Kodak has announced a promising looking new EasyShare camera to replace the P850 at the top of its 'Pro' range. The P712 features a 7.1MP resolution, 12x stabilized Schneider lens, high resolution electronic viewfinder and 2.5-inch screen. It is also claimed to have 'best-in-class' shutter lag and a new high speed focus system.

Press Release:

KODAK EASYSHARE P712 Digital Camera Unleashes Photographers’ Potential with Precision Controls and Stunning Image Quality

Blazing Fast Auto-Focus System, 12X Image-Stabilised Lens, 7.1 MP Sensor Combine for Crisp, Clear Pictures Ideal for Sharing

London, June 20Eastman Kodak Company today announced the KODAK EASYSHARE P712 zoom digital camera, setting a new performance benchmark for the consumer “superzoom” category. Its precision auto-focus system with best-in-class click-to-capture rate - literally faster than the blink of an eye, at less than 1/10th of a second (0.07 seconds) - helps photographers get the exact shots they want, whether action on a sports field or children on the playground.

“When second and third-time digital camera buyers walk into stores this year, they’re searching for models with better performance and more control than point-and-shoots, without sacrificing ease of use. They want pictures that look phenomenal straight out of the camera,” said Carolyn Walsh, Product Sales Director Digital, Eastman Kodak Company. “Our new P712 camera is specifically designed for these photographers, helping them take stunning pictures that they’ll want to share widely with friends and family.”

The KODAK EASYSHARE P712 camera features a 12X (36 – 432 mm equiv.), image-stabilised, f2.8 – f/3.7, SCHNEIDER-KREUZNACH VARIOGON lens that delivers exquisite detail and sharpness. Its 7.1 megapixel sensor is paired with legendary KODAK Color Science image processing for spectacular, highly accurate colour - shot after shot.

Optical image stabilisation provides a two-stop advantage over non-image stabilised systems for better capturing subjects in low light for both stills and video. It also minimises handheld camera shake at longer focal lengths, which is ideal while photographing sporting events and during everyday picture taking when carrying a stabilising device is impractical.

The P712 camera will be available in the UK from June 2006, with a suggested retail price of £349.99.

Sharing Made Simple

The EASYSHARE P712 camera’s large 2.5-inch, high-resolution LCD and electronic viewfinder simplify framing, reviewing and sharing pictures. Photographers can select pictures for e-mailing or printing with a touch of the exclusive Share button, and even mark them as favourites for automatic uploading to the KODAK EASYSHARE Gallery in conjunction with included KODAK EASYSHARE Software version 6.

TV-quality, 30 frames-per-second VGA video with sound (MPEG4) is always available on the P712 camera with the turn of a dial. Convenient on-camera video editing includes functions such as split, cut, merge and trim, plus the ability to create single-frame or multi-frame “storyboard” still pictures.

As with all EASYSHARE cameras, the P712 model is compatible with KODAK EASYSHARE snapshot printers and camera docks, the IMAGELINK print system, and PICTBRIDGE technology for direct photo output without a computer.

Advanced Features for Precise Control

The hot shoe flash connector and optional KODAK P20 zoom flash (with a suggested retail price of £99.99) provides enhanced, more flexible lighting control, while the included rechargeable lithium-ion battery delivers long-lasting power for more picture taking opportunities.

Additional features include PASM, custom and extensive preset scene modes; multiple burst modes for action shooting; three-shot in-camera panorama stitching; a live histogram; 25 selectable AF points; custom white balance with selectable compensation; highlight/shadow clipping displays; and RAW/TIFF/JPEG support.

Kodak EasyShare P712 specifications


• 1/2.5 " Type CCD
• 7.4 million pixels total
• 7.1 million effective pixels

Image sizes • 3072 x 2304
• 3072 x 2048 (3:2)
• 2592 x 1944
• 2048 x 1536
• 1280 x 960
Movie clips • 640 x 480 @ 30fps
• 320 x 240 @ 30fps
• QuickTime video, motion JPEG
File formats • JPEG (Exif v 2.21)
Lens • 36 - 432mm equiv
• Schneider-Kreuznach Variogon lens
• 12x optical zoom
Image stabilization Yes
Conversion lenses Optional
Digital zoom 5x advanced
Focus Hybrid AF system using TTL contrast detection method and external passive sensor
Focus modes • Normal AF
• Macro AF
• Infinity AF
• Manual focus
• Multi-zone
• Center zone
• Selectable zone (25 zones selectable)
AF assist lamp Yes
Focus distance • Normal: 50cm - infinity (wide) 1.9m - infinity (tele)
• Macro: 10-60cm (wide) 90cm - 2m (tele)
Metering • Multi-pattern
• Center-weighted
• Center spot
• Selectable zone (25 zones)
ISO sensitivity • Auto
• ISO 64/80/100/125/160/200/250/320/400/800
Exposure compensation • +/- 2.0 EV
• 1/3 EV steps
Exposure bracketing • +/- 2.0 EV
• 1/3, 2/3, 1.0 EV steps, 3 or 5 images
Shuttter speed 16 - 1/1000 sec in 1/3 step increments
Aperture F2.8 - 3.7
Modes • Auto
• SCN (scene mode)
• P (program mode)
• A (aperture priority mode)
• S (shutter priority mode)
• M (manual mode)
• C (custom mode)
• video
Scene modes Pportrait, self-portrait, sport, party, landscape, night portrait, night
landscape, snow, beach, text/document, flower, sunset,
candlelight, backlight, manner/museum, fireworks, panorama
White balance Auto, daylight, cloudy, open shade, sunset, tungsten, fluorescent,
click WB, custom
White balance fine tune Blue/red bias and magenta/green bias, ±7 stops
Self timer 2 / 10 secs, 2 shot option
Continuous shooting • First burst (approx. 1.6 fps up to 14 frames at standard JPEG)
• Last burst (approx. 1.6 fps last 5 frames at standard JPEG),
Image parameters • High colour, natural colour, low colour, sepia, black and white
• Contrast (3 levels)
• Sharpness (3 levels)
Flash • Guide no. 11 (ISO 100)
• Range: wide – 0.9-4.7 m (2.9'-15.4'), tele – 2.0-3.6 m (6.6'-11.8')
• Modes: auto, fill, red-eye, slow sync (front, front-red-eye, rear), off
• Compensation: ±1.0 EV with 1/3 EV steps
Viewfinder • Electronic
• 237 K pixels with diopter adjustment
LCD monitor 6.35 cm (2.5") indoor/outdoor colour TFT display with
adjustable brightness setting
Connectivity • A/V output (NTSC or PAL, user-selectable)
• Exclusive Kodak EasyShare camera dock/printer dock interface
• USB 2.0
Print compliance PictBridge, ImageLink
Storage • SD/MMC card (none supplied)
• 32MB internal memory
Power • Optional Kodak EasyShare docks
• Kodak lithium-ion rechargeable digital camera battery
• Charger included
• Optional 5VAC adapter
Weight (no batt) 403g
Dimensions 108 x 84.2 x 72 mm (4.3" x 3.3" x 2.8")