Consumer Electronics Association names Ultra HD definition of 4k video
Industry body CEA has defined a minimum standard for '4K' video and has chosen the terms 'Ultra High-Definition' and 'Ultra HD' to describe it. The consumer electronics body, which includes most major camera makers, has concluded that devices must be capable of showing 3840 x 2160 pixel video to be classed as Ultra HD devices. Despite being a member of CEA, Sony has said it will continue to use the term 4K, and will brand its products as 4K UHD.
Sony is quoted by tech site The Verge as saying: 'Sony will continue to use the 4K moniker for its products and will market its future products as 4K ultra high-definition (4K UHD).' Just to help matters, Japanese broadcaster NHK has also used the term 'Ultra High Definition Television' for the 'Super Hi-Vision' 8K system it is developing.
The move helps solidify the definition of 4K video, which has been used to describe a number of pixel dimensions. The 3840 x 2160 definition dates back to the Society of Motion Picture and Television Engineers' 2007 specification.
Consumer Electronics Industry Announces Ultra High-Definition
Sonoma, CA – 10/18/2012 – The next generation of so-called “4K” high-definition display technology for the home – giant-screen TVs with more than eight million pixels of resolution, four times the resolution of today’s high-definition televisions – will be called “Ultra High-Definition” or “Ultra HD,” connoting its superiority over conventional HDTV, according to the Consumer Electronics Association (CEA)®.
CEA’s Board of Industry Leaders unanimously voted yesterday to endorse the consensus opinion of CEA’s “4K” Working Group recommending the term “Ultra High-Definition” and related performance attributes. The name and related minimum performance characteristics are designed to help consumers and retailers understand the attributes of this next generation of superior television and display technology beginning to roll out this fall. The vote came during the Board’s meeting at CEA’s annual CEO Summit and Board Retreat held here through Friday.
The Working Group, now known as the CEA Ultra HD Working Group, was formed earlier this year to bring a wide array of stakeholders together to discuss how best to define and educate consumers about this new technology.
“Ultra HD is the next natural step forward in display technologies, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality,” said Gary Shapiro, president and CEO, CEA. “This new terminology and the recommended attributes will help consumers navigate the marketplace to find the TV that best meets their needs.”
The consumer electronics industry’s new designation for Ultra HD products was the result of extensive consumer research conducted by CEA’s market research group. “Ultra HD” consistently rated highest in terms of helping consumers understand the technology and in communicating the technology’s superior viewing experience.
The group also defined the core characteristics of Ultra High-Definition TVs, monitors and projectors for the home. Minimum performance attributes include display resolution of at least eight million active pixels, with at least 3,840 horizontally and at least 2,160 vertically. Displays will have an aspect ratio with width to height of at least 16 X 9. To use the Ultra HD label, display products will require at least one digital input capable of carrying and presenting native 4K format video from this input at full 3,840 X 2,160 resolution without relying solely on up-converting.
“Under CEA’s leadership, the Ultra HD Working Group spent the majority of the summer meeting and discussing how to bring this technology to market,” said CEA Ultra HD Working Group Chairman Gary Yacoubian, president and CEO of Specialty Technology/SVS. “We discussed and debated two important steps, the name and recommended attributes, in a forum that allowed a variety of key stakeholders, manufacturers, retailers, broadcasters and Hollywood professionals to lend their voices. As we educate and raise awareness among consumers, I look forward to working with our robust committee to pave the way for a successful rollout of Ultra HD.”
“TVs remain highly sought after and were the second most frequently mentioned device on consumer wish lists this holiday season, behind only tablets,” said Shapiro. “There has never been a greater time to be a consumer of televisions and displays. You can select from a wide array of choices offering outstanding high-definition picture quality, an amazing 3D experience, and interconnectivity within and outside of the home. And now we are proud to present Ultra HD for those consumers who want tomorrow’s next-generation of displays and televisions, today.”
Ultra HD technology will be prominently displayed at the upcoming 2013 International CES®, the world’s largest and most important annual consumer technology trade show, which will be held January 8-11, 2013, in Las Vegas.
Oct 15, 2015
Oct 15, 2015
Oct 9, 2015
Oct 7, 2015
|Patrick Finds Inner Peace by ecastellon|
from Your best photo of the week!
|Forks by Kukla|
from Arranged everyday objects
Starting October 1st, Getty Images will no longer accept images in which the models have been Photoshopped to "look thinner or larger." The change was made due to a French law that requires disclosure of such images.
The 3D printed panoramic film camera known formerly as the "Cycloptic Mustard Monster" is officially available as a DIY kit through Kickstarter.
Snapchat is using its augmented reality tech to replace the sky in your photos. The so-called 'sky filters' can swap out a boring sky for a colorful sunset, rainbows, a starry night, and more.
A court ruling our of Newton, Massachusetts has set an important legal precedent for drone pilots: federal drone laws will now trump local drone regulations in situations where the two are in conflict.
Photographer Mathieu Stern has put together another interesting vintage lens shootout. One model, three lenses, three locations.
From landscapes to motocross and white water kayaking to a wedding, exactly what can't the D850 do?
Calumet UK and Wex Photographic, two of the biggest photography retailers in the United Kingdom, are going to officially merge tomorrow.
macOS High Sierra came out today, but if you use a Wacom tablet you need to wait a few weeks before you upgrade. According to Wacom, they won't have a compatible driver ready for you until "late October."
Do you think a $3,000 Canon 80D video rig can compete with an $80,000+ Arri Alexa setup? Well it can't, but check out this video anyway to see how the rigs compare.
Seven simple rules to make sure you get the most out of your next photography outing.
Vitec, the company that owns popular accessory maker Manfrotto, has just acquired JOBY and Lowepro for a cool $10.3 million in cash. The acquisition adds JOBY and Lowepro to Vitec's already sizable collection of camera gear brands.
A master drone pilot has captured one of the most incredible (and highly illegal) drone videos we've ever seen by flying around, inside, onto, and under a moving train.
Intel just debuted their 8th generation desktop CPUs, and the lineup packs a performance boost for 'content creators' that photo and video editors might be intrigued by.
Canon is developing a 'Free Viewpoint Video System' that will turn real life sports games and events into immersive 3D interactive experiences. It's video game-like camera control IRL.
A veteran photojournalist, Rick Wilking secured a spot in the path of totality for the August solar eclipse. While things didn't quite pan out as predicted, an unexpected subject in the sky and a quick reaction made for a once-in-a-lifetime shot.
The new iZugar 3.25mm F2.5 super fisheye lens offers an insane 220-degree angle of view. That means it can basically see behind itself... good luck keeping your feet out of the shot.
You'll laugh, you'll cry, you'll remember that time you took a picture of the frozen pizza baking directions.
A Craigslist poster has discovered the worst possible way to photograph a car: taking pictures of pictures displayed on a cracked and scratched up smartphone screen.
With the iPhone X coming out soon, the title probably won't last, but the iPhone 8 Plus is officially the best smartphone camera DxOMark has ever tested, and the iPhone 8 is second.
Kodak's new Facebook Messenger chatbot is trying to bring back the 'Kodak Moment' by digging up your old social media photos and trying to sell you prints and custom coffee mugs.
Affinity Photo for iPad was touted as "the first full blown, truly professional photo editing tool to make its way onto the Apple tablet." This update makes it that much more convenient.
Yashica has released a new teaser video, and this one claims they'll be releasing an "unprecedented camera" in October on Kickstarter. Ready... set... speculate!
Storage solutions company Synology has just released its very first 6-bay NAS tower. Combined with the DX1215 expansion units, it can hold and control up to thirty drives.
We're always expanding our collection of product overview content, and we've just added videos for the Canon EOS 6D Mark II, the EOS Rebel SL2 and EOS M6.
The venerable Canon PowerShot G1 was announced seventeen years ago this week, marking the start of a line of enthusiast-focused compacts that's still alive and kicking.
Super macro photographer Can Tuncer captured these incredible close-ups of a single peacock feather using a special setup and three different microscope lenses.
After successfully crowdfunding the Biotar 75mm F1.5, Oprema Jena is at it again. This time they're bringing back the Biotar 58mm F2: the world's only lens with a 17-blade aperture.
Adobe's move to a subscription model is treating it very well indeed. The company has posted record revenue for the second quarter in a row, hauling in a mind-boggling $1.84 billion.
More details have emerged about the potential sale of Blackstone's 45% stake in iconic camera brand Leica.
Popular mobile editing app Snapseed just got a major update that includes a new interface and 11 new presets for both Android and iOS, as well as adding the Perspective tool to the iOS version.