Following the launch of its 35mm F1.8 lens, we spoke to Nikon to discuss why it has chosen this particular lens to address the commonly-cited lack of cheap, fast primes for owners of its D40, D40X and D60 DSLRs. Robert Cristina, Manager of professional products, Europe and Ludovic Drean, Product Manager for lenses, Europe, offered to explain.
The majority of lens systems have offered 50mm lenses as the most accessible way for new DSLR users to experiment with fast prime lenses (a legacy from 35mm film cameras on which they acted as 'standard' lenses). Yet Nikon has decided that its new offering should be a 50mm equivalent. Ludovic Drean explains why: "The concept was to give a 50mm equivalent lens on the DX format. A lot of people have bought the 50 1.8 because it was all that was available. It may seem rather late for the APS-C system, but we believed that entry-level users wanted a standard lens."
Nikon already builds a full-frame 35mm F2 lens, but this doesn't quite fit the bill, he says: "That's an older lens, a slower lens and, in terms of product placement, a more expensive lens. Updating that and making it an AF-S, 'G' version might have cost twice as much. The new lens is a step above the 35mm F2 in terms of image quality. It's specifically designed for DX and the aspherical element helps it give better results."
The other obvious question was why the lens should be restricted to the DX format, given that Nikon now makes three FX, full-frame bodies: "It's about price, size and weight. We wanted this to be a lens for the entry-level. If we'd tried to make an FX 35mm F1.4 it might cost €1400, rather than €200, and we wanted to make sure it was an affordable lens." Drean says.
Robert Cristina offers some context: "The main target is D40/D60/D90 owners. They make up 80% of our DSLR sales and there wasn't really an inexpensive prime lens for them. So far, the lens offering for that market has included some really good zooms, but this offers them something they were missing."
Being a standard lens, the 35mm focal length offers flexibility, but doesn't lend itself to portraiture as a 50mm lens (that many APS-C users have become used to), could at a push. And, while neither would be drawn on specific future lens plans, they did hint that more primes might be seen for the DX format: "DX is not over," Drean says: "we plan to increase the offering. The prime lenses were definitely something that was missing."
Drean says the company's lens plans are not contingent on the 35mm being a hit, though Cristina is optimistic about its chances: "If even 5% of the D40, D50, D60, D80, D90 owners buy this lens, that's a huge number," and, he adds: "this is not the last lens announcement we'll be making this year."
|Nectar Dancing by Lensmate|
from A Big Year - birds
|Foggy morning by LassiM|
|Sad clown by PEB|
|Mtl Gen X 2015 DP by MarioSS|
from - Gen X - (In Full Colours+ Border)
In this article, expert macro photographer Thomas Shahan shares advice for successful closeup photography of bugs, insects and small animals.
DJI's new firmware makes it difficult to fly in restricted airspace, even when you have proper clearance. Is DJI placing themselves between professionals and the FAA?
Go behind the scenes with National Geographic photographer Renan Ozturk and see what it takes to capture a dangerous, harrowing, stunning Nat Geo photo essay.
Erez Marom tells the story behind this ominous photo of the sand 'reaching up' towards the mountains at Skagsanden beach in Norway. He calls this photo 'Torment.'
DPReview staffer Carey Rose has taken the Panasonic Leica DG 15mm F1.7 along for everything from a city-side boat ride to a bachelor party across the mountains. Find out how the little Leica fared.
Canon just unveiled the largest 12-ink printer on the market. The new imagePROGRAF PRO-6000 printer can make prints from 17 all the way up to 60 inches wide.
"Standing in one of the holiest places on earth, I felt uneasy," writes Wired's Jason Parham. "Most of my fellow visitors, I realized with a brief bloom of nausea, were taking selfies."
Christopher Nolan's Dunkirk has been receiving great reviews, but it's a challenge to see it in its full glory. This handy infographic reveals the aspect ratio chaos that is wrought as the industry retreats from film.
Anti-bullying organization Ditch the Label's Annual Bullying Survey 2017 reveals yet again that Instagram, more so than any other social network, has a the worst effect on youth mental health.
It's been a crazy day for innovative patent news. Apparently Sony is thinking of developing a medium format curved sensor camera.
An update to the Silkypix Raw converter fixes some bugs and adds support for several popular new cameras.
This crazy custom-built underwater camera shoots 8x10 large format film. It's supposedly "the first successful underwater 8x10 ever made," and it can be yours for $5,800... plus shipping.
Blackmagic just reveled a new accessory for their Cintel Film Scanner. The Cintel Audio and KeyKode Reader can capture KeyKode data and high-quality audio from film in real-time as it is being scanned.
A new Nikon patent shows a lens designed for a curved full-frame sensor. Could this be the high-end Nikon mirrorless camera people are hoping for?
The ability to shoot images at 1,000 fps first appeared in a Sony smartphone sensor. Now the Japanese manufacturer is using the same feature for industrial applications.
Astronomy expert and photographer Dr. Tyler Nordgren thinks you should "see your first eclipse, photograph your second." But if you do plan on taking photos this August, here are a few tips from someone who's been there.
How confident are you that you can spot a manipulated photo? A recent study at the University of Warwick shows that many people are pretty bad at it.
If you purchased a Leica TL2, do NOT attach Leica's Visoflex electronic viewfinder. Leica is working on a fix, but for now, it's possible the viewfinder will break your camera.
Google just released Motion Stills for Android. Unlike the iOS version, the Android app uses a redesigned video processing pipeline that processes each frame of a video as it is being recorded, creating instant results.
A huge copyright lawsuit between photography firm VHT and Zillow Group is heating up again, as both sides appeal a court ruling that granted VHT $4 million in damages.
European Space Agency astronaut Thomas Pesquet spent 6 months on board the International Space Station where he worked with Google capturing spheric panorama images that are now available in Street View.
It's official. PDN has confirmed with parent company Aurelius that 94-year-old lighting company Bowens is indeed going out of business.
The newly launched firmware version 1.06 fixes AF-issues that can occur with some lenses that are not officially compatible with the MC-11 converter.
Voyager is a waterproof smart light stick you can control entirely from your phone. The light has already blown past its $300K funding goal on Indiegogo.
2018 is the last year Photokina will take place during the traditional end-of-September dates. In 2019, Photokina will take place from the 8th to the 11th of May.
The Canon IXUS 50 (known as the SD400 Digital ELPH in North America) was one of a string of high-performing, pocketable PowerShots of the mid-2000s. In this week's throwback Thursday, Barney casts his mind back to 2005.
A close look at the EOS 6D II's Raw files suggest its dynamic range has taken a significant step backwards compared with the company's recent DSLRs. We look at how much difference this might make for your photos.
With a full-production review unit in our hands, we've got over 100 production samples from the new Canon EOS 6D Mark II to share.
Need a break from your day? Kick back and watch the making of a somewhat unconventional mojito filmed on Canon's new EOS 6D Mark II.
The Bonfoton Camera Obscura Room Lens can turn any room into a camera obscura, projecting the view from your window onto the walls of your room.