Following on from Olympus USA's move at the end of January Olympus UK has announced a £200 trade-in promotion on their digital SLR E-System. You can take any SLR camera, film or digital for a £200 rebate against the E-1 digital SLR body and 14-54 mm lens bundle. You can also choose if you wish not to take the £200 cash back but instead opt for an FL-50 flash, 50 mm macro lens, P-440 printer or 2 GB 40X Lexar Pro card. This offer is available at certified Olympus E-System dealers until April 30th 2004.

Click here for the Olympus UK offer page

Press Release:

An opportunity not to be missed!

Trade in your current camera for Olympus E-System accessories

Between the 15 March and 30 April 2004, customers who purchase the Olympus E-1 Kit (which includes E-1 body and ZUIKO Digital 14-54mm f2.8-3.5 lens) are invited to trade in any make or model of SLR equipment or digital camera (in full working order)*. They may then choose between one of four high spec accessories or £200 cash back. In addition, these customers will receive a free one year membership to the Olympus E-Club.

The accessories to choose from are:

  • FL-50 external flash system
  • ZUIKO Digital ED 50mm f2.0 macro lens
  • CAMEDIA P-440 photo printer
  • 2GB 40X Lexar Pro series CompactFlash card

Sara Cubitt, Head of Marketing Communications of Olympus UK comments, “This opportunity emphasises our commitment to professional photographers by encouraging them to explore the creative potential of the E-System”.

The Olympus E-System has been designed to meet the demands of professional photographers and currently offers the most innovative digital SLR system on the market. The system boasts excellent image quality and flexibility, plus lenses which are much smaller and lighter than those created for analogue systems.

Further information can be found on the Olympus E-System website: from Monday 15th March.

* NB The offer does not include 35mm compact cameras or single use cameras.