Almost a year after Kodak announced its first 10x zoom camera, the DX6490, today it has announced its new flagship digital camera and second 10x zoom model, the 5 megapixel EasyShare DX7590. The SLR-styled camera boasts a Schneider-Kreuznach Variogon 38-380mm lens which can reach its optimum zoom in two seconds. The new model offers just one million more pixels than the EasyShare DX6490. The DX7590 is fully manual and aimed at both beginners and enthusiasts. It offers 16 program modes, as well as a 2.2-inch LCD screen and EVF.

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Press Release:

Kodak Raises the Bar with its new EasyShare DX7590 Digital Camera; Flagship Model Offers Sophisticated Control, Superb Quality

Most Advanced EASYSHARE Camera to Date has 10X Optical Zoom, 5-Megapixel Resolution

ROCHESTER , N.Y. , August 3 With the introduction of its new EASYSHARE DX7590 zoom digital camera, Kodak expands upon features that made the KODAK EASYSHARE DX6490 model one of the most popular cameras in its class over the last year. A unique combination of sophisticated features, exceptional performance, and trademark ease of use gives amateur photographers the opportunity to shoot like a professional.

The camera will be available worldwide from the beginning of August for a suggested retails price of £379 ($499) setting a new price-to-performance benchmark for high zoom consumer digital cameras.

“As seen in the success of the DX6490 camera, thousands of amateur photographers trust Kodak to deliver superior results without sacrificing ease of use,” said Yusuke Kojima, general manager of worldwide digital camera and system development, and vice president, Eastman Kodak Company. “Whether used in a manual or automatic mode, the DX7590 delivers fantastic shots with a press of the shutter button.”

Like its predecessor, the EASYSHARE DX7590 camera unites a professional quality SCHNEIDER-KREUZNACH VARIOGON 10x optical zoom lens (38-380 mm equivalent; f/2.8 – f/3.7 maximum aperture); the KODAK Color Science image processing chip for rich, accurate colours; dual-sensor, low-light precision auto focusing; and multiple shooting modes for optimal creative control. The new model then goes a step further, adding new features such as five megapixel resolution for prints up to 20 x 30 inches, an extra high-resolution (311,000 pixels) electronic viewfinder, JPEG fine and standard compression options, flash compensation, and rapid click-to-capture (just 0.4 seconds).

Integrated Components

The DX7590 camera has been designed with some of the world’s highest quality components working in concert to provide outstanding quality, even in challenging photographic situations. With Kodak’s integration of the SCHNEIDER-KREUZNACH VARIOGON 10X optical zoom lens, the KODAK Color Science image processing chip, and intelligent matrix metering, photographers can achieve portraits with edge-to-edge sharpness and brightness, rich colour, and highly accurate exposure. Because of the tight incorporation of these and other sophisticated features, DX7590 camera owners are consistently presented with remarkable dynamic range, fine detail and delicate highlights — results that advanced amateurs have typically associated with high-end digital SLRs.

Professional Quality Lens

The 10X focal length (38-380 mm equivalent) of the professional quality SCHNEIDER-KREUZNACH VARIOGON zoom lens gives photographers superb framing flexibility. It enables users to get close to the action and fill the frame, or achieve more natural poses from subjects by shooting them from a distance. The long lens also provides the “flattened” perspective and narrow depth of field, all in a compact, SLR-like body. With a f/2.8 maximum aperture at wide angle and a f/3.7 at 10X — and the ability to step down to f/8 — the camera is well-suited to perform in both low and bright light.

Using the dual-speed zoom control, DX7590 camera owners can drive the lens from 1X to 10X in just two seconds, and then extend the total magnification up to 30X using Kodak’s exclusive Advanced Digital Zoom technology, which creates sharp, high quality images across the entire digital zoom range. For ease of handling, the lens barrel only extends one inch after powering up the camera, with all lens movements occurring within the protective housing.

Kodak offers a range of high-quality digital camera lens accessories that work to enhance or embellish the photos taken with the DX7530 digital camera. The four-element SCHNEIDER-KREUZNACH XENAR 0.7x (26.6 mm equivalent) wide-angle lens, and German-designed B&W circular polarizer and neutral density 55mm filters are all designed to work with the latest digital camera from Kodak.

Enhanced Creative Controls

The EASYSHARE DX7590 camera offers fully manual controls, permitting independent aperture, shutter speed, flash and exposure compensation, ISO equivalent and other settings that can transform an ordinary picture into a work of art. The camera also features aperture and shutter priority modes, as well as sixteen program modes. Saturated, neutral, black-and-white and sepia color modes lend additional in-camera creative options. Its dual sensor, low-light precision auto-focus system combines rapid phase detection with highly accurate through the lens (TTL) contrast detection to precisely fine tune and sharply define a subject, even in almost complete darkness. In addition, the camera is equipped with an external flash synch — capable of synching at any shutter speed — for illumination of subjects beyond the 16-foot pop-up flash range.

Exclusive KODAK Color Science Technology

The KODAK Color Science image processing chip combines the power of a high-performance digital signal processor with professionally-derived image process engineering (including Kodak’s legendary white balance algorithms, with a new “open shade” setting), based on more than 75 years of Kodak research into the science and emotion of colour. With each press of the shutter, the camera quickly and precisely analyzes lighting conditions and colour balance to consistently deliver exacting sharpness, high color accuracy, and proper exposure.

Advanced Viewing Options

Using the very high-resolution TTL electronic viewfinder (EVF) with diopter, as well as a large, 2.2-inch high-resolution indoor/outdoor LCD screen, photographers can preview shots or review pictures stored in 32 MB internal memory or on optional SD/MMC cards. Not only does the extremely high resolution 311,000-pixel EVF show control settings superimposed over the scene, but it also eliminates parallax while presenting a nearly 100-percent field of view. The indoor/outdoor LCD assists photographers in clearly seeing the fine detail of their compositions before and after shooting, even in direct sunlight. Both LCDs exhibit high refresh rates, and automatically brighten or dim to reflect changes in exposure compensation.

The Share Button

A push of the DX7590 camera’s red-jeweled “Share” button allows photographers to immediately tag pictures for e-mailing or printing, as well as for saving to the on-camera digital photo album for later viewing. Additional features include joystick and jog-dial controls for rapid control access, easy-to-read menu options and the ability to record and play back continuous VGA-resolution digital video with audio. Compatible with the DX7590 digital camera is the KODAK EASYSHARE camera dock 6000, which provides one-touch picture transfer to a connected computer while keeping the DX7590 camera’s lithium-ion battery charged and ready to go, with a full charge taking less than three hours.

KODAK Prints

DX7590 camera owners can also receive all the benefits of a dock, plus the ability to print real, borderless KODAK 4 x 6-inch photos in as little as 60 seconds, using the newly-announced KODAK EASYSHARE Printer Dock Plus (US$199.99 MSRP). The latest version prints from nearly any digital source, including KODAK EASYSHARE cameras, PICTBRIDGE-enabled cameras, memory cards and even mobile phone cameras. Its continuous tone thermal dye transfer system produces vivid colour with instant drying, while exclusive KODAK Color Science technology produces outstanding skin tone reproduction, plus colour optimization for ideal photo viewing. In addition, the printing process automatically adds a special XTRALIFE™ laminate coating, which helps ensure that prints are durable, waterproof and will last a lifetime under typical home storage conditions.

For inkjet prints up to 8 x 10 inches, DX7590 camera owners can use new KODAK Ultima Picture Paper with COLORLAST Technology, which lasts over 100 years under typical home display conditions using the world's best-selling brand of printers and inks (visit for additional details). Alternatively, they can print at thousands of retail locations using KODAK Picture Maker kiosks, or online via Ofoto’s print service (

The DX7590 camera includes new KODAK EASYSHARE software version 4.0 for WINDOWS and MACINTOSH systems, providing effortless digital picture organization, editing, sharing and printing. The exclusive One Touch to Better Pictures feature takes advantage of proprietary colour technologies developed by Kodak to help users get vibrant, true-to-life prints from inkjet printers. Version 4.0 — also available for free download from — now includes an Express Upload feature for keeping OFOTO online picture albums current, the ability to edit pictures in third-party applications, enhanced e-mail powered by Ofoto, and optional VCD and DVD burning.


The award-winning KODAK EASYSHARE digital photography system — consisting of cameras, software, docks and printer docks, inkjet papers and accessories — makes taking, organizing, sharing, and printing high quality digital pictures effortless. Kodak further expanded the system today with the aforementioned DX7590 camera, Printer Dock Plus, and EASYSHARE software v4.0, as well as the new EASYSHARE CX7525 digital camera and KODAK Matte Papers for inkjet prints. More information on KODAK EASYSHARE products is available at

Kodak EasyShare DX7590 specifications


• 1/2.5 " Type CCD
• 5.4 million pixels total
• 5.0 million effective pixels

Image sizes

• 2576 x1932
• 2576 x1716 (3:2 ratio optimized for 6x4-inch prints
• 2304 x 1728
• 2048 x 1536
• 1552 x 1164

Movie clips • 640x 480 (12 fps)
• 320 x 240 (20 fps)
• Continuous up to 80 mins depending on the size of the memory card
File formats • Still: JPEG (EXIF 2.2)
• Movies: MPEG4 (QuickTime Mov)
Lens • 38-380mm equiv.(10x zoom)
• F2.8 - F3.7
Digital zoom Up to 3x
Focus • Dual sensor AF
• TTL plus phase detection
Focus distance • Normal: 0.6 m - Infinity
• Macro: 12 - 70 cm

• Auto
• Multi-pattern
• Center-weighted
• Spot

ISO sensitivity

• Auto ISO 80- 160
• ISO 80
• ISO 100
• ISO 200
• ISO 400

Exposure compensation • +/- 2.0 EV
• 1/3 EV steps
Exposure bracketing +/-0.3 EV, +/-0.7 or +/- 1.0
Shutter speed • Auto: 1/8 - 1700 sec
• Manual: 16 - 1/1000 sec
Aperture • At wide: F2.8 / F8.0
• At tele: F3.7 / F8.0
Modes • Auto
• Program
• Aperture
• Shutter
• Manual
• Custom
• Burst
Scene modes 16 scene modes
White balance

• Auto
• Daylight
• Tungsten
• Fluorescent
• Open Shade

Self timer 10 seconds
Colour modes • Colour
• B&W
• Sepia
Continuous shooting • First: 2fps up to 5 images
• Last: 2fps up to 30 images, last 4 frames saved
Flash • Built-in pop-up
• Modes: Auto, Red-eye reduction, On/Off
• Range: (wide) 4.9 m, (tele) 3.7 m
Flash compensation +/- 1.0 EV in 0.5 EV steps
Viewfinder • EVF
• 311,000 pixels
LCD monitor • 2.2" TFT LCD
• 153,000 pixels
Connectivity • USB
DC in
Print compliance PictBridge
Storage • SD/MMC card
• 32MB internal memory
Power • Lithium ion battery
• Lithium ion supplied
Weight (no batt) 350 g (12.3 oz)
Dimensions 97 x 81 x 80 mm (4 x 3.2 x 3.2 in)