MindShift Gear, a bag brand co-founded by Think Tank Photo, has announced a project to fund its first bag - the Rotation180° - on crowd-funding website Kickstarter. The Rotation180° appears to build on Think Tank's Rotation360° concept, giving access to your camera without having to take the bag off, but adds outdoor-friendly features such as a pocket for a hydration pack and full weather cover. The project requires a $389 pledge to receive the Rotation180° bag, with another $100 bringing more accessories.

MindShift Gear has been established by the founders of Think Tank Photo along with photographers Daniel Beltrá and Jerry Dodrill, and will concentrate on the needs of outdoor photographers. Opportunities to fund the project and buy the bag at these prices are limited but the project is already close to its funding goal, so looks very likely to go ahead.

Press Release:

MindShift Gear Launches “rotation180° professional” Kickstarter Campaign

Santa Rosa, California. – MindShift Gear, the new outdoor backpack company co-founded by Think Tank Photo and conservation photographer Daniel Beltrá announces it has launched a Kickstarter campaign to help fund its rotation180° professional backpack. The rotation180° professional backpack brings camera access to a new level.  Its rotating waist pack allows nature and adventure photographers to maintain creative momentum by offering immediate access to primary photo equipment in even the most precarious situations without having to take off the pack, sling it over one shoulder, or even stop hiking.

Through Kickstarter.com’s online pledge system for funding creative projects, MindShift seeks to generate revenue to help pay for production of the First Edition of the new backpack. To view MindShift’s Kickstarter project go to http://www.kickstarter.com/projects/134466492/rotation180-photo-backpack

Therotation180° professional’s integrated belt pack will be able to hold a pro sized DSLR and two lenses, or the 70-200mm f2.8 attached to a body. Additional photo equipment, such as a spare body, flash, and up to five lenses, can be stored in the upper compartment’s removable camera insert. For minimalist excursions the insert can be removed and the pack filled with other outdoor gear. An internal aluminum frame supports and stabilizes heavy loads and the side pocket holds up to a three-quart optional hydration bladder.

Optional accessories for the rotation180° professional include a detachable top lid pocket, modular lens case, waterproof ground sheet, additional gear attachment straps, and a unique tripod support system for effortless hands free roaming with the camera and tripod are comfortably suspended from the shoulder harness.

“Our goal was to build a technical day pack that provides unprecedented access to one’s gear, protection, and plenty of room for other outdoor essentials,” said MindShift co-founder Doug Murdoch. Research and development of the rotation180º professional is complete and the Kickstarter funds will enable us to place an order for the first production run.”

rotation180° professional Capacity:
The rotation180° professional has two customizable gear carrying compartments, a lower rotating belt pack and upper pack which is accessed from either the top or back panels. Some packing examples:

  • Belt pack: Pro size DSLR with 70-200mm f2.8 lens attached, or Pro dSLR with smaller lens attached and one additional lens, plus filters, binoculars, or other small accessories.
  • Backpack: DSLR with 300mm f2.8 lens attached, flash, and two to four additional lenses. Or, remove the insert and use the space for extra personal gear.

rotation180° professional Features:

  • Large front pocket holds bulky items like a down jacket.
  • Four tripod carrying options
  • Removable tripod cup accessory holds large variety of tripod sizes or can be used to carry a snow shovel, helmet or other items.
  • Waterproof rain cover allows full functionality of rotating belt pack.
  • Side pocket holds up to a three-quart hydration bladder (not included).
  • YKK RC Fuse zippers on main openings.
  • Aluminum frame stabilizes and supports heavy loads.
  • Belt pack’s modular rail holds lens cases and other components.
  • 210D Green/black ripstop fabric is abrasion and weather resistant.
  • Adjustable ice axe/ski attachment loops.
  • Daisy chain loops allow customization
  • Multi functional strap attachment system for holding snow board or extra gear.


  • Volume: 2287 cubic Inches or 37.5 liters (without additional accessories)
  • Backpack External Dimensions: 13.5” x 22.5” x 10.5” (57 x 27 x 34 cm)
  • Belt pack Internal Dimensions: 12.5” W x 7” H x 7” D (31.7 x 17.8 x 17.8 cm)
  • Combined weight of the Backpack and the Belt pack:  5.4 lbs (2.5 kg)

              (weight does not include additional accessories)

About Us

MindShift Gear is a group of committed professional photographers and product designers who support conservation and protection of our natural resources and planet. Founded by the creators of Think Tank Photo and conservation photographer Daniel Beltrá, MindShift is dedicated to building carrying solutions for those who are passionate about experiencing the natural world. Their slogan, “Engage with nature,” challenges people to not only become involved in outdoor activities, but to create a conversation about nature and our relationship to the environment.