Fujifilm adds to its F-series line with the new all-black F480, a wide-angle zoom (28 - 112 mm equiv.) eight megapixel digital camera with a 2.7" LCD monitor, an easy-access mode / scene dial and internal memory as well as support for xD or SD card storage. One noteworthy item on this camera must be the direct access to 'Baby mode' from the mode dial which hints at the target market for this camera.

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Press Release:


New F480 Model Combines 8-MP, 4x Optical Zoom and 2.7" LCD

Valhalla, N.Y., July 26, 2007FUJIFILM U.S.A. Inc. today announced the launch of the eight-MegaPixel FinePix F480, the latest model in Fujifilm's F-Series digital camera lineup and successor to the F470.

No bigger than a deck of playing cards, the F480 is aimed at entry level photographers looking for function and form.  It carries an 8.2 MegaPixel CCD sensor along with a digital signal processor for noise reduction.  This CCD and processor combination ensures that pictures taken with the FinePix F480 are colorful, clear and crisp.  A 4.0x wide angle optical zoom lens from world-renowned lens manufacturer, Fujinon, captures large groups or distant subjects with ease thanks to a 28 mm-112mm equivalent on a 35 mm camera.

The FinePix F480 also features Picture Stabilization mode to reduce blurry images that can be caused by camera shake or subject movement.  Automatically choosing the correct light sensitivity and best-matching shutter speed, the F480 produces the highest quality digital pictures without blur and the noise often associated with low light photographs.

Fujifilm's new F480 model also offers the following attractive features:

  • Large LCD:  2.7-inch LCD display.
  • Mode Dial:  The camera features a conveniently placed mode dial that provides easy access to the most commonly used shooting modes, including:  Auto, Picture Stabilization, Baby and Movie mode, and allows one-touch access to the pre-programmed scene modes.
  • Scene modes:  A wide range of 13 pre-programmed scene modes provides top-quality photos in a range of shooting conditions.
  • Movie Mode:  Capture QVGA quality movie clips at 30 frames per second with sound.  Great for when you're out and you don't have your video camera on-hand. 
  • Internal memory:  When the memory card (sold separately) is filled with images, users have extra internal storage space on each camera to capture additional pictures.

The stylish, all-black F480 also comes with a Li-ion rechargeable battery.

"We wanted to provide consumers with an easy to use, compact camera, that can be dropped into a pocket, making it easier to never miss a great photo opportunity," said David Troy, Senior Product Manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc.

The FinePix F480 will debut in September 2007 with a retail price of $179.95.

Fujifilm Finepix F480 specifications


• 1/2.5" Type CCD
• 8.2 million effective pixels

Image sizes • 3264x2448
• 3264x2176
• 2304x1728
• 1600x1200
• 640x480
Movie clips

320x240 @ 30 fps with monaural sound

File formats • JPEG Exif v2.2
• AVI (Motion JPEG)
Lens • 4x optical zoom
• 28 - 112 mm (35 mm equiv)
• F2.8 - 5.6
Image stabilization No
Conversion lenses No
Digital zoom up to approx. 5.1x
Focus distance
Normal: Approx. 40cm/1.3 ft. to infinity
Wide macro: Approx. 5cm/2.0 in. to 80cm/2.6 ft.
Telephoto macro: Approx. 30cm/1.0 ft. to 80cm/2.6 ft.

TTL 64-zone metering

ISO sensitivity • Auto
• ISO 100
• ISO 200
• ISO 400
• ISO 800
Shuttter speed 4sec. to 1/1500 sec. (depends on exposure)
Aperture F2.7 - 5.4 (wide)
Modes • Auto
• Baby mode
• Picture Stabilization
• Red-eye Reduction
• Digital zoom
• Portrait
• SP(Scene Position)
• Movie
Scene modes • Landscape
• Sport
• Night
• Natural light
• Beach
• Snow
• Fireworks
• Sunset
• Flower
• Party
• Museum
• Text
• Manual
White balance

• Automatic scene recognition
• Fine
• Shade
• Fluorescent light (Daylight)
• Fluorescent light (Warm White)
• Fluorescent light (Cool White)
• Incandescent light

Self timer 2 or 10sec
Flash • Auto
• Red-eye reduction
• Forced On
• Forced Off
• Slow Sync
• Wideangle range: 0.5 - 4.0m (1.6 - 13.1 ft)
• Telephoto range: 0.5 - 2.2m (1.6 - 7.2 ft)
• Macro range: 0.5 - 0.8m (1.6 - 2.6 ft)
Viewfinder No
LCD monitor • 2.7-inch Amorphous silicon TFT
• 230,000 pixels
• Approx 100% coverage
Connectivity • AV out (NTSC / PAL)
• USB 2.0 High-Speed
Print compliance DCF / DPOF
Storage • xD-Picture Card
• SD/SDHC card
• Internal memory (12MB)
Power • NP-40N Li-ion battery (included)
Weight (no batt) 140 g (4.9 oz)
Dimensions 95.6 x 55.4 x 23 mm (3.8 x 2.2 x 0.9 in)