Sony has announced pricing and availability information for its Alpha 7S 12MP mirrorless camera. The Alpha 7S is the first full-frame camera able to read out its entire sensor fast enough to output 4K 30p footage without the need for line skipping or pixel binning.

Unlike the Alpha 7 and Alpha 7R, the latest model is not constrained by the AVCHD standard for video, and also offers the XAVC S system, with bitrates of up to 50Mbps. The body will be available in July and sell for $2,499.99.  

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