Consumer Electronics Association names Ultra HD definition of 4k video
Industry body CEA has defined a minimum standard for '4K' video and has chosen the terms 'Ultra High-Definition' and 'Ultra HD' to describe it. The consumer electronics body, which includes most major camera makers, has concluded that devices must be capable of showing 3840 x 2160 pixel video to be classed as Ultra HD devices. Despite being a member of CEA, Sony has said it will continue to use the term 4K, and will brand its products as 4K UHD.
Sony is quoted by tech site The Verge as saying: 'Sony will continue to use the 4K moniker for its products and will market its future products as 4K ultra high-definition (4K UHD).' Just to help matters, Japanese broadcaster NHK has also used the term 'Ultra High Definition Television' for the 'Super Hi-Vision' 8K system it is developing.
The move helps solidify the definition of 4K video, which has been used to describe a number of pixel dimensions. The 3840 x 2160 definition dates back to the Society of Motion Picture and Television Engineers' 2007 specification.
Consumer Electronics Industry Announces Ultra High-Definition
Sonoma, CA – 10/18/2012 – The next generation of so-called “4K” high-definition display technology for the home – giant-screen TVs with more than eight million pixels of resolution, four times the resolution of today’s high-definition televisions – will be called “Ultra High-Definition” or “Ultra HD,” connoting its superiority over conventional HDTV, according to the Consumer Electronics Association (CEA)®.
CEA’s Board of Industry Leaders unanimously voted yesterday to endorse the consensus opinion of CEA’s “4K” Working Group recommending the term “Ultra High-Definition” and related performance attributes. The name and related minimum performance characteristics are designed to help consumers and retailers understand the attributes of this next generation of superior television and display technology beginning to roll out this fall. The vote came during the Board’s meeting at CEA’s annual CEO Summit and Board Retreat held here through Friday.
The Working Group, now known as the CEA Ultra HD Working Group, was formed earlier this year to bring a wide array of stakeholders together to discuss how best to define and educate consumers about this new technology.
“Ultra HD is the next natural step forward in display technologies, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality,” said Gary Shapiro, president and CEO, CEA. “This new terminology and the recommended attributes will help consumers navigate the marketplace to find the TV that best meets their needs.”
The consumer electronics industry’s new designation for Ultra HD products was the result of extensive consumer research conducted by CEA’s market research group. “Ultra HD” consistently rated highest in terms of helping consumers understand the technology and in communicating the technology’s superior viewing experience.
The group also defined the core characteristics of Ultra High-Definition TVs, monitors and projectors for the home. Minimum performance attributes include display resolution of at least eight million active pixels, with at least 3,840 horizontally and at least 2,160 vertically. Displays will have an aspect ratio with width to height of at least 16 X 9. To use the Ultra HD label, display products will require at least one digital input capable of carrying and presenting native 4K format video from this input at full 3,840 X 2,160 resolution without relying solely on up-converting.
“Under CEA’s leadership, the Ultra HD Working Group spent the majority of the summer meeting and discussing how to bring this technology to market,” said CEA Ultra HD Working Group Chairman Gary Yacoubian, president and CEO of Specialty Technology/SVS. “We discussed and debated two important steps, the name and recommended attributes, in a forum that allowed a variety of key stakeholders, manufacturers, retailers, broadcasters and Hollywood professionals to lend their voices. As we educate and raise awareness among consumers, I look forward to working with our robust committee to pave the way for a successful rollout of Ultra HD.”
“TVs remain highly sought after and were the second most frequently mentioned device on consumer wish lists this holiday season, behind only tablets,” said Shapiro. “There has never been a greater time to be a consumer of televisions and displays. You can select from a wide array of choices offering outstanding high-definition picture quality, an amazing 3D experience, and interconnectivity within and outside of the home. And now we are proud to present Ultra HD for those consumers who want tomorrow’s next-generation of displays and televisions, today.”
Ultra HD technology will be prominently displayed at the upcoming 2013 International CES®, the world’s largest and most important annual consumer technology trade show, which will be held January 8-11, 2013, in Las Vegas.
Oct 15, 2015
Oct 15, 2015
Oct 9, 2015
Oct 7, 2015
|Big Steaming Pile by WhistlerOne|
from Product Shoot: Coffee
|AU4_6418_BB-35 by DaveInHouston|
LEE has released a new series of Reverse ND filters that are most opaque in the middle and become progressively clearer towards the top. This makes them ideal for capturing scenes where the sun is close to the horizon.
A former New York Times photographer is suing both the newspaper and its photography director Michele McNally for over $500,000 for age discrimination and unfair classification as a freelancer for nearly a decade.
"CPS Platinum members will now enjoy next-day service, with equipment serviced and shipped the business day after an estimate is approved. For repairs that will take longer, Canon will offer next-day loaner equipment."
Irix is introducing a new filter system called the Irix Edge 100. The ultra-light, ultra-thin system is build specifically for wide angle lenses like Irix's own 15mm F2.4.
After conducting a series of safety tests, the FAA is recommending that all airlines ban cameras and other electronics with Lithium Ion batteries from checked baggage. The agency believe the risk of a catastrophic fire and explosion is too great.
The Pixentu jackets keep you and your gear warm and dry, offering useful features like lens and tripod pockets, in addition to some quirky ones like an extended hood to protect your camera from the rain.
Adobe gave the audience at MAX a sneak peek at some exciting new technology its developing. It's called Adobe Cloak: a highly capable Content Aware Fill-like feature for video editors.
Earlier today, Flickr moved its photo book printing service over to a third party services, and stopped offering any wall art options entirely.
The patent details a flipping rear LCD screen so large, Canon has had to hide the rear dial and several buttons underneath.
We've added a selection of extra images to our Nikon D850 gallery. As part of the process of rounding off the review we made sure a number of us had shot the camera in a variety of situations, we've added those shots to the gallery to give a broad cross section of how the camera performs.
Wiral LITE is an affordable, easy-to-use cable cam system that can do things a portable slider simply can't do, and go places no slider would dare go.
Not happy with the recent demise of Lightroom as a stand-alone, subscription free service? Macphun's got your back... or they will in 2018.
Once connected to a PC, Mac, tablet or smartphone, Pholio automatically searches through the device storage and backs up all images and videos—complete with auto-tagging and intelligent search capabilities.
The 360 Round uses eight horizontally positioned camera pairs and one upward-pointing single lens to capture and livestream panoramic 4K 3D content.
Introduced just three years ago, the Samsung NX1 was both a technological tour-de-force and a great camera to use, earning one of the highest scores we've ever awarded and winning our 2015 Innovation Award. But its short-lived run in the photo world leaves us wondering what could have been.
The Fujifilm X-E3 is styled like a classic rangefinder, but features a built-in touchscreen, AF joystick, and electronic viewfinder – truly an old school meets new type of camera. Lay some eyes on our sample gallery to see how it performs in the real world.
Like it or not, Adobe is embracing a cloud-centric, AI-rich future with the introduction of Lightroom CC. And that's a great thing, though you may not see it now, argues Rishi Sanyal.
The announcement of a more cloud-integrated Lightroom product sees the death of the company's standalone version. This need to make payments in perpetuity (whether you choose Lightroom Classic or CC), chips away at the idea that your Lightroom library is a long-term solution, argues Richard Butler.
The XPro-C 2.4GHz wireless flash trigger that Godox released for Canon users last month now has a Nikon equivalent—the aptly named XPro-N. Sony, Fujifilm and MFT versions are in the works.
In the aftermath of hurricanes Harvey, Irma and Maria, camera and lens maker Sigma is extending its standard product warranty to cover damage caused by these three natural disasters.
The F4 Plus can can capture 360° stills, videos and broadcast livestream footage at 8K resolution... that's 7680 x 3840 pixels!
Lightroom is hogging the spotlight at Adobe MAX, but Photoshop CC got some substantial improvements as well. Find out what's new in the latest version of Photoshop CC.
The aptly-named 'Nude' app automatically detects NSFW images on your iPhone, moves them to a protected vault and deletes the original files in the camera roll and on iCloud.
The Zeiss Milvus family of manual-focus full-frame lenses just gained a new member. Meet the Zeiss Milvus 24mm F1.4: a fast, rugged new lens designed primarily for landscape and architecture photography.
Lightroom has built a brand new Lightroom CC from the ground up to be faster, easier to use, and cloud-based. The application formerly known as Lightroom CC will continue to exist, and will go by "Lightroom Classic CC."
Google Research did a deep dive on the Pixel 2 smartphone's background-blurring portrait mode that uses neural networking and dual-pixel technology instead of a dual-camera setup.
With the arrival of the PowerShot G1 X III, there are now seven Canon cameras built around the 24MP Dual Pixel sensor and Digic 7 processor. We take a look at the differences and what might prompt you to choose one over the others.
Meet the HP ZBook x2. The so-called 'world's most powerful and first detachable PC workstation,' it was built with creative professionals in mind, and is being debuted at Adobe MAX.
PDN sat down with Ahmed Fakhr, director of photography at RollingStone.com, to talk about how the famed publication is adapting to the changing photo and video needs of the modern era and how he 'evaluates the skills of potential contributors.'
Kudos to Canon. Earlier today, the camera giant announced that it had produced its 90 millionth EOS camera and 130 millionth EF-series lens.