Pentax has released a three multi-colored variants of its Q10 small-sensor mirrorless camera for the Japanese market. The color scheme is based on characters from the country's popular science-fiction franchise Neon Genesis Evangelion. Apart from the cosmetic changes, there are no specification differences in these editions compared to the original Q10, which offers a 12.4MP 1/2.3" back-lit CMOS sensor, giving a roughly 5.5x crop factor, meaning a 28mm lens will give a 154mm equivalent field of view. 

The special editions will be produced in a limited run of 1500, but it is unclear whether this is the total production per variant, or whether a run of 500 will be produced for each individual model. Price has yet to be confirmed. 

This is the special edition 'Shinji Ikari' Q10. In Neon Genesis Evangelion, Shinji is a young boy who pilots a robot called Evangelion Unit 01, which he uses to protect the city of Tokyo-3 from creatures called Angels, who want to destroy mankind. And you thought it was just a camera...
This is the 'Rei Ayanami' edition. In Neon Genesis Evangelion, Rei is the pilot of Evaluation Unit 00. This K-10 pays tribute to Asuka Langley Soryu, who pilots Evangelion Unit-02. According to our exhaustive research, Asuka is 'a girl who seeks to put herself above all others'. So now you know.