HP to outsource camera business, concentrate on Print 2.0
In a move which will be of no surprise to many Hewlett Packard has outlined plans for the future of its digital camera business, announcing that it is to licence an OEM partner to design, source and distribute HP-branded cameras. This shift in strategy is intended to allow the technology giant to concentrate on developing its Print 2.0 initiatives, strengthening its position in the home and commercial printing markets. The current range of cameras is expected to remain on sale for the remainder of this year with the new partnership deal to follow in the early part of 2008.
HP to Seek New Business Model for HP-branded Cameras
HP is currently working to identify an original equipment manufacturer (OEM) partner that would be licensed to design, source and distribute digital cameras under the HP brand. HP will continue selling its own cameras through the holiday season and intends to have the partnership arrangement in place in the first half of 2008.
This shift in strategy is intended to enable HP to accelerate its investment in Print 2.0 initiatives. These include furthering HP's leadership position in home photo printing and online photo services, while accelerating the company's retail photo-finishing business.
Announced in May 2007, the company's Print 2.0 strategy focuses on three areas: delivering a next-generation digital printing platform that increases print speeds and lowers the cost of printing for high-volume commercial markets; making it easier to print from the web; and, extending HP's digital content creation and publishing platforms across all customer segments.
As a result of its new camera business strategy, HP will take a pre-tax charge of approximately $30 million in the fourth fiscal quarter ending Oct. 31, 2007.
- Canon EOS M58.8%
- Panasonic G85/G803.3%
- Panasonic FZ2500/FZ20001.9%
- Panasonic LX10/LX151.2%
- Panasonic GH5 development3.6%
- Sony a99 II15.9%
- Nikon KeyMission 170 and 801.0%
- Fujifilm GFX 50S development28.3%
- Olympus E-M1 II development18.7%
- Olympus E-PL80.1%
- Olympus 25mm F1.2 Pro1.5%
- Olympus 12-100mm F4 IS Pro1.9%
- Olympus 30mm F3.5 Macro0.1%
- Sigma 85mm F1.4 Art3.6%
- Sigma 12-24mm F4 Art2.6%
- Sigma 500mm F4 DG OS HSM Sport2.4%
- YI M12.2%
- GoPro Hero50.8%
- GoPro Karma drone2.2%