Hasselblad replaces CEO, announces 50MP CMOS medium-format camera
Hasselblad has announced a new camera, the H5D-50c which incorporates a 50MP CMOS sensor. This is a significant step away from the CCD sensors that have been standard in digital medium-format imaging up to now and potentially opens up the possibility of higher ISO sensitivities and faster capture rates than previous Hasselblad medium-format bodies.
According to Hasselblad's press release, the H5D-50c is 'the first of a number of medium format capture innovations we have planned for the coming months'.
This development comes weeks after Hasselblad was reported to have quietly replaced its CEO, Dr Larry Hansen. He was the man responsible for the tie-up with Sony that created the Hasselblad Lunar and has been replaced by former chief operating officer Ian Rawcliffe. It is unclear whether the change of management spells the end for the Hasselblad Lunar and Stellar cameras.
Hasselblad set to launch world’s first medium format CMOS sensor camera
Hasselblad is set to launch the world's first 50MP medium format camera using CMOS sensor technology. The groundbreaking H5D-50c will go on sale in March.
Ove Bengtson, Hasselblad Product Manager said: "This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality."
He added: "We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad."
Hasselblad's new CEO Ian Rawcliffe said: "We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers.
"This is a world-first and underpins Hasselblad's status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months."
Further information and prices for the new H5D-50c models will be announced in March.
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