DPReview product of the year, 2018
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DPReview product of the year, 2018


  • Fujifilm X-T3
  • Nikon Z7
  • Sony Alpha a7 III
  • Tamron 28-75mm F2.8 Di III RXD

Runner-up: Fujifilm X-T3

Picking the single best product of the year is always a difficult task, and if we're being honest, it's impossible. Everyone's needs are different. There has never been a better time to be a photographer, and in 2018 there are fantastic cameras, lenses and accessories out there for everyone.

But pick we must. This year's shortlist is comprised of those products that represent, in our collective opinion, four of the best bits of gear released in 2018. Two of them really stood out, though. Runner-up is the Fujifilm X-T3 which - in case you didn't already get the message - we really like. Fujifilm didn't need to make the X-T3 as good as it is - hell, Fujifilm didn't even need to replace the X-T2 yet - but they did, and they did. And the resulting camera is one of the best APS-C format ILCs money can buy, even rivaling some full-frame models.

Read our review of the Fujifilm X-T3