptly named XPro-N. Sony, Fujifilm and MFT versions are in the works.
In the aftermath of hurricanes Harvey, Irma and Maria, camera and lens maker Sigma is extending its standard product warranty to cover damage caused by these three natural disasters.
The F4 Plus can can capture 360° stills, videos and broadcast livestream footage at 8K resolution... that's 7680 x 3840 pixels!
Lightroom is hogging the spotlight at Adobe MAX, but Photoshop CC got some substantial improvements as well. Find out what's new in the latest version of Photoshop CC.
The aptly-named 'Nude' app automatically detects NSFW images on your iPhone, moves them to a protected vault and deletes the original files in the camera roll and on iCloud.
The Zeiss Milvus family of manual-focus full-frame lenses just gained a new member. Meet the Zeiss Milvus 24mm F1.4: a fast, rugged new lens designed primarily for landscape and architecture photography.
Lightroom has built a brand new Lightroom CC from the ground up to be faster, easier to use, and cloud-based. The application formerly known as Lightroom CC will continue to exist, and will go by "Lightroom Classic CC."
Google Research did a deep dive on the Pixel 2 smartphone's background-blurring portrait mode that uses neural networking and dual-pixel technology instead of a dual-camera setup.
With the arrival of the PowerShot G1 X III, there are now seven Canon cameras built around the 24MP Dual Pixel sensor and Digic 7 processor. We take a look at the differences and what might prompt you to choose one over the others.
Meet the HP ZBook x2. The so-called 'world's most powerful and first detachable PC workstation,' it was built with creative professionals in mind, and is being debuted at Adobe MAX.
PDN sat down with Ahmed Fakhr, director of photography at RollingStone.com, to talk about how the famed publication is adapting to the changing photo and video needs of the modern era and how he 'evaluates the skills of potential contributors.'
Kudos to Canon. Earlier today, the camera giant announced that it had produced its 90 millionth EOS camera and 130 millionth EF-series lens.