Pre-PMA 2006: Olympus has announced today the FE-150 and FE-115; 5 megapixel cameras that won't break the bank. The FE-150 has a 3x optical zoom, 2.5-inch LCD and movie recording capability all wrapped up in a slim metal casing. The FE-115 has a 2.8x zoom and features a 'one button, one function' design.

Press Release:

The Olympus FE-150, an easy way to take great photos

5 million pixel photography for beginners and hobbyists

London, 26 January 2006 – Anyone opting for the new Olympus FE-150 will find themselves snapping away like a pro within minutes of opening the box. The new 3x zoom, 5 million pixel camera has been designed very much with trouble-free photography in mind, but not at the expense of picture quality.

The camera’s lightweight, slim metal body exudes style and is compact enough to be slipped into a bag or pocket ready for use at a moments notice. At 6.4cm, the large LCD makes taking photos and viewing the results dead easy. Most of all, beginners will really appreciate the camera controls that are virtually self explanatory. The attractively-priced FE-150 is the perfect solution for all beginners and hobby photographers alike and, from April, will be available from all good camera shops for around £160.

Having 5.0 million pixel resolution and a choice of Scene modes the FE-150 delivers extraordinarily detailed pictures in pretty much any given situation. Its precision 3x optical zoom lens give the photographer the freedom to decide exactly how much of the subject to focus on, as it extends from 32mm wide angle through to 96mm telephoto (equivalent 35mm camera focal lengths), making it great for landscapes, interiors and portraits. An additional 4x digital zoom boosts magnification power even further, great for sports. And the big 6.4cm LCD screen with 230,000 pixels means there’s plenty of scope for admiring the results as well.

Even complete beginners will be amazed (and relieved!) by straightforward camera controls. Most functions are accessible via a single button and the menus, easily viewed on the large LCD, employ easy-to-understand symbols which are supported by brief explanations of each function so that shooting in just about any situation becomes child’s play. Five different Scene modes including Portrait, Landscape and Night Scene are on hand, each preset with the optimal camera settings for each situation. Just select the appropriate scene mode and perfect results are delivered – automatically.

On top of the Scene modes, a Super Macro mode enables extreme close-up photography from as little as just 6cm away, and Movie recording with sound captures action at 30 frames per second, in QVGA quality, right up to the limit of memory available. The FE-150 has 9MB of internal memory which can be simply and inexpensively upgraded by purchasing xD-Picture Cards (currently available to a maximum of 1GB capacity). The latest generation of Olympus High-Speed xD-Picture Cards now offer data transfer rates 2-3 times faster than previous cards and also enable various art and 3D functions be applied to recorded images when used in conjunction with Olympus Master 1.4 image-editing software, which is included free with each camera.

Finally, to help ensure that the FE-150 never runs out of juice just at that crucial moment, the camera is powered by a new, longer-lasting LI-42B rechargeable battery. Hobbyists and newcomers to digital photography will have hours of fun with the FE-150, which will be available from camera shops from April, selling for around £160.

The Olympus FE-150 – main features:

  • 5.0 million pixels
  • 24.5mm slim stylish metal body
  • 32-96mm, (35mm camera equivalent), 1:2.8-4.8
  • 4x digital zoom
  • 6.4cm/2.5” LCD (230,000 pixels)
  • 5 scene modes (incl. Portrait, Landscape, Night Scene)
  • Movie recording with sound up to card capacity
  • Super Macro mode (from as close as 6cm)
  • 12MB internal memory plus xD-Picture Card slot
  • Supplied with Olympus Master Software and new LI-42 battery
  • Multi-language menu (6 languages) plus possibility to download further languages from the internet

The Olympus FE-115, an easy introduction to digital photography

London, 26 January 2006 – The Olympus FE-115 is not only easy to use, it delivers great quality 5 million pixel photos at a very affordable price.

With a 2.8x optical zoom lens and a 1.5 inch LCD screen even photo novices will have a great time using the FE-115. They’ll be able to find their way around the camera’s various functions in no time, as the controls are conveniently positioned and most buttons have just a single dedicated function.

In addition, the ergonomically-designed, lightweight silver body coupled with 28MB of internal memory and xD-Picture Card compatibility make the FE-115 great for long-lasting photo fun. It will be available from February 2006 priced at around £120.

Great quality, digital photography is child’s play with the Olympus FE-115. Due to a “one button, one function” design principle all essential functions such as shooting, playback and viewing on the LCD, as well as erasing, are easily activated via a single button. With a 5.0 million pixel CCD, the FE-115 produces clear and detailed images even if printed to larger sizes. Framing subjects is a doddle – a 2.8x zoom lens coupled with a clear 1.5 inch LCD screen makes chopping the top of peoples’ heads off a thing of the past and when the optical zoom is used with the 4x digital zoom, the camera can even achieve an overall magnification of more than 11x.

Anyone who fancies themselves as the next Spielberg will have no end of fun with the FE-115, as the camera includes a video function and the length of the recording is only limited by the amount of memory available. The camera comes with an internal 28MB memory, but this can be supplemented with compact removable xD-Picture Cards so filming can continue till the cows come home. And should they prefer to go down the natural history route they’ll find that the FE-115 also makes easy work of extreme close up photographs, as in Super Macro mode still images may be captured from as little as 2cm away. Five special scene modes covering popular shooting situations, such as Landscape, Self Portrait and Night Scene remove any worry of having to fiddle around with shutter-speeds and apertures, and should users need guidance on which scene mode to pick they can turn to the help function in the menu for direct on-screen assistance.

The hassle free nature of photography using the FE-115 even extends to printing pictures, as the camera can be connected directly to PictBridge compatible printers – such as the Olympus P-11, which prints in just 33 seconds – so there’s no battling with a computer and no need to take the camera or memory card down the shops. The FE-115 is a great option for anyone after 5 million pixel image quality and zoom flexibility without breaking the bank. It will be available through all photography retailers from February 2006 priced at around £120.

The Olympus FE-115 – main features:

  • 5.0 million pixels
  • 2.8x optical zoom (equiv. 38-106mm on 35mm cameras) 1:3.0-5.0, plus 4x digital zoom
  • 3.8cm/1.5” LCD
  • One button per function concept, reset button
  • User-friendly interface with useful descriptions of scene modes
  • Five scene modes (Landscape, Night Scene, Self-Portrait)
  • Super Macro, from as close as 2 cm
  • Movie function (recording time limited only by the size of the available memory)
  • PictBridge support
  • 28MB internal memory plus xD-Picture Card slot
  • Accepts standard (rechargeable) AA batteries