Canon launches PowerShot SX40 HS 35x CMOS superzoom
Canon has launched the PowerShot SX40 HS - a 12MP CMOS-based superzoom with 35x zoom. The SX40 steps into the place of the SX30 and offers a 24-840mm equivalent zoom range. It can shoot at up to 10.3 frames per second for 8 shots and can capture 1080p24 HD video. An 'Intelligent IS' system attempts to assess the shooting conditions and use the most appropriate stabilization mode, to make the camera's huge lens range usable.
35x ultra-zoom and enhanced low-light performance – Canon introduces the PowerShot SX40 HSLondon, UK, 15th September 2011 – Canon today unveils the latest addition to its range of powerful, ultra-zoom compact cameras. Combining an incredible 35x ultrawide- angle zoom lens, full manual control and Full HD movie capture, the PowerShot SX40 HS is ideal for photographers who want the flexibility and control of a DSLR and the versatility of a huge focal range packed into a compact body. Providing outstanding image quality, the PowerShot SX40 HS is among the first PowerShot models to feature Canon's new DIGIC 5 image processor which boosts the performance of the HS System and offers advanced shooting options as well as supporting Full HD (1080p) movie capture. The amazing zoom range allows any subject to be captured with ease, from high-speed action at the racetrack to distant wildlife on the African plains and abstract close-ups. New Intelligent IS technology also ensures still images are crisp, and video footage is smooth and clear.
Ultra-powerful, ultra-zoomThe PowerShot SX40 HS is incredibly versatile, capturing subjects near and far with amazing precision thanks to one of the most powerful zooms on the market, which draws on the same optical expertise behind Canon's industry-leading professional lenses. The versatile 35x zoom, with Ultrasonic and Voice Coil Motors to ensure fast, silent zooming and focusing, extends from a 24mm ultra-wide-angle to a maximum telephoto range of 840mm, enabling users to capture wide-angle shots of stunning landscapes as well as portraits and distant action. The 4.5-stop optical Image Stabilizer has also been enhanced with new Intelligent IS technology that detects the shooting situation and automatically applies the most appropriate image stabilisation settings from seven possible modes1. For example, Panning IS is enabled when following the action of a racetrack, ensuring the IS system stabilises in only one direction, while Macro IS with Hybrid IS technology is perfect for shooting clear close-ups. Powered IS uses Canon camcorder technology to make it easy to film distant subjects with the long zoom, and Tripod mode switches off the Image Stabilizer when the camera is on a stable surface or attached to a tripod.
Raising the bar for image qualityThe PowerShot SX40 HS is the latest model to feature the HS System, combining a high-sensitivity back-illuminated 12.1 Megapixel CMOS sensor with Canon's new breed of image processor to capture beautiful, low noise images in all conditions. The new DIGIC 5 image processor offers even more advanced noise reduction technology, giving up to 75% less noise2 at all ISO levels and producing more natural, blur-free results without needing to use a tripod or the flash. New Multi-area White Balance can make images look more natural by detecting situations where there are two different light sources and then applying area-specific white balance correction. For example, when shooting a casual portrait with flash inside a room lit with tungsten lighting, the camera will apply tungsten white balance on the background and flash white balance on the face, ensuring both the subject and the background keep their natural colours.
High speed, high dramaThe new DIGIC 5 processor takes the high-speed shooting capabilities of the 12.1MP CMOS sensor to a new level, enabling photographers to capture every moment in stunning detail and quality. Photographers shooting fast-paced action can choose between shooting full resolution photos continuously to card capacity at 2.4 shots/sec., or with the new High-speed Burst HQ mode, a high-speed sequence of up to 8 full resolution shots can be captured at 10.3 shots/sec. Alternatively, experiment with Super Slow Motion Movie – shooting VGA resolution video at 120fps (or QVGA resolution at 240fps) and playing it back at a fraction of the real speed3 - to add dramatic flair or analyse a goal or golf swing. For even greater support when shooting after dark without a tripod, Handheld Night Scene captures a high-speed sequence of shots, combining the image data to produce one well-exposed shot with minimal blur.
Full HD movies – shoot and share with easeThe dedicated movie button allows photographers to become videographers instantly, switching from high quality stills to Full HD (1080p) video at 24fps with stereo sound for fantastic home movies. The USM and VCM on the huge telephoto lens enable the PowerShot SX40 HS to zoom and focus quickly and silently, allowing photographers to make use of the full focal range whilst filming. Sharing and editing your home movies also couldn't be easier. The PowerShot SX40 HS supports the Apple iFrame Movie format, allowing video clips to be imported and immediately edited in common software programs, simplifying and accelerating the post-production process. Frame and view your footage on the 6.8 cm (2.7") vari-angle PureColor II VA LCD screen, alternatively, share your footage and photos on the big screen, straight from the camera's HDMI port. You can also use the remote control of an HDMI-CEC compatible HDTV to browse the camera from the comfort of your sofa – perfect for sharing holiday snaps or home movies with friends and family.
Manual control and creative supportFor more advanced users, the PowerShot SX40 HS offers the complete flexibility of full manual control. On-screen Hints & Tips can also be engaged to guide beginners through the different camera settings, helping to develop their photographic skills with every new shot. Smart Auto has also been enhanced, detecting up to 32 different scenes4 and automatically adjusting the camera settings to capture the best possible image. Tracking AF allows the photographer to select an object and track it as it moves around the frame, ensuring off-centre compositions are perfectly in focus at the moment the photo is taken. To add creative flair to every shot, the PowerShot SX40 HS also features a range of Creative Filters including Fish-eye Effect, Super Vivid, Poster Effect and Miniature Effect which also extends to movies. Toy Camera Effect recreates the nostalgic effects of a pinhole camera and Monochrome produces shots in black and white, sepia and blue tones. Further extending its creative possibilities, the PowerShot SX40 HS can be used with Canon Speedlite EX flash units as well as a lens filter adapter and other accessories. This provides Canon compact camera users with many of the benefits of the EOS DSLR System, combined with the unsurpassed versatility of this model's incredible zoom range.
Join the CANON iMAGE GATEWAY communityOwners of the PowerShot SX40 HS can also join the CANON iMAGE GATEWAY, an online facility for sharing photos and video. The CANON iMAGE GATEWAY Online Photo Album provides up to 2GB of personal storage capacity - enough room for hundreds of high-quality images.
PowerShot SX40 HS – key features :
- 35x ultra wide-angle zoom with USM
- Image Stabilizer (4.5-stop). Intelligent IS
- HS System (12.1 MP) with DIGIC 5
- Full HD, HDMI
- 6.8 cm (2.7") vari-angle LCD, EVF
- Smart Auto, Multi-area WB
- High-speed Burst HQ
- Manual modes
- Zoom Framing Assist
- Range of accessories
1 Normal IS, Dynamic IS, Powered IS, Panning IS, Macro IS, Tripod mode, Dynamic Macro IS
2 Compared to the previous Canon DIGIC 4 processor
3 QVGA movies (320x240) play back at 1/8 of real speed, VGA movies (640x480) play back at 1/4 of real
4 21 scenes detected in Movie mode
|Bald Eagle by anisah|
from Features - lips/mouth
|heron and fish by APenza|
from A Big Year - birds
|Cows Cowering Under Rare California Super Cell by RBFresno|
from -The Old Cows-
The new iZugar 3.25mm F2.5 super fisheye lens offers an insane 220-degree angle of view. That means it can basically see behind itself... good luck keeping your feet out of the shot.
You'll laugh, you'll cry, you'll remember that time you took a picture of the frozen pizza baking directions.
A Craigslist poster has discovered the worst possible way to photograph a car: taking pictures of pictures displayed on a cracked and scratched up smartphone screen.
With the iPhone X coming out soon, the title probably won't last, but the iPhone 8 Plus is officially the best smartphone camera DxOMark has ever tested, and the iPhone 8 is second.
Kodak's new Facebook Messenger chatbot is trying to bring back the 'Kodak Moment' by digging up your old social media photos and trying to sell you prints and custom coffee mugs.
Affinity Photo for iPad was touted as "the first full blown, truly professional photo editing tool to make its way onto the Apple tablet." This update makes it that much more convenient.
Yashica has released a new teaser video, and this one claims they'll be releasing an "unprecedented camera" in October on Kickstarter. Ready... set... speculate!
Storage solutions company Synology has just released its very first 6-bay NAS tower. Combined with the DX1215 expansion units, it can hold and control up to thirty drives.
We're always expanding our collection of product overview content, and we've just added videos for the Canon EOS 6D Mark II, the EOS Rebel SL2 and EOS M6.
The venerable Canon PowerShot G1 was announced seventeen years ago this week, marking the start of a line of enthusiast-focused compacts that's still alive and kicking.
Super macro photographer Can Tuncer captured these incredible close-ups of a single peacock feather using a special setup and three different microscope lenses.
After successfully crowdfunding the Biotar 75mm F1.5, Oprema Jena is at it again. This time they're bringing back the Biotar 58mm F2: the world's only lens with a 17-blade aperture.
Adobe's move to a subscription model is treating it very well indeed. The company has posted record revenue for the second quarter in a row, hauling in a mind-boggling $1.84 billion.
More details have emerged about the potential sale of Blackstone's 45% stake in iconic camera brand Leica.
Popular mobile editing app Snapseed just got a major update that includes a new interface and 11 new presets for both Android and iOS, as well as adding the Perspective tool to the iOS version.
It might sound like a strange idea, but taking macro photos of boiling water can actually result in some really cool photographs. A good photo experiment for a rainy day.
The database was created to "break with the narrow lens through which history… has been recorded" by equipping those who commission photography with "the resources to discover photographers of color available for assignments.
Lensbaby has released two new optics for their special "optic swap system." The Lensbaby Sweet 80 Optic gives you that trademark sweet spot of focus, while the Creative Bokeh optic gives you 9 different drop in aperture plate options to play with.
TechCrunch has already posted their review of the upcoming iPhone 8 (not yet the iPhone X), and they're calling it "a look into the augmented future of photography."
Affinity Photo is a $50 photo editing software with no subscriptions. That's it – pay for it once and you're done. And we think it's actually pretty darn good.
Instagram is currently testing a major change to the app's profile layout: replacing the 3-photo across grid with a 4-photo grid... and some users are NOT taking the news well.
A report by USSRPhoto is shedding some light on the return of the famed Zenit camera brand. It seems the full-frame mirrorless camera they're working on will be made in part by Leica using components from the Leica SL.
According to a reliable Korean report, Samsung is developing a smartphone sensor that's capable of super slow motion. Translation: Samsung's next batch of Galaxy smartphones may be able to shoot 1,000fps.
This simple photograph of a seahorse and Q-tip has taken the internet by storm. We spoke to photographer Justin Hofman about how it was captured, and what it means to him.
After a massive leak last week, Profoto has officially debuted the Profoto A1: the company's first on-camera flash system that they're calling "the world's smallest studio flash."
"When the first hyperfocal distance charts were designed, someone decided that an acceptably sharp background contained some blur — enough to notice in a medium-sized print [...] After that point, nearly every other hyperfocal chart followed suit."
The Canon EOS Rebel SL2 (also known as the EOS 200D) is the company's impressively compact entry-level DSLR. Packing a 24MP APS-C sensor, DIGIC 7 processor and Dual Pixel AF, it promises a lot of bang for the buck. And while not mind-blowing, it handles most tasks very well.
Correct these four common composition mistakes and your photos will be more balanced, tell a better story, and lead your viewer's eye where you want it to go.
The rugged, compact 360° action camera Kodak unveiled at Photokina in 2016, the Kodak PixPro Orbit 360, is finally available in the United States.
iOS 11 launches tomorrow, and it'll save all of your pictures in a new high efficiency image format called HEIC. Fortunately, there's now a converter that will let you turn those photos back into JPEGs.