Sony has today announced the ultra-slim Cyber-shot DSC-T7. This camera is the latest in the T line of ultra-compact digital cameras, the unique feature of this amazing little digital camera is that it is only 14.8 mm / 0.6 in 'thin' (9.8 mm / 0.4 in at the thinnest part). It feels about half the thickness of the recently announced DSC-T33 and is approximately the same size from the front. Sony has achieved this by placing the LCD monitor to the side of the lens assembly (yes, this camera still has a three times optical zoom folded lens). Unlike the recent T models the DSC-T7 has has sliding cover / power switch just like the original DSC-T1. We have some exclusive hands-on images of a darker colored DSC-T7, which will only ship in Japan and Hong Kong.

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Press Release:


LAS VEGAS, March 8, 2005 – Sony’s new, incredibly thin Cyber-shot® DSC-T7 digital camera makes you the center of attention wherever you go.

Thanks to a highly efficient design, the Cyber-shot T7 is just over a third-of-an inch, making it Sony’s thinnest, fully-featured model yet. Though small in stature, the camera packs a powerful punch. It has a 2.5-inch ‘hybrid’ LCD screen, covering about two-thirds of the back of the camera, which is perfectly sized for framing, displaying and sharing pictures.

Through Sony’s distinctive miniaturization and high-density packaging technology, the camera incorporates virtually all the benefits of other T series models despite its amazing thinness. It features 5.1 effective megapixel resolution and an enhanced power management system for extended shooting time. Folded within the sleek body also lies a Carl Zeiss® Vario-Tessar® lens with 3x Optical Zoom.

Unbelievable Imaging

One of the camera’s most distinctive features is an anti-reflection Clear Photo LCD ™, which enhances viewing quality by preventing reflected light from interfering with the displayed image. The LCD offers a number of improvements, including higher contrast, brightness and resolution. Whether you’re entertaining at home or out snowboarding, the LCD allows you to spot your subject easily, whatever the lighting conditions.

“This ultra-compact camera represents a milestone in ingenious design,” said Hiro Takahashi, vice president for digital imaging products at Sony Electronics. “Thin is the theme, but this camera is absolutely bursting with great picture quality and style. The Cyber-shot T7 is a must-have camera for the fashion-forward crowd.”

Simplicity Itself

Slide the front lens cover down and in just under one second, the camera is ready to capture images.

The ten Scene Selection modes mean you don’t have to worry about capturing the perfect shot, because the camera will help you do it. Simply select a mode, such as twilight, fireworks, beach or snow, and the camera will make all the necessary adjustments. A magnifying glass mode allows macro shooting up to 1cm from the object. A high-speed burst mode with great response is also available for quick shooting.

Speed and Battery Life

Sony's Real Imaging Processor™ circuitry in the Cyber-shot T7 is lighting fast, so it can shoot full-resolution images at approximately one-second intervals. Even with its diminutive size and huge LCD on, the camera's InfoLithium™ battery gets about 180 shots per charge so you can snap away to your heart's content without fear of running down the power.

With optional Memory Stick PRO Duo™ media cards, the camera can also capture and play back high-resolution motion video on a removable, transferable card. The MPEG-VX fine mode helps to record MPEG video with 640x480 pixel resolution at 30 frames per second, up to the capacity of the memory card being used. And when connected to a PictBridge™-compatible printer, such as Sony's PictureStation® DPP-FP50 digital photo printer, printing a specific image is a breeze.

The Cyber-shot DSC-T7 camera is supplied with a 32 MB Memory Stick Duo™ media card, a NP-FE1 InfoLithium battery, connector block and external battery charger. It will be available in May for about $500.

Sony Cyber-shot T7 specifications


• 1/2.4 " Super HAD CCD
• 5 million pixels total
• 5.1 million effective pixels

Image sizes • 2592 x 1944
• 2595 x 1728
• 2048 x 1536
• 1280 x 960
• 640 x 480
Movie clips • 640 x 480 @ 30 fps (Fine)
• 640 x 480 @ 16.6 fps (Standard)
• 320 x 116 @ 8.3fps
• With audio
File formats

• Still: JPEG
• Movie: MPEG VX (Fine requires Memory Stick Duo PRO media)

Lens • 38 - 114 mm (35 mm equiv) 3x optical zoom
• F3.5 - F4.4
Digital zoom • Up to 2x
• Up to 4x Smart Zoom
Focus Auto focus
AF area modes • 5 Area Multi-Point AF
• 5 Step Manual Preset
AF assist lamp Yes
Focus distance • Min: 50cm (19.7")
• Macro: 8cm (3.1")
• Magnifying Glass Mode: 1cm (0.4")
ISO sensitivity • Auto
• ISO 100
• ISO 200
• ISO 400
Exposure compensation • +/-2.0EV
• 1/3EV steps
Shutter speed • Auto: 1/8 - 1/1000 sec
• Program Auto: 1 - 1/1000 sec
• High Speed: 1/250 - 1/1000 sec
Aperture F3.5 – F5.6 (W); F4.4 – F8 (T)
Scene modes • Beach
• Candle
• Fireworks
• High Speed Shutter
• Landscape
• Magnifying Glass Mode
• Snow
• Twilight
• Twilight Portrait
White balance • Auto
• Daylight
• Cloudy
• Fluorescent
• Incandescent
• Flash
Self timer 10 sec
Continuous shooting Yes, specs unknown
Image parameters • Black and white
• Sepia
Flash • Auto, on, off, slow synchro, red-eye reduction
• Range: 0.1 - 1.6 m
LCD monitor • 2.5" TFT Hybrid LCD
• 230,000 pixels
Connectivity • AV out
Print compliance PictBridge
Storage • Memory Stick Duo
• Memory Stick PRO Duo
Power InfoLithium NP-FE1 battery (680 mAh)
Weight • Unloaded: 115 g (4.1 oz)
• Loaded: 134 g (4.7 oz)
Dimensions 92 x 60 x 15 mm (3.6 x 2.4 x 0.6 in)

Hands-on images

Note that the pre-production model we have been playing with is in a black finish. The T7 will ship in silver and black in Japan and Hong Kong, and silver only for the rest of the world.