Kodak has today announced that it has dropped the price of the Professional DCS 720x from $6,995 to $4,995. The 720x is based on the Nikon F5 body and features Kodak's unique Cyan, Magenta and Yellow CFA CCD. This provides the camera with a wide sensitivity range of ISO 400 to ISO 6400. "The DCS 720x digital camera is the ideal camera if you're shooting in low-light or action situations - such as military and law enforcement applications, or sports and news events - and now it's available at a very affordable price." To me the DCS's are now looking old, tired and outdated.
Kodak Professional Reduces List Price of DCS 720x Digital Camera Puts Highest ISO Settings, 'Action' Performance Within Reach of More Photographers
ROCHESTER, N.Y., June 18 - Continuing with its aggressive, customer-focused
marketing strategy, Kodak Professional today announced a dramatic reduction
in the suggested U.S. list price of its Kodak Professional DCS 720x Digital
Camera - from $6,995 to $4,995. The price change on this popular model,
designed for action photography and the most challenging light situations,
is effective immediately.
"The DCS 720x digital camera is the ideal camera if you're shooting in low-light or action situations - such as military and law enforcement applications, or sports and news events - and now it's available at a very affordable price," said Phil Amato, U.S. Marketing Manager, Digital Capture, Kodak Professional. "The climate in the marketplace and our more competitive stance dictate this aggressive pricing move. We see it as a great opportunity to bring this high-quality, feature-rich action camera within reach of a greater number of professional photographers."
The DCS 720x digital camera combines the highest ISO settings available in Kodak Professional's DCS family - 400 to 6400 (calibrated to 4000) - with two-stop push for exposures at up to 25600, to enhance and simplify even the most critical, high-pressure forms of in-the-field photography. Based on the rugged Nikon F5 camera body, the DCS 720x camera features a rapid burst rate of 4.3 fps and a burst depth of 25 images.
Ongoing software and firmware upgrades - downloadable and free of charge from the Kodak Professional web site - keep the DCS 720x camera "on the leading edge" and decked out with the latest imaging features and functions. Just last month, a firmware upgrade was posted that enables new and "in the field" DCS 720x cameras for Kodak Professional's new Extended Range Imaging (ERI) image file format. This groundbreaking technology provides professional photographers the ease of use of JPEG files with the image quality and color/exposure control of raw camera files ("digital negatives").
The camera also takes advantage of the latest version of Kodak Professional PhotoDesk image management software, and the innovative Kodak Professional DCS Custom Looks Software, which mimics the looks of various films and filters to meet a variety of artistic needs and simplifies workflow.
The DCS 720x camera features Kodak's highly regarded Indium Tin Oxide (ITO) CCD, which delivers 2-megapixel resolution, and a range of capabilities that make it highly responsive in the field. Photographers can customize their camera with an IR blocking filter, removable anti-aliasing filter, IPTC captioning, white balance uploading and a choice of storage options.
The Kodak Professional DCS 720x Digital Camera is available from all authorized dealers of Kodak Professional digital imaging equipment. #
|Rocks at Dawn by phucthang|
from The Rock
|Sarlat, France by poppyjk|
from Your City - Dinertime!
|Double Eagle by herbymel|
|Great White Egret vs Lizard by jose garcia|
from Strong - Weak
Announced in February, two highly anticipated lenses from Sigma are finally on their way to consumers this month.
These macro photos of clouds of paint billowing through clear water might look like high-quality CGI, but they're real photographs. And photographer Alberto Seveso told us how they were made.
Facebook is testing a feature that prevents people from saving, sharing, or even taking a screenshot of your profile picture.
We've reshot the Sony a9 in our studio. The short story: it's sharper! The long story... well you can read it all here.
The collection will be officially launched during the Europeana Transcribathon Campus Berlin 2017 crowdsourcing event which will be held on 22 and 23 June at the Berlin State Library.
Light gives us some insight into the preparations for the launch of the pre-order shipments of its much anticipated L16 multi-lens camera.
OnePlus co-founder Carl Pei has confirmed in a tweet that the second lens on the back of the OnePlus 5 uses a 1.6x optical zoom and that digital zoom is used to reach the claimed 2x zoom factor.
Fujifilm recently unveiled the second in its series of affordable cine lenses, the MK50-135mm T2.9. We got our hands on it for a couple days and took it for a spin.
Leica's first attempt at an M-series digital rangefinder was rough around the edges, but set a pattern for all of the cameras that came after it. In this week's Throwback Thursday article, Barney remembers the M8.
No stranger to extreme situations, legendary climber and filmmaker Jimmy Chin talks to Outside Magazine about his career, and the challenge of filming Alex Honnold's rope-free solo climb of El Capitain.
A company backed by Android co-founder Andy Rubin is attempting to make video conferencing less terrible.
Rangefinder magazine asked five professional portrait and wedding photographers about posting on Instagram; no surprise, they got five different answers.
This captivating stop motion film was created by stripping away one layer of wood at a time. It's hard to look away.
It will enable users to simulate the presence of the sun, moon and Milky Way and see how they interact with an area's topography.
Since its introduction in November last year Instagram's live streaming feature has been used by millions, but videos could not be archived for watching at a later stage. A new update has now added the capability.
CopyTrack's study also found that the second most-stolen image is a woman wearing painted jeans. That's apparently a thing.
Forget expensive lenses with fancy coatings and special lens elements – photographer Robin de Puy took these portraits using just a water drop for a lens.
Adobe reports a record quarterly revenue of $1.77 billion for the second quarter fiscal year 2017 ended June 2, 2017.
Zeiss says its new lens is particularly suited for portrait photography but also a good all-rounder and can be used in video applications.
We present to you the top photos from the Kennel Club's 2017 Dog Photographer of the Year photo contest – take a look at 10 of the award-winning puppers.
In case you were looking for any more inspiration to go fly one.
Following a couple of successful Kickstarter campaigns, Videre 35mm's creator has re-tooled the camera with sturdier components and a simpler user assembly process.
The two hour long video covers everything an aspiring drone pilot needs to know.
This is what happens when a Canon 17-85mm F4-5.6 lens meets 60,000 PSI of water pressure. Spoiler Alert: the water jet always wins.
Andrew Harnik discusses the challenges – and rewarding moments – of a career making images for the Associated Press in his native DC.
The VMic Pro, VMic Recorder and VMic microphones are targeted at DSLR users who want to record high-quality audio.
While our full OnePlus 5 review is underway, we've put together a sample gallery with images that were taken with both the wide-angle and tele lens in a variety of lighting situations.
The OnePlus 5 main camera comes with a 1/2.8" 16MP Sony IMX 398 sensor and a fast F1.7 aperture. It is supported by a 2x tele-module featuring a 20MP 1/2.8" Sony IMX 350 sensor and F2.6 aperture.
In this video, Vincent Laforet explains why the RED 8K Weapon camera has mostly replaced his still cameras, and it's not all about resolution.
Dupe, Dupe Negative is not a pop song, and Newton's Rings are not NASA's next destination. If you've ever wondered what all that film terminology means, Kodak has you covered.