Ofoto, lightened the mood of the press releases which flowed our way today by announcing a new competition for the best smile in a photo printed through their service, all you have to do is check the "contest opt-in box" when you purchase a 5 x 7" print.. Second prize is a Canon S100 ELPH.

Press release:


Online Photo Service Offers $10,000 Grand Prize for "Best Smile" in "$10,000 Reasons to Smile" Photo Contest

Emeryville, Calif. - March 1, 2001 - Ofoto, Inc. (www.ofoto.com), the online photography service, today kicks off its first large-scale photo contest, "$10,000 Reasons to Smile," offering a grand prize of $10,000 to the Ofoto member who submits the picture with the 'best smile'. Noted San Francisco-based photographer Jock McDonald will judge the entries, considering both the smiles in the photos and the photo's ability to make him smile. To enter, one must be an Ofoto member (membership is free) and purchase a 5 x 7" enlargement, for 99 cents, of each entry submitted. Entering the contest is as easy as using Ofoto - members do not mail in photos, but merely check the contest opt-in box when purchasing their 5 x 7" print. Second prize is a Canon PowerShot S100 Elph, valued at $499; third prize is a silver 5 x 7" frame, valued at $65; and all winning photos will be featured on the Ofoto Web site. The contest begins March 1 and ends March 28, 2001, with winners announced on April 25; more information on the contest can be found at www.ofoto.com/smile.

The contest is open only to members of Ofoto in the United States and Canada (excluding Puerto Rico and Quebec); membership requires signing up with Ofoto. Besides highlighting the fun of online photography, the contest also aims to educate members on the convenience and quality of Ofoto. In addition to prints and enlargements, Ofoto also offers ways for photographers to be more creative with their photos by adding elegant borders, using one-click tools to make photos sepia-tone or black-and-white, or cropping tools to adjust photo framing. Ofoto has recently made wallet-size prints and custom-printed cards available to its customers, along with its extensive collection of frames.

"'$10,000 Reasons to Smile' is a great way for people to learn all about the benefits of our online photo service and enjoy the quality of enlarged prints," said Denise Slattery, chief marketing officer, Ofoto, Inc. "We've recently added several terrific new features, like wallet prints and borders, that people love to use with their photos." The contest will be judged by Jock McDonald. A Canadian native, McDonald is a self-taught photographer whose work has achieved international critical acclaim for its distinctive use of wit, humor, exaggeration and pathos. McDonald's celebrity portraiture, shot in both black-and-white and color, have been widely published and exhibited in galleries and museums around the world.