Panasonic USA has issued a statement in response to concerns on the DPReview.com forum about Lumix DMC-G7 serial numbers rubbing off. The statement aims to reassure customers, pointing out that the problem does not indicate that the cameras are not genuine and confirming that camera warranties are still valid, so long as you retain proof of purchase and the label from the camera box that states the serial number.

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A website has been established for users to register their cameras if this has occurred.


Panasonic statement:

Panasonic has just become aware that some customers who recently purchased DMC-G7s are experiencing rubbed-off printing of the camera’s serial number tag and we apologize for any concern this may have caused. Any reference that these are “knockoff” cameras is not factual. We have already informed our factory in Japan who is investigating these reports. Be assured that this will not have any negative impact on the camera’s warranty. Your warranty is validated by the proof of purchase from an official retailer and the serial number clearly appears on the carton’s UPC label. All customers should retain these two documents in addition to registering your camera on the Panasonic web site in the unlikely event that you require service. https://secure2.prodregister.com/pnaportal/index.aspx