DPReview innovation award
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DPReview innovation award


  • Canon RF 28-70mm F2
  • Canon Speedlite 470EX-AI
  • DJI Mavic 2 Pro
  • Google Pixel 3

Runner-up: Canon Speedlite 470EX-AI

Innovations come in all shapes and sizes, but sometimes the simplest innovation can have the biggest impact on how you make photographs. Take for example the Canon Speedlite 470EX-AI, an on-camera flash that uses a simple technique to demystify the art of bouncing light.

For years, hot shoe flashes have been able to measure distance to subject. Canon’s Speedlite 470EX-AI takes this simple action several steps further. By first measuring the distance to subject, followed by the distance to ceiling, the 470EX-AI can predict the optimal bounce angle and set itself there, automatically. Even cooler, it re-positions itself when switching from portrait to landscape orientation.

Learn more about the Canon Speedlite 470EX-AI