Nikon Europe has announced the Coolpix S3500. Available in multiple colors, the entry-level compact features a 20MP CCD sensor, 2.7" LCD, 720p HD recording and is compatible with Eye-Fi wireless memory cards. It will be available from the end of this month at a retail price of £129.99.

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Press Release:

Nikon introduces a successor to its bestselling COOLPIX camera

Colourful S3500 has 20-megapixels, 7x NIKKOR wide-angle zoom lens, and crisp HD video

RRP: £129.99 / €155.00
Sales start date: 22nd February 2013

London, UK, 21st February 2013 – Nikon today announces a new entry to the COOLPIX S series of compact cameras. Following the hugely successful S3300, the bestselling camera across all categories in Europe, the colourful S3500 range is as attractive as it is intelligent, with a 7x NIKKOR wide-angle zoom lens, 6.7-cm (2.7-in.) LCD screen, Lens-shift vibration reduction, 720p video recording, and in-camera filter effects. .

James Loader, Product Manager for COOPIX at Nikon UK says: “The COOLPIX S3500 is made to capture the fun as it happens. Automatic focus, along with vibration reduction technology to minimise the effects of camera shake ensures crisp clear images, while the wide angle lens with optical zoom covers both group shots and close-up portraits with ease. The stylish, quality design and eye-catching colour variations mean you will want to take it with you everywhere you go.”

The S3500 – Do more with your memories
A camera that can easily slip into a pocket but pack a punch, the COOLPIX S3500 is the perfect choice for when you hit the town, and is more versatile than any smartphone. It boasts a slender 20.5mm body, while offering a 7x NIKKOR optical zoom lens with vibration reduction technology to guarantee clear and steady images and videos, whether you are filming friends on a night out or zooming in on an iconic landmark.

Aimed at keeping things simple, the S3500 encourages hassle-free creativity. A selection of 18 scene modes automatically optimise camera settings for popular picture taking scenarios, and the Smart Portrait System provides a plethora of automatic detection technologies to ensure perfect people pictures. Glamour retouch options help you make portraits look more flattering, and the retouch menu has a raft of options for enhancing photos on the spot, including quick effect mode in playback. Examples include Selective Colour, which converts your image to monochrome and then adds a splash of colour to the area of your choice, while Cross Screen adds a starry effect to bright objects.

Once you have pictures to be proud of, the excellent level of detail guaranteed by the 20-megapixel CCD sensor provides ample resolution for producing large prints, leaving no excuse not to print photos and make memories worthy of a frame. Alternatively, share them online using an Eye-Fi X2 card (or later version) to transmit digital photos in JPEG format directly to a smart device or PC.

Budding film-makers will love the crisp HD (720p) video recording available at the touch of a dedicated movie-record button. All the best moments can be captured instantly, and played back on the large 6.7-cm (2.7-in.) LCD screen. Even in bright sunlight or low light, the screen’s brightness adjustment offers clear shooting and playback.

The COOLPIX S3500 comes in eight colours: purple, silver, black, red, orange, pink, pink with lineart, and blue with lineart

Nikon Coolpix S3500 specifications

Body type
Body typeCompact
Effective pixels20 megapixels
Sensor typeCCD
Image stabilizationOptical
Uncompressed formatNo
File format
  • JPEG
Optics & Focus
Focal length (equiv.)26–182 mm
Optical zoom7×
Maximum apertureF3.4–6.4
Digital zoomYes
Manual focusNo
Screen / viewfinder
Articulated LCDFixed
Screen size2.7
Touch screenNo
Screen typeTFT-LCD
Live viewYes
Viewfinder typeNone
Photography features
Videography features
Resolutions1280 x 720
USB USB 2.0 (480 Mbit/sec)
WirelessEye-Fi Connected
BatteryBattery Pack
Other features

Additional Images