Writer and photographer C.C. Chapman is a savvy businessman and creative thinker. He is the author of the bestsellers Content Rules and Amazing Things Will Happen, and his work has appeared on the pages of Rolling Stone and The Wall Street Journal. But when you meet C.C. you quickly realize that his real passion is helping other people use their creative abilities to drive positive change in the world. In this presentation from PIX 2015, C.C. shares his thoughts on how to use photography to influence social change, even if it's only in your own backyard.