Pre-PMA 2010: Samsung has released the AQ100 waterproof ultracompact (known as WP10 outside the US). It has been designed to operate underwater to a depth of 3 meters and features a dedicated Aqua mode, that optimizes camera settings for underwater photography. The 12MP camera comes with a 2.7" LCD, 5x (36-180mm equiv) internal zoom lens and 720p HD video recording.

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Press Release:


 Waterproof WP10 Offers High-End Features in ProtectiveShell 

LONDON, UK - February 20, 2010 - Samsung Digital Imaging Co., Ltd, a market leader and award-winning innovator in digital imaging, today added a new 12 mega-pixel camera to its extensive digital camera lineup for 2010 - the waterproof WP10. Thanks to its elements‑focused design, the WP10 grants peace of mind and allows users to focus on taking the perfect shot, rather than worrying about damage to the camera from water. 

“Memories can happen at any given moment and in any environment,” said Steve Mitchell, General Marketing Manager, Samsung Digital Imaging. “Further diversifying and expanding the range of digital imaging solutions available from Samsung, consumers can rely on this durable compact to perform in the most challenging of environments as it’s built to last and feature packed for the highest-quality results.”

Waterproof excellence
Offering extraordinary capabilities, the slim (0.78” thick) WP10 was developed for use in up to 10 feet of water and thanks to the camera’s exceptional low-light performance, it’s capable of taking bright images at that depth. Whether taking photos of friends and family in the pool or a school of fish while snorkeling in the ocean, users will benefit from the WP10’s dedicated Aqua mode, which will optimize camera settings for the best possible underwater photos.

A powerful camera on land or in water, the WP10 boasts an ample, 5x optical inner-zoom lens complete with Digital Image Stabilisation to help reduce blurry images. The WP10 also features a bright, 2.7‑inch TFT-LCD screen for framing and reviewing images.

In addition to taking beautiful still images, consumers can also record impressive 720p HD video above or below the water. The WP10 offers image stabilisation while recording video and for complete simplicity, it has Smart Auto (Still & Movie) scene recognition technology which fine tunes both video and picture settings for the best possible results. Samsung’s advanced Smart Auto allows you to professional-looking photos so you never have to worry about them being washed out, too dark or out of focus. Smart Auto analyses key elements of your composition such as colour, brightness, motion and subject and then automatically adjusts to take the perfect shot.  All the user has to do is point and shoot.

Samsung WP10 specifications

Price £179.99
Sensor • 12 million pixels
Movie mode • 720p full HD @ 30 fps
• H.264 format
Lens • 36-180mm equiv.
• 5x Optical Zoom Lens
Image Stabilization Yes, Lens
Display • 2.7” TFT LCD
• 230000 dots

• Water-proof up to 10 feet
• 5x optical inner-zoom
• 720p HD video recording
• Smart Filter (Lens & Color Effect)
• Smart Auto (Still & Movie)
• Smart Album
• Perfect Portrait System: Beauty Shot / Face Detection / Self Portrait / Smile Shot / Blink Detection/Red-eye Fix
• Photo Style Selector

Weight (no batt) TBC
Dimensions 94 x 61 x 18mm (3.7” x  2.4” x 0.7”)