Sigma announces 50mm F1.4 DG HSM Art pricing and availability
Sigma has released pricing and availability information of its new 50mm F1.4 DG HSM Art lens. First announced in January at CES in Las Vegas, the 50mm F1.4 DG HSM Art is a completely new lens, rather than a revision of Sigma's existing 50mm F1.4 EX DG HSM. The lens employs the company's Hyper Sonic Motor (HSM) system and has 13 elements in eight groups. It will be available for Sigma, Sony, Nikon, and Canon mounts in late April for $949. The UK RRP will be £849.99.
Sigma Corporation of America Announces Pricing and Availability of 50mm F1.4 DG HSM Art lens
New, prime Art lens on US shelves for $949 in late April
RONKONKOMA– April 11, 2014 – Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, is pleased to announce that the newest addition to its Global Vision Art camera lens lineup, the 50mm F1.4 DG HSM Art, will be available late April for the street price of $949.
The much anticipated 50mm F1.4 DG HSM Art is a pro-level performer for full-frame DSLRs and is ideal for many types of videography and photography, including portraits, landscapes, studio work and still-life. It has been redesigned and re-engineered with SLD glass and has been optimized for rich peripheral brightness, with improved large aperture performance by positioning wide elements into the front groups.
Other updates to this new lens include an optimized autofocus algorithm for smoother focusing and a floating focusing system to reduce lens movement while focusing. Under the Global Vision line, it features a new matte finish, an updated AF algorithm and every lens undergoes Sigma’s proprietary modulation transfer function (MTF) “A1” testing before being shipped. It has 13 elements in eight groups, compared to the previous eight elements in six groups, and it also has improved close focusing at 15.7 inches and a maximum magnification ratio of 1:5.6.
“Our Art lenses, such as the 35mm F1.4, 24-105mm F4 and 18-35mm F1.8 have been incredibly well received to date, and we couldn’t be more thrilled with the excitement around the news of this upgraded 50mm F1.4,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “Clearly, the industry is hungry for reasonably priced, powerful, high-quality, multi-purpose lenses – and they’ve seen the image quality that’s being produced by our new Global Vision lenses. There are no sacrifices with these products, and the new 50mm F1.4 is sure to be another star in our lineup.”
The 50mm F1.4 was first announced at the Consumer Electronics Show this year. It incorporates Sigma’s Hyper Sonic Motor (HSM) system to produce quiet, high-speed auto focus. In addition, it includes Super Multi-Layer Coating to reduce flare and ghosting, and to ensure the highest-quality images. The 50mm F1.4 DG HSM lens is also compatible with Sigma’s USB dock and the company’s Mount Conversion Service.
The Sigma 50mm F1.4 DG will be available in Sigma, Sony (D), Nikon (D), and Canon mounts.
For information about Sigma Corporation of America, visit www.sigmaphoto.com.
|Lens type||Prime lens|
|Max Format size||35mm FF|
|Focal length||50 mm|
|Lens mount||Canon EF, Nikon F (FX), Sigma SA Bayonet, Sony/Minolta Alpha|
|Number of diaphragm blades||9|
|Aperture notes||Rounded diaphragm|
|Special elements / coatings||SLD glass elements, aspheric elements|
|Minimum focus||0.40 m (15.75″)|
|Motor type||Ring-type ultrasonic|
|Full time manual||Yes|
|Focus notes||Floating focus system|
|Weight||815 g (1.80 lb)|
|Diameter||85 mm (3.35″)|
|Length||100 mm (3.94″)|
|Filter thread||77.0 mm|
|Big Steaming Pile by WhistlerOne|
from Product Shoot: Coffee
|AU4_6418_BB-35 by DaveInHouston|
Adobe's experimental Project 'Deep Fill' is an incredibly powerful and impressive, AI-powered version of Content Aware Fill. Watch the demo to see this amazing tool in action.
LEE has released a new series of Reverse ND filters that are most opaque in the middle and become progressively clearer towards the top. This makes them ideal for capturing scenes where the sun is close to the horizon.
A former New York Times photographer is suing both the newspaper and its photography director Michele McNally for over $500,000 for age discrimination and unfair classification as a freelancer for nearly a decade.
"CPS Platinum members will now enjoy next-day service, with equipment serviced and shipped the business day after an estimate is approved. For repairs that will take longer, Canon will offer next-day loaner equipment."
Irix is introducing a new filter system called the Irix Edge 100. The ultra-light, ultra-thin system is build specifically for wide angle lenses like Irix's own 15mm F2.4.
After conducting a series of safety tests, the FAA is recommending that all airlines ban cameras and other electronics with Lithium Ion batteries from checked baggage. The agency believe the risk of a catastrophic fire and explosion is too great.
The Pixentu jackets keep you and your gear warm and dry, offering useful features like lens and tripod pockets, in addition to some quirky ones like an extended hood to protect your camera from the rain.
Adobe gave the audience at MAX a sneak peek at some exciting new technology its developing. It's called Adobe Cloak: a highly capable Content Aware Fill-like feature for video editors.
Earlier today, Flickr moved its photo book printing service over to a third party services, and stopped offering any wall art options entirely.
The patent details a flipping rear LCD screen so large, Canon has had to hide the rear dial and several buttons underneath.
We've added a selection of extra images to our Nikon D850 gallery. As part of the process of rounding off the review we made sure a number of us had shot the camera in a variety of situations, we've added those shots to the gallery to give a broad cross section of how the camera performs.
Wiral LITE is an affordable, easy-to-use cable cam system that can do things a portable slider simply can't do, and go places no slider would dare go.
Not happy with the recent demise of Lightroom as a stand-alone, subscription free service? Macphun's got your back... or they will in 2018.
Once connected to a PC, Mac, tablet or smartphone, Pholio automatically searches through the device storage and backs up all images and videos—complete with auto-tagging and intelligent search capabilities.
The 360 Round uses eight horizontally positioned camera pairs and one upward-pointing single lens to capture and livestream panoramic 4K 3D content.
Introduced just three years ago, the Samsung NX1 was both a technological tour-de-force and a great camera to use, earning one of the highest scores we've ever awarded and winning our 2015 Innovation Award. But its short-lived run in the photo world leaves us wondering what could have been.
The Fujifilm X-E3 is styled like a classic rangefinder, but features a built-in touchscreen, AF joystick, and electronic viewfinder – truly an old school meets new type of camera. Lay some eyes on our sample gallery to see how it performs in the real world.
Like it or not, Adobe is embracing a cloud-centric, AI-rich future with the introduction of Lightroom CC. And that's a great thing, though you may not see it now, argues Rishi Sanyal.
The announcement of a more cloud-integrated Lightroom product sees the death of the company's standalone version. This need to make payments in perpetuity (whether you choose Lightroom Classic or CC), chips away at the idea that your Lightroom library is a long-term solution, argues Richard Butler.
The XPro-C 2.4GHz wireless flash trigger that Godox released for Canon users last month now has a Nikon equivalent—the aptly named XPro-N. Sony, Fujifilm and MFT versions are in the works.
In the aftermath of hurricanes Harvey, Irma and Maria, camera and lens maker Sigma is extending its standard product warranty to cover damage caused by these three natural disasters.
The F4 Plus can can capture 360° stills, videos and broadcast livestream footage at 8K resolution... that's 7680 x 3840 pixels!
Lightroom is hogging the spotlight at Adobe MAX, but Photoshop CC got some substantial improvements as well. Find out what's new in the latest version of Photoshop CC.
The aptly-named 'Nude' app automatically detects NSFW images on your iPhone, moves them to a protected vault and deletes the original files in the camera roll and on iCloud.
The Zeiss Milvus family of manual-focus full-frame lenses just gained a new member. Meet the Zeiss Milvus 24mm F1.4: a fast, rugged new lens designed primarily for landscape and architecture photography.
Lightroom has built a brand new Lightroom CC from the ground up to be faster, easier to use, and cloud-based. The application formerly known as Lightroom CC will continue to exist, and will go by "Lightroom Classic CC."
Google Research did a deep dive on the Pixel 2 smartphone's background-blurring portrait mode that uses neural networking and dual-pixel technology instead of a dual-camera setup.
With the arrival of the PowerShot G1 X III, there are now seven Canon cameras built around the 24MP Dual Pixel sensor and Digic 7 processor. We take a look at the differences and what might prompt you to choose one over the others.
Meet the HP ZBook x2. The so-called 'world's most powerful and first detachable PC workstation,' it was built with creative professionals in mind, and is being debuted at Adobe MAX.
PDN sat down with Ahmed Fakhr, director of photography at RollingStone.com, to talk about how the famed publication is adapting to the changing photo and video needs of the modern era and how he 'evaluates the skills of potential contributors.'