Samsung has announced that it plans to roll-out five more lenses for its NX system in 2010. The new range includes a 20mm f/2.8 pancake, 60mm f/2.8 macro, 20-50mm compact zoom, 18-200mm superzoom and another version of the 18-55mm kit lens without image stabilization (O.I.S.). The lenses will be released through the course of this year.
Samsung Unveils New NX Range Lens Technology Line Up
|Pancake Lens (Jan 2010)||30mm||F2|
|Standard Zoom Lens (Jan 2010)||18-55mm||F3.5-5.6 OIS|
|Tele Zoom Lens (Jan 2010)||50-200mm||F4-5.6 OIS|
|Standard Zoom Lens (H1 2010)||18-55mm
||F3.5-5.6, Non OIS|
|Compact Zoom Lens (H2 2010)||20-50mm||F3.5-5.6|
|Wide Pancake Lens (H2 2010)||20mm||F2.8|
|Super Zoom Lens (TBD)||
|Macro Lens (TBD)||60mm||F2.8|
LONDON, UK - February 20, 2010 - Samsung a market leader and award‑winning innovator in digital imaging, today announced a series of new additions to its groundbreaking NX system lens range, to be released throughout 2010. The original line up of Pancake, Standard Zoom and Tele Zoom lenses launched with the Samsung NX10 during CES will be complemented by the introduction of a further five new lenses this year. This will mean that there will be a total of eight potential lenses designed specifically for the NX cameras system available during 2010.
The lenses have each been specifically designed to ensure that users get the most out of their photography experience. The NX system’s advanced intelligent lens technology means it does the capturing so users can do the creating, providing an enjoyable photography experience every time. The NX10 boasts a compact, sleek and lightweight design, and with its leading lens technology it means users never need miss a creative moment, even in the flash of a second.
Consumer research carried out by Samsung revealed that camera users want convenient and easy-to-use features which guarantee value and creative freedom through innovative concepts. Samsung’s intelligent lens technology ensures users’ needs are fulfilled through the highest picture quality, while enjoying the sleek, durable and portable compact camera body of the NX10 thanks to its mirror-less design. Building on the company’s strong heritage in performance and innovation, Samsung’s new lens technology is designed to meet the universal ease-of-use capabilities requested by users.
The eight lenses incorporate unique features and designs to guarantee that the images they produce are easy to create yet still of professional quality. The lenses have been developed to include specific benefits which respond directly to consumer needs and desires which were highlighted in the research.
Consumers reported that they wanted lenses which are small and convenient to carry, yet still stylish and iconic. In response to this, Samsung created the Compact Zoom Lens, the Wide Lens and the Pancake Lens – all of which give users a high level of optical performance without the bulk of other lenses on the market. These are ideal for consumers who want a lens they can take anywhere and everywhere that will complement the compact, sleek and stylish design of their NX10.
For consumers who are looking for specific qualities to their shots, be it capturing with a certain focus or depth of perspective, Samsung has released the Tele Zoom Lens, the Macro Lens or two types of Standard Zoom Lenses. These lenses feature intuitive technology, are optimised for picture taking of a professional standard and are the ultimate in high performance.
Finally, Samsung found that many people are looking for all-round quality and durability in a multi-purpose lens which can perform faultlessly in a number of functions. For this, the Super Zoom Lens is the perfect choice.
“We were inspired to create new lines of cameras and lenses that would change the way people think and feel about photography. This could only be achieved by ensuring all of the NX10’s components represented an intuitive and harmonious design and capabilities to meet the needs of our customers,” explained Steve Mitchell, General Marketing Manager, Samsung Digital Imaging. “We know from our detailed research that what consumers want from their cameras is evolving – they’re looking for compact and stylish products of a high performance, while retaining a focus on value. We’ve reflected these demands throughout the development of our lens technology for the NX10 and forthcoming NX range.”
He added: “Samsung has always been quick to implement cutting-edge technology, and the development of our lens technology ensures that the highest image quality is guaranteed, and always within reach of all our users. Our continued commitment to improving the imaging experience of our users is a number one priority – we don’t want our users to just capture images but create their own unique stories. The Samsung NX10 represents a whole new category of digital cameras and the new offerings within our lens line up will ensure our users feel empowered to unleash their creative side and integrate camera technology into everyday life, in their own way.”
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