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The Everyday Sling might just be the perfect pack for not carrying too much gear, combining comfort with Peak Design's signature modern style.
I have, in the past, written a blog post making fun of the work of our nice-words-for-hire brethren: the PR agents. In an industry such as photography, where much of what could be classed as news comes directly from a handful of large companies, there is inevitably a symbiotic relationship between PR practitioners and news gatherers – we have no news without them and they have no coverage without us. Maintaining the proper level of editorial integrity demands we remember that, though we are fellow writers, they have chosen to use their powers for evil.
But some days they make it rather easy to maintain the necessary levels of cynicism about their output. So with all apologies to the person tasked with trying to drum-up a little press interest, I give you a press release that arrived in our inboxes today:
ALMOST HALF OF BRITS CAN SMELL A MEMORY IN A PHOTOGRAPH
XXX research reveals Britain’s most memorable scents
24th March 2010: Brits are so in tune with their senses that they can recall the smell associated with a scene or location – just by looking at a photo of it. That’s according to research released by XXX today to celebrate the launch of its new range of XXX compact cameras, which capture memories in more vivid detail than ever before.
The study, which was conducted across 23 countries, revealed that 47% of Brits can remember the scent associated with a photograph, while just under a quarter said they would actively take a picture of something based purely on the way it smells. The results also show that British women are more likely to pay attention to the scent of their surroundings when taking a picture than men, with over a quarter stating they would capture a photograph of something that smells appealing – for example a rose garden.
Commenting on the research, Dr Rachel Herz, a leading world expert in the psychological science of scent and Professor at Brown University, said: “This research shows just how powerful the link between our memories and the sense of smell really is. While a photograph can visually remind us of a particular moment in time, if it is accompanied by scent it will elicit even more emotional and evocative memories – more than any other memory trigger.”
When asked to rate a list of scents that were most likely to trigger a memory, over 53% of Brits named the smell of freshly cut grass as their top ‘Memory Scent’, with the smell of sunscreen and baby talc coming in at second and third.
Britain’s top 5 scents of a memory:
Referring to the results, Dr Herz said: “For many years scientists have conducted research into the link between our senses and our ability to recall memories. My research shows that our sense of smell in particular has a uniquely intimate and direct connection with the area of the brain that controls emotional memory. It’s not surprising that so many people chose freshly cut grass and sunscreen as their top memory scents, as these aromas are strongly associated with childhood - the time when our first scent memories are being formed. For many, any scents associated with childhood – such as the smell of a hot summer’s day in the fairground – have a particularly strong ability to trigger an emotional memory that takes them back to their youth.”
XXX XXX, Product Manager for Consumer Products at XXX, comments: “While a photograph is the ultimate way to capture and document life’s most precious memories, we wanted to try something a little different and see whether there was another factor involved in remembering a certain moment in time. This research into the scents associated with memories shows that not only do Europeans have an amazing ability to remember certain scenes and locations based on scents and smells, the majority also make a conscious effort to maximise the power of these memories for themselves.”
“Our new range of XXX compact cameras can capture memories better than ever before – although they don’t quite capture smell just yet, they certainly evoke it!,” he adds.
Oct 9, 2011
Aug 29, 2014
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When the Fujifilm X-T2 arrived, it was more than just a modest upgrade to the already impressive X-T1. While the new X-T3 hasn't changed the overall design of the camera, this model is way more than an upgrade; rather, it's a quantum leap.
The Movie Maker is a compact, motorized slider designed for phones, action cams and small mirrorless cameras. We think it's a fun little kit and a good value proposition for the cost, provided you can work around a few of its weak points.
Nikon's Z7 is the first camera to use the all-new Z-mount, the company's first new full-frame mount since 1959. We've put together our first impressions based on quality shooting time with a pre-production camera - check out what we've found.
What's the best camera for a parent? The best cameras for shooting kids and family must have fast autofocus, good low-light image quality and great video. In this buying guide we've rounded-up several great cameras for parents, and recommended the best.
What's the best camera for shooting landscapes? High resolution, weather-sealed bodies and wide dynamic range are all important. In this buying guide we've rounded-up several great cameras for shooting landscapes, and recommended the best.
What’s the best camera costing over $2000? The best high-end camera costing more than $2000 should have plenty of resolution, exceptional build quality, good 4K video capture and top-notch autofocus for advanced and professional users. In this buying guide we’ve rounded up all the current interchangeable lens cameras costing over $2000 and recommended the best.
|The Lone Photographer by ed rader|
from My Best Photo of the Week
|_ERN9064 by ernesto juarez|
from Shoot yourself ! (with your camera)
|Neighbourhood Watch by Stevie Boy Blue|
from Zoo trip ~ Cute...
There's no mistaking the Nikon Coolpix P1000 – with a 24-3000mm equivalent zoom, it really is in a class of its own. It's a conspicuous-looking superzoom with one main job: getting you really close to far away subjects. We've put together a gallery showing the kind of results you can expect from it.
A new report from The Verge claims Instagram is currently testing a feature that allows users to re-share posts to their own account feeds.
GoPro has announced its HERO7 camera lineup. The updated action cameras feature new HyperSmooth and TimeWarp modes, as well as improved video and photo specs.
The latest Samsung midrange smartphone offers a super-wide-angle lens in its triple-camera setup.
The Sony 24mm F1.4 is the latest lens to join the company's premium G Master lineup. We've been shooting with one for a couple of days - here's what you need to know.
Apple released iOS 12 a few days ago and some iPhone X users are less than happy with how the new operating system has made their phones look.
Camera bag manufacturer Lowepro has introduced mark II backpacks for its ProTactic AW range with models that are said to feature an improved handling experience as well as a collection of accessories that can be attached to the outside.
Canon has announced its latest superzoom camera, the PowerShot SX70 HS. Compared to the SX60 that came before it, the SX70 has the same lens but offers a higher resolution EVF, 4K video capture and support for Canon's new CR3 Raw format.
Cosina has announced its eighth lens designed specifically for Sony's E-mount system. The Voigtlander 21mm F3.5 lens is due out October 2018.
Sony has taken the wraps off of its new 24mm F1.4 GM full-frame lens, which the company claims is the lightest in its class. Despite its fast aperture, the 24mm F1.4 is remarkably light, weighing just 445 grams (15.7 ounces). The lens will set you back $1400 when it ships next month.
In this episode of DPReview TV we take a look at Sony's brand new 24mm F1.4 GM lens, a desirable focal length for many photographers. How does it perform? Chris and Jordan give us their first impressions.
We've had a little time to shoot with Sony's new wide/fast prime, both close to home and on the water in San Francisco. Check out our initial sample images.
Fujifilm released a firmware upgrade for its X-T3 mirrorless camera that addresses issues with distortion compensation and the mechanical lock on SD cards.
The app's algorithms have been trained using using 200 million cropping data points from real photographers.
Thanks to a software update, the Loupedeck+ editing console can now be used for video editing.
British photographic engineer MTF Services is claiming the world’s first third-party lens adapters for the new Nikon Z system with a collection of four units designed to allow cinema lenses to be mounted on the mirrorless full frame bodies.
Think Tank Photo has updated its line of heavy-duty rain covers and introduced a new, compact version for emergency situations.
The X-T3 is our first opportunity to analyze what's likely to be Fujifilm's next generation image sensor. Take a look at how it performs next to the competition in our studio test scene.
Canon's new normal is seriously sharp wide open. After shooting with it for a few days, we've prepared a gallery of real-world sample images.
Nikon will cease offering Brazil-based customer service and technical support, though the company stresses that it will still offer technical assistance and warranty repairs for valid warranties.
Two years ago, CatLABS of JP announced a plan to save Packfilm from the dead. Now, it's announced it's giving up its efforts to better focus its resources elsewhere.
The GoPro Fusion is designed to make it easy to capture 360-degree video and stills. We took it out recently on a typically hot Seattle summer day to see what it can do.
We've got our hands on a full-production Nikon Z7 camera and have updated our gallery with additional samples.
A new Kickstarter campaign seeks funding for Chroma Chrono, a programmable RGB camera flash that emits multiple colors during long exposures.
Think Tank Photo has launched a new lineup of six dual-access, water-resistant protective lens cases it calls Lens Case Duo.
Canon and Nikon finally entered the full-frame mirrorless market this summer with the brand-new RF and Z mounts. Now that we've had some time with the cameras, we wanted to revisit our earlier predictions and take stock.
The devices' camera specs look pretty much identical to last year's iPhone X but under the hood a number of important improvements have been made.
Blackmagic Design has announced the public beta of its new Blackmagic RAW video codec. The company says the new format combines the benefits of shooting Raw video with the ease of use and smaller file sizes usually associated with non-Raw video files.
Serif, the company behind the Affinity suite, has announced the latest update for its mobile Photoshop competitor Affinity Photo for iPad.
The Atomos Ninja V external video recorder and monitor will be ready to ship at the end of this month. The 5.2in Ninja V is designed to provide a smaller option, while still offering many of the features of the larger 7-inch models.