Guess we now know where the designers who lost their jobs at Hassy went... :P

The Fx was already in gold; the other print in white. Making the rest of the print and trim gold; gives a more finished look. Compare it's look to the other black bodies. You can see the difference. Admittedly it's just about looks and in no way improves the mechanics or internals of the camera. But for photographers who are concerned with how things look. These details matter.

I quite like it.

Photography is supposed to be an oh-so-serious all black affair. No frivolous fun allowed!

Nikon, the new Leica? :)

As a former longtime Nikon user, I have to wonder... just what the heck are they doing?! Obviously, somebody in the boardroom thought this was a good idea. Slap some gold on it and it'll sell like hotcakes -- rigggggght.

I fear that Nikon is going to go extinct if they don't innovate and diversify. And they better do it quickly. Sure, they are into other optical areas such as medical, hunting/outdoors, etc. But will those branches of the company keep the camera side of things afloat? Or will they become another dinosaur in the imaging world? I guess only time will tell.

I'm not sure what Df concept wants to achieve. There is more dials on this camera than I've ever seen. I did not missed the single dial on my Canon 1D series-it has none except 2 scroll wheels.. I would not want 1Dx with the gold accented buttons and I don't think that many owners of pro Nikon gear would either.

One with Swarovski crystal down the sides and alligator skin should take great photos - sorry I almost forgot a sensor ( the one from D 50 would suffice )!
Ds would have at least meant something (DOOR STOP )

There seems to be two extremist schools of thought on camera design:

1. Buy the black version. Cover all the logos and markings with black gaffer tape. Make it as discrete as possible to avoid distracting your subjects, or tempting thieves. Form must follow function.

2. Pimp it out. Give it gold highlights. Add exotic wood grips. Make it eye catching so it will attract attention. Dazzle all bystanders with your good taste and and your ability to pay for luxury goods. Make it a fashion statement. Sometimes you can even rebadge it to draw even more oohs and ahhs (like the Brikk).

But most people want something between those two extremes. A nice looking camera that doesn't shout "LOOK AT ME" or "STEAL ME."

Nikon or a Leica, wake-up smell the coffee. Make the Df 11 or create a mirroless camera that is beyond a small sensor. Gold, it should be in the engineering .

I'd love to get one of these, they are super sexy. But looks like this is for Japanese consumers only, no English option... Price is reasonable too, kit with lens is $~2750.00

I like to get one... :/

Personally I like it. The gold highlights are classy and not gaudy like it would have been if they just made the whole thing gold. If you're going to do something like this, you can't do it much better.

Thumbs down, I was counting on grip handcrafted from endangered redwoods. Come on, Nikon, you needz ta keep up wid da bling game.

I feel sorry for that great sensor imprisoned in some tarty dolled up retro junk.

You've just been "Hasselbladded!"

This should have been the standard version.

Will this gold plated edition improve the performance and picture quality over the standard edition? I doubt very much it will. If you could afford to buy this edition, how ofter will you use it? I am guessing the owner of this toy will have it boxed in an air sealed glass for viewing. I assume half of the buyers of this toy might consider this an investment, which would make sense if the gold content is at least 18karat and substantial, however, a mere 5 grams at the current open market price of $1,195 / ounce of 24karat would amount to $210, assuming the gold plating is 24k. This is not for me for any purpose. I am highly satisfied with my D800 and D5100 with my collection of Prime Nikkors.

Good luck to those "collectors"

The amount of feedback here is enough to justify the effort put into this. Nikon is still a powerful brand and there are actually people with good things to say about this rare exotic version. The gold name part looks more like tobacco stained to me, but I've had to deal with trying to sell gold and lizard skin cameras so I'm jaded. Maybe a jade camera....

Tastefully done! I like it.

The tripod mount is not gold, the lens mount is not, and the flash mount isn't either. Totally not a deal!

This is ground-breaking innovation.

It's just like all Nikon Lenses, Gold and Black! Beautiful! Love it!

Cameras and cell phones have become bling.

Cameras aren't about photography, and cell phones aren't about communication/entertainment, to some folks — they're about fashion and social status.

My only watch costs thousands of dollars, and was given to me as a gift. I only wear it as jewelry. Maybe it makes people think I'm a serious/professional time-teller.

waiting for the diamond edition

The Df was a great missed opportunity.

A typical DSLR wastes more than a centimeter of space between the sensor plane and the surface of the LCD screen. This is part of the reason why DSLRs are so much more bulky than analog film SLRs.

They could have done some Apple-style trickery and left out the LCD to shave off that rear centimeter.

Instead Nikon chose to do a skinned D600 with the most ridiculous dial interface ever vomited onto the face of this earth.

The camera is a joke.

This has the right amount of gold.. although, not sure about the eyelets, that is going to get worn down quickly.

The most disappointing thing is that Nikon, with it's limited resources, spent time and $$ developing the gold-adorned Nikon Df. If Nikon thinks that much of the Df then they are truly in trouble as a company.

I would´t trade my Fujis for this brick. Too big and heavy it looks like a giant Nikon F3 (which back in the 80´s I used to love)

I'm not "gold kind of guy" and I wouldn't like to have it. Still, I must admit it looks really good!
I would even dare to say this gold version makes more sense than the original.

I can't belive what I m saying... ;-)

I'm wondering if you people who keep saying the Fuji XT-1 is better, have actually tried both it and the DF. I have and I can say the DF is much more responsive, than the mirrorless Fuji. DSLRs still feel much more responsive than mirror less cameras. Yes mirrorless cameras have improved in autofocus speed recently, but the total experience of mirrorless hasn't convinced me to switch yet. However compared to my D700 the DF is not as good. Actually the only cameras that could entice me away from my beloved D700 are the D4, D4s, or the D810. None of Canon's line up could, but I haven't tried the 7D Mk II yet. The Pentax K-3 is a great camera, the only non Nikon I'd consider at the moment. The Nikon D750 is almost a great camera, but it's shutter sound has me worried. I've been fortunate enough over the last few years to be able to test with no obligations almost any cameras I've wanted to from Nikon, Canon, Sony, Pentax, Panasonic, Olympus and Sigma. But alas not Leica.

Who knew.... Photographers the most petty bunch of folks in the world.

Good news for all waiting for a D300 replacement: This camera did not take engineering time from other projects. One might even doubt that it took designer time...