Hasselblad announces HC Macro 120mm-II and HC 50mm-II
Photokina 2010: Hasselblad has announced upgraded versions of its 120mm macro and 50mm HC series medium format lenses. Both the HC Macro 120-II and HC 50mm-II have been optimised for higher resolution shooting and deliver better close range performance. The company will also release a firmware upgrade for the H4D series of medium format cameras later this year which brings in a number of additional features in response to customer feedback.
Hasselblad continues to improve the H4D System with two new HC lenses and a firmware upgrade.
Septemeber 2010:Launched in September 2009, the H4D System not only marked a new line of cameras but it introduced new advanced technology to the world of photography with its unique True Focus and Absolute Position Lock features. With access to the renowned HC/HCD lens family, it's no wonder that the H4D has been so well received. The H4D camera line now offers several different models, including the H4D-40, which was designed to meet the needs of 35mm DSLR users who want to add medium format to their creative tools. The remaining H4D series includes models with 50 and 60 megapixel sensors as well as Hasselblad's unique multi-shot H4D-50MS.
Always striving to deliver the best camera system in the world to photographers, Hasselblad has introduced two new HC lenses, strengthening the H-System lens family with the new HC 50mm-II and the HC Macro 120mm-II. Both lenses have a new optical design delivering significantly improved
performance. The new lenses are available now.
The HC 50-II, with its moderately wide 35mm-equivalent focal length of 31.4mm, is a versatile, allpurpose lens that can be used for many different applications. The updated optical design provides higher resolution and more even performance over the image area. Close range performance has also
been improved to deliver better performance while maintaining its minimum object-to-image plane distance of 0.6m. The lens features 11 elements in 7 groups, a rear focusing mechanism and a broad aperture range of f/3.5-f/32.
HC Macro 120mm-II
The HC Macro 120-II lens is also a very versatile lens, combining excellent macro capture capabilities (a minimum object-to-image plane distance of 0.39 m and a maximum image scale of 1:1) along with its slightly longer focal length making it ideal for product and portrait photography (35mm equivalent focal length of 73.5mm). Thanks to its updated optical design, the lens offers a number of improvements including higher resolution and better close range performance. Importantly - especially for macro work - the new lens offers improved color correction, with cleaner unsharp areas that are free from color cast. The front focusing lens utilizes 9 element in 9 groups, with an aperture range of f/4-f/45 that, when closed down, provides excellent depth-of-field.
In addition to the introduction of the two new lenses, Hasselblad will soon issue a free firmware update for the H4D system cameras in response to customer feedback and requests.
New H4D functionality extensions
Electronic spirit level:
With this new feature, a 3-dimensional virtual level is displayed on the rear LCD providing users with a guide to easily align the camera in both horizontal (landscape) and vertical (portrait) positions using two different graphical interfaces that automatically change according to the camera's orientation. Direct feed-back on the levelling is also present in the viewfinder. This is all accomplished via H4D's precision yaw rate sensors using either the factory-calibrated mode or a user-calibrated setting. HTS 1.5 tilt-and-shift converter users will get a straightforward and accurate starting point for composing for tilt photography.
Preview in tethered mode:
When shooting in tethered mode, users can select to have the preview displayed on the camera's rear panel LCD for remote viewing directly on the camera.
With a simple press of a button, relevant camera information will be displayed on the rear LCD. A new graphical interface gives priority to settings such as aperture, shutter speed, ISO, and the number of remaining frames with other data available as well.
GIL support for H4D-60:
The firmware update adds full support for the Hasselblad Global Image Positioning GPS device to the H4D-60. With this new functionality, the GIL is now supported on all H2D/H3D/H4D cameras.
The firmware update, to be released by the end of this year, can be downloaded free of charge from: www.hasselblad.com.
Sep 23, 2013
Sep 19, 2013
Sep 10, 2013
Sep 5, 2013
|Dirt Hose by poppyjk|
|European bee-eaters by drvanger|
from A Big Year - birds
|Fat Is Beautiful Guinea 2008 DP by MarioSS|
from - Fat is Beautiful - (Woman's Portrait n Black and White+ A Border)
If you had to choose one camera to bring along for the ultimate West coast road trip, what would it be? DPR's Sam Spencer choose the X100F. Read more
The a9 boasts impressive capability. As more examples of it in practice pour in, Sony's claims hold up. Watch the a9 track and maintain focus on a rapidly approaching basketball.
Last week, more than a million tonnes of Californian coastline slid into the ocean, taking part of Highway 1 with it. Check out the remodeling in photos taken before and after the landslide.
Even after eighteen months of reviewing the latest, greatest, shiniest and must-buy-me-est new gear, DPReview staffer Carey Rose has continued to use older DSLR cameras for his freelance work. But now, that might be changing. Read more
Sony is the world's leading mirrorless camera brand but remains third for ILCs overall, it's said in a presentation to investors. A focus on high value cameras and lenses should boost operating income, it says. Read more
It's nicknamed the 'Cycloptic Mustard Monster,' and is a 3D printed medium format camera. Read more
The new NanGuang LED lights are battery powered and come with accessories including filters and diffusers.
Have you been telling yourself, "Hey, I really need one of those 8K displays?" A video about Dell's new 8K monitor shows you what to expect. Is it really that much better?
Tamara Lackey, a Nikon ambassador USA and pro shooter, discusses embracing self-consciousness as a means of connecting with subjects.
There's a new Spiderman movie coming out and the poster been generating a lot of online chatter. Mostly about how it looks like the creation of a fevered teenager that just discovered Photoshop.
An honest defense of the system's merits, with photos as proof.
Copyright disputes are no fun at all. 'Binded' is a new startup that aims to simplify the process of registering - and enforcing - copyright for photographers. Read more
Not everyone wants to pay a premium for a long zoom camera. Thankfully, there are many reasonably priced cameras available, though they won't offer the same image quality as enthusiast models. In this updated roundup we look at big zoom cameras with more consumer-friendly price tags. Read more
Think Tank Photo has updated two of its popular bag lines with improvements to functionality. Read more
We’ve all seen Bob Jackson’s Pulitzer Prize winning photo, but there's another.
The sample footage looks good.
It will automatically pick the best camera settings depending on shooting conditions. It even promises enhanced functionality for your camera, like exposure and focus stacking. It already supports many cameras from Canon, Fuji, Nikon and Sony. Read more
As if $13,950 wasn’t enough to pay for a special edition lens, the Leica Store in San Francisco is offering a prototype of said lens for $24,995. Read more
Make those old photos disappear without deleting them forever.
Firmware updates enable 10 fps shooting with adapted A-mount lenses, and faster startup times and better compatibility for 20 fps shooting when using native lenses on the a9.
Fujifilm has released firmware updates for its camera models X-T2, X-Pro2, GFX 50s, X-T20, X100F and X-T1 and updates to three of its software products.
A 22 year-old Romanian photographer uses his DJI Phantom 4 drone to capture unique perspectives of the city where he now lives.
What's it like to ride the waves with champion surfer Kelly Slater? This VR video from Teton Gravity Research gives you a taste.
When Nikon released the full-frame D3 in 2007, it changed the professional photography industry. In this week's Throwback Thursday, Barney remembers a legend. Read more
The new stuff should have better red hues, improved sensitivity and finer grain - but don't worry - will still shift blues to green, greens to purple and yellows to pink.
Ricoh has introduced a new rugged compact camera with a 16MP CMOS sensor, 28-140mm lens, 2.7" LCD and built-in LED macro lights. Read more
This compact drone can shoot HD video using a 2-axis stabilized 12MP camera. Read more
The new Prynt Pocket can print a photo directly from their iPhone simply by inserting the phone into the printer, then snapping a photo. Each print will cost about 50 cents. Read more
Updates for Adobe Camera Raw and Lightroom CC bring support for the Sony A9 and Panasonic ZS70/TZ90, along with bug fixes.
The Triggertrap remote camera control system is no longer sold due to the company folding, but now users will be able to build their own. Read more