DSLRs still outsell Mirrorless by about 2:1 and most mirrorless manufacturers have been losing money, while C+N have been making good money from DSLRS, so it's not surprising they came slowly to the market. Hopefully the next two years will be interesting and all the current players will continue...

In 2017 DSLR sales decreased by 10% while mirrorless sales went UP by 40%. With Canon and Nikon having serious camera systems in the mirrorless space those numbers will skew even more in mirrorless favor.

@Dr_Jon - "DSLRs still outsell Mirrorless by about 2:1 and most mirrorless manufacturers have been losing money,"

First of all, that ratio used to be 10:1, 7:1, 5:1, 3:1. Now it's only 2:1? Soon it will be 1:1. Mirrorless sales already make up 40% of ILC sales. Secondly, I don't know where you get this nonsense about "most mirrorless manufacturers have been losing money." Sony and Fuji have been doing great. For example:

June 2017:
https://www.dpreview.com/news/8449779629/fujifilm-earning-report-indicates-strong-sales-of-x-series-lenses-and-gfx-50s

February 2018:
https://fujiaddict.com/2018/02/07/fujifilm-q2-fy-2018-3-strong-fujifilm-gfx50s-x100f-x-t20-x-e3-instax-and-4k-lens-sales/

@Dr_Jon - Mirrorless is a growing market. DSLR is a declining market. That's the reality. Therefore mirrorless is a much smarter place to be in the long run. It's like Kodak and Fujifilm during the transitional phase between film and digital photography. Kodak bet on film because they had been making a lot of money on film, even though it was a declining market. Fujifilm bet on digital because they knew it was a rising market. In the end, Fujifilm made the right choice. Fujifilm is thriving (they have excellent APS-C and medium format mirrorless systems), while Kodak is dead. It was the difference between sticking to a declining market versus jumping to a rising market. The same applies to DSLR vs mirrorless. Yes, DSLR had its heyday, just like film did. But those days are over. DSLR is in decline while mirrorless is on the rise.

Some people just have trouble seeing where things are headed. They take comfort in the past. I think you would have fit right in with Kodak's management!

@Dr_Jon - I think we are going to see DSLR sales rapidly decline from here on out, now that Canon and Nikon are fully in the game. Their entry into the market with the EOS R and Z are shining a massive spotlight on mirrorless, lending not only attention but credibility. And it will drive many consumers to wonder: "if mirrorless is where all the big brands are headed, maybe I shouldn't be investing in DSLR anymore." All of this will contribute to an accelerated decline in DSLR sales.

"It partly depends on whether C+N decide to innovate there or just to enjoy the lower manufacturing costs of mirrorless."

You're overly optimistic if you think they will put much more investment or innovation into DSLR development. CaNikon will be pouring their R&D dollars into mirrorless. There are only so many resources to go around. Those resources will be dedicated to mirrorless. We'll probably see some minor tweaks to existing DSLR designs, but not much more.

@Dr_Jon - "DSLR sales have slowed but are still very profitable for the two main players."

Are they still "very profitable?" I think mid-range and upper-level DSLR sales have fallen off a cliff. The only DSLRs that still sell well are cheap, low-end, discounted, low-margin DSLRs such as the Rebel T6. If you look at Amazon's Best Sellers in Digital Cameras list, these low-end Rebels are the only DSLRs Canon has on the list. Same goes for Nikon with similarly low-priced DSLRs.

https://www.amazon.com/Best-Sellers-Electronics-Digital-Cameras/zgbs/electronics/281052/ref=zg_bs_pg_1?_encoding=UTF8&pg=1

This list used to be full of mid-range DSLRs, such as the Canon XXD series (10D-80D) and 7D series, which used to be top sellers. The same goes for equivalent models from Nikon. Now those cameras are now totally absent from the list. The only higher priced ILC on the list is the $2000 A7III (currently at #40). So CaNikon's more profitable models are no longer selling well at all.

^^ And I am sure you must have some inside info about them leaving the camera market :P

They have a weird way of showing that they are leaving it though considering they are launching hugely popular products like the A7 III along with lots of lens launches like the new 24mm f1.4 GM which has come into high praise.

The only real manufacturer who seems to be exiting the camera market must be Pentax. Aside from a few die hard fans hardly anyone talks about them anymore. And since they seem to have no plans to move into the mirrorless space I don't see much future for Pentax.

It’s the lesser of three evils. Like choosing someone to vote for when they all suck, who sucks the least.

It's usable - do we recommend you buy the camera with any serious intent to use it? We do not.

@cheenachatze - Canon EF-M mount isn't an open standard like Sony E-mount and m4/3 are. That's why Sigma only offers their mirrorless lenses in E-mount and m4/3. But it's not just Sigma that aren't making EF-M lenses (at least with electronic interfacing). All the 3rd party manufacturers are doing the same (avoiding EF-M). The only electronically interfaced 3rd party lens to ever be produced for EF-M was the Tamron 18-200mm f/3.5-6.3 Di III VC introduced back in 2014. So it seems that either Canon is doing something that is preventing 3rd parties from offering interfaced EF-M lenses, or 3rd parties just aren't interested in reverse engineering the EF-M protocol. It could be a little of both.

Or maybe the year after, when they take mirrorless seriously. Or maybe the year after that (assuming they take mirrorless seriously at that time). Or maybe the year after.

@WHITELENS - Your comment reminds me of what film shooters used to say about digital photography. "I'm never going to switch to digital because I hate how digital photos look! They are just a bunch of ugly pixels! Film forever!"

@WHITELENS the EVF will only get better, as in the battery for the mirrorless. Sony has been releasing new products that address many previous shortcomings. Look at that A9, A7R3, and A73. Nikon Z6 and Z7 also great release. The size, and build quality are incredible. I have no doubt that mirrorless is the future.

get off nowhitelens's lawn. He is referring to his future, not telling other what to do, comprehension please. Free country.

DSLR is very capable of taking photos as of milc. Milc can do video better, but canon actually have on sensor AF on dslr. Now if nikon did that I wouldn't have to get a milc, best of both world. Body size don't effect "me". Got to say the nikon z6 EVF is like looking thru a ovf. Just did my first fashion shoot at night and didn't really missed the OVF. I think you would be surprised evf is improving, and I like ovf. Half of the shoot I just used the rear lcd screen, at the cost of battery.

@NOWHITELENS
Looking through an OVF down to relatively good light is a joy, compared to even the best EVF. No one I think can disagree with that.
From a utilitarian point of view, current EVFs are far more effective and informative than OVFs. Yes it might take a bit to get used to at the beginning, but worthwhile for sure.

@armandino - "Looking through an OVF down to relatively good light is a joy, compared to even the best EVF."

I don't know if people remember this, but in the early days of DSLRs when all we had were APS-C DSLRs, people coming from FF viewfinders in their 35mm film SLRs *hated* APS-C viewfinders in DSLRs because APS-C format is so much smaller than FF, which effects optical viewfinder size. So the move from 35mm viewfinders to APS-C viewfinders was too jarring for many people. People complained that looking into an APS-C viewfinder was like looking into a tunnel, and that APS-C viewfinders were dimmer. But of course, people just got used to it. Now apparently OVF fans think they are great! The great thing about EVF is that viewfinder size and brightness is no longer dependent on sensor format size. APS-C, and even m4/3, cameras can now have viewfinders as big and bright as FF cameras.

"Looking through an OVF down to relatively good light is a joy, compared to even the best EVF. No one I think can disagree with that."

I can - for some aspects:
- handling several hundret focus-points in an OVF is a mess of dots
- shooting high frame-rates with the mirror-blackout is no fun compared to the blackout-free EVFs

And of course if the lighting is not perfect the EVF become much stronger. E.g. being able to still compose a flash-light setup directly, since you see the scene in the EVF.
Or switching EVF to black and white, when you want to shoot black and white.

Nevermind, 7R III was 2017 debut and camera of the year.

(crazy to think how time flies, really)

I personally feel a fondness for Sony cameras, even if I don't shoot one now, because they love to stir the hornet's nest up. Canon are in panic mode, and Nikon had to improve their game massively in 2018 - why in blazes would anyone complain? We're all winners today, birthday cards or not ;)

Sony also seems to stir up people's emotions around here ;) kudos to Sony!

More emotions being stir up! :)

That’s one of the many reasons that camera isn’t taken seriously as a legitimate compact ILC. You flip that screen out—and now your camera is twice as wide, you look like a tourist and there’s no way to quickly adjust transition from tilt to a normal camera. You playing origami with your flippy screen.

The only reason to mangle a rear lcd like that is for “selfies” or “vlogging,” both activities that are much, much better served by a GoPro and/or a cell phone. Large sensor cameras are both overkill and the wrong tool for those “jobs.”

@marc petzold

I went with the A6300 over the D750, as it was just a faster camera with better AF and features. Sure, there was a hit in IQ, but there were so many more keepers, nearly every single shot, that the difference was negligible in the end (noisy pics > blurry pics). I'm sure the A7 III is vastly superior to the A6300. Even DPR basically said the A7 III was the new D750 of cameras.

You don't got my message, because you haven 't read it properly. I've compared the A7 II price here new, with the D750 & 24-120 F4 Zoom being used, mint-like, cost the same. And here, the D750 wins over the A7 II. No mention about the A7 III - that one is, as i wrote before, very costly into germany. Around 2300 EUR are roughly 4498 DM, which means, it's not cheap by any means. ;-)

Ah. Still wouldn't pick the D750, as I've owned it before and was very underwhelmed after hearing all the hype around it. The sensor's nice, but a camera (especially a DSLR) is more than just a sensor.

The A6300 basically smokes the A7 II, anyway. Closer to the A7 III than the A7 II. The A7 II was too limited by its 2012 sensor.

I do see, it doesn't make sense to argue with you. 1st, the A6300 is only APS-C, i'd never exchange FF for APS-C. Further, FYI, that Sensor is 2013 Tech, and the OLPF have had being slightly redesigned into the A7 II, it's by no means 2012 tech, but 2014.

And nothing "smokes" that way i can't say how much i personally dislike these kind of typical comments here on DPR.

The A6300 is some kinda brick-like camera, with a bad placed EVF, and further no IBIS - plus the Cropfactor, so it's nothing for using full frame, manual focus SLR lenses without cropfactor. A7 II is for my needs the much better camera, than say a A6300, i can't stand it's boxy design and misplaced EVF. Horses for courses.

I don't shoot people, i do shoot only stationary objects, architecture, landscape, etc...no fast AF needed, i am used to manual focus, btw...so don't tell me about AF speed. :)

I won't ever use a A6300, instead of a D750 into comparsion. The D750 can use all these old & great AF-D lenses, too.

@marc petzold

"1st, the A6300 is only APS-C, i'd never exchange FF for APS-C."

That's the big ding against the A7 II: its IQ is roughly the same as APS-C. It has a little more DR at base ISO, but falls flat on its face at high ISO.

https://www.dpreview.com/reviews/image-comparison/fullscreen?attr144_0=sony_a7ii&attr144_1=sony_a6300&attr144_2=sony_a7ii&attr144_3=sony_a6300&attr146_0=100_3&attr146_1=100_3&attr146_2=100_5&attr146_3=100_5&attr177_1=off&attr177_3=off&normalization=compare&widget=333&x=0.1501357&y=0.522135854

https://www.dpreview.com/reviews/image-comparison?attr18=lowlight&attr13_0=sony_a7ii&attr13_1=sony_a6300&attr13_2=sony_a7ii&attr13_3=sony_a6300&attr15_0=raw&attr15_1=raw&attr15_2=raw&attr15_3=raw&attr16_0=3200&attr16_1=3200&attr16_2=12800&attr16_3=12800&attr171_1=1&attr171_2=1&attr171_3=1&normalization=compare&widget=1&x=-0.10323284060736618&y=-0.958864184547487

Continued...

"and the OLPF have had being slightly redesigned into the A7 II"

OLPF only affects sharpness, and in the A7 II's case, sensor reflections. The underlying sensor acts the same in quality. In other words, poorly.

"And nothing "smokes" that way i can't say how much i personally dislike these kind of typical comments here on DPR."

Nobody has ever praised the A7 II for its performance or features or quality, beyond being one of the few FF mirrorless cameras. It's missing fast AF, good adapted AF, FF IQ for its age, high quality video, etc. The only things it rises above the A6300 for are IBIS, extra dials and buttons, bigger grip, and a larger projection of the EVF (same resolution). Everything else is below the A6300. Considering the launch prices, performing better for half the price certainly qualifies as "smoking".

Continued...

"The A6300 is some kinda brick-like camera, with a bad placed EVF, and further no IBIS - "

Some people (like me) prefer the rangefinder style. Keeps the camera out of your face, so you can use your other eye to scan everything, and eliminates nose prints on the LCD, and false activations of the touchscreen (like on my GX85). Otherwise, the A7 series shares mostly the same exact layout. The bodies and 90% of the controls are in the EXACT same position. Only the viewfinder location is different. If you need IBIS, there's the A6500, which gains front/top buttons in the same position as the A7 series.

"so it's nothing for using full frame, manual focus SLR lenses without cropfactor"

Speed booster. I recently bought the Vello Accelerator for EF lenses, and while AF is iffy on a lot of lenses, MF is always MF. Works well on my 35/2, 50/1.8, and 100/2 (actually decent AF) EF primes.

Continued...

"I don't shoot people, i do shoot only stationary objects, architecture, landscape, etc...no fast AF needed, i am used to manual focus, btw...so don't tell me about AF speed. :)"

Shooting people is around 50% of my paycheck, so I definitely need AF that works right the first time. The other 50% is editing others' pictures, and I see exactly why I switched away from DSLR in those pictures. So many "almost there" shots, even on stationary objects. And when things move, things get even more iffy. Glad I'm past that phase.

"The D750 can use all these old & great AF-D lenses, too."

So can any recent Sony. Also with AF. ;)

OMG, it's been after 2 am at night, and here goes above one of these "infamous" solos from you. FYI, mind you - i don't care about testshots, neither tech that much, even i do read since 1999 here - onto a daily basis, it's all about the picture - into the end, gear is being replaced, and replace-able - it's about the Picture, and Print only, into the End. About that special, fleeting Moment, being captured.

And i don't care about Sony APS-C, the only APS-C System, i am being still interested into - is Fujifilms X-Mount. ;)

Have fun with your A6300, but please don't bother me with that brick anymore. I have needs for Sony Fullframe, because of my manual focus lenses via adapter. Enough said. ;-)

PS: You don't know much about Nikon - than you wouldn't ever quote my sentence like this - "So can any recent Sony. Also with AF. ;)".

FYI - Nikons AF-D Lenses are all with AF, that's what the AF stands for, the D for distance information, via CPU inside the Lens. ;-)

Good Night.

@marc petzold

"OMG, it's been after 2 am at night, and here goes above one of these "infamous" solos from you"

Only 8:45 here. Thanks for making this a duet. ;)

"it's about the Picture, and Print only, into the End. About that special, fleeting Moment, being captured."

Correct. And the evolution of cameras makes that moment easier and easier to catch. Otherwise we'd all still be shooting big wooden boxes that require full time tripods and a chair for your subjects.

"Have fun with your A6300, "

I do. It's the best camera I've purchased yet. So good that it makes it hard to find a decent daily camera to keep the shutter actuations down. I'm probably going to have to pick up an RX10 IV to get a similar level of reliable performance.

Continued...

"I have needs for Sony Fullframe, because of my manual focus lenses via adapter. Enough said. ;-)"

Funny, I use plenty of full frame and manual lenses on my A6300. Looks like they're compatible, too. ;)

"PS: You don't know much about Nikon - than you wouldn't ever quote my sentence like this - "So can any recent Sony. Also with AF. ;)"."

Actually, I've owned 5 Nikons: D90, D7000, D7100, D750, J5, with pre-AI, AI, AF-D, and AF-S lenses. I'll admit the D750 had the least limitations, but they were still too invasive to give me full confidence in my gear. With the A6300, I shoot, and if the camera says it's in focus, it's in focus, And no more guessing about how the camera will expose. I don't have to chimp at all anymore except for initial flash exposure. Extremely liberating, and allows me to capture more "special, fleeting moments" than ever.

Continued...

"FYI - Nikons AF-D Lenses are all with AF, that's what the AF stands for, the D for distance information, via CPU inside the Lens. ;-)"

Correct. They're the lenses Nikon has chosen to abandon in mirrorless.

I've still got 6hrs of editing to go. ;)

@NOWHITELENS

That's actually better than just "Camera of the Year", since it's all-inclusive, beyond just cameras. There were lenses, flashes, bags and other things also included in the categories, and the A7 III was the best of anything available in any category. Pretty amazing!

@marc petzold
Ich hatte alle 3 A7 und die A7iii ist Ihren Aufpreis mehr als wert. Deutsche Preise haben die Mwst. inkludiert, in Amerika werden die Preise ohne Mehrwertsteuer genannt. Außerdem warum sich bei einem Vollformatsystem über paar hundert Euro über einen Body aufregen, wenn man noch paar Tausend in Objektive investieren kann und muss.

@NOWHITELENS - "Read it again. Sony A7 III is NOT the camera of the year!
It is the PRODUCT of the year!"

That's actually better. That's like the difference between being named the best point guard in basketball, versus being named the best PLAYER in basketball.

@softmirror
the Mark III costs 1300 EUR more than the Mark II, if that's "only a few hundred" for you, fine. You won't see it into the pictures - especially at the usual, small print sizes. Don't believe it? Read this link here.

FYI, read that link, this is an ancient D40x (10 MP) vs the Nikon D800 (FF, 36MP)
https://fstoppers.com/bts/cheap-and-used-versus-new-hotness-why-buying-cheap-camera-best-thing-beginners-69768

Into the End, many people here are gearheads, or being suffering from G.A.S. ;)

Good Light.

BBT, it must be the 2nd Account from HowAboutRAW here. ;)

You won't convince me with your A6300. And what gives, using old mf lenses w/cropfactor on APS-C? For that reason, i do have still my NEX6, and using it sometimes with diverse LensTurbo Mk. II. No IBIS in 2018 is a no-go, the best camera from Sony for my needs would be the A7S II, or the upcoming A7S III in 2019. ;)

Good Light.

PS: You don't get it, one thing - 1) everybody is different 2) everybody does have different needs 3) what works for someone, doesn't work for the others.

A X-T2/T3 or used Leica M Series Rangefinder would being the best for my needs....more than any other gear....well, someday. ;)

@marc petzold: read BBTs comments, he is just a Sony fan boy trying to troll. He probably can't even take photos, because he is only sitting in front of his computer

marc petzold Isn't this about the cameras released in 2018? D750 was released a couple of years ago. Sensor-wise, it's no better than A7 iii even in DR and it lacks so many innovations implemented in the A7 iii. Sorry to hear cameras are more expensive in Germany than US but, that must be the case for any camera, right?

@marc petzold
For some photos would be a smartphone sufficient. Just saying;-)
Other people have a different budget & a different need.

@ marc petzold
FYI, into Germany, the A7 III costs currently around 2290 EUR, which means into USD, it's about 2.596 $, which is a lot of money, for a "entry level" A7...A entry level A7 [ii] is 1350 $ "

When I bought my first A7II in 2014 it was around $1700 US. Current 2018 A7III price is approx. $2000. Not a bad increase for a more capable camera especially considering inflation.

Patrick, when i bought my 1st A7, it was 1400 EUR, without a Lens.
The latest A7 III is about 2250 to 2290 EUR, currently.

Good Light.

Best Camera with an articulating screen.......Sony A99ii. Pity Sony isn't showing it much attention.

Tilt screen or swivel screen - it's just a matter of personal preference. Neither is a global advantage over another one, both options have some pros and cons.

That's a different award. If based on votes, I think Canon EOS R would be the camera of the year. 😉

The readers' polls go live tomorrow morning - don't worry!

So "high-end" means "expensive", because A7 III and X-T3 are better cameras overall than Z7, except from number of pixels.

The a7riii was released last year, if it came out this year it would have won.

Exactly. If this year didn’t pique your interest, you might just not be that excited by cameras, period.

Superior light gathering mount is a lie.
58mm f0.95 is a waste of time and resources and don't make sense.

sony has the best video lens selection by far, but I guess that wasn't a factor.

good luck finding any powered zooms in z-mount.

New camera beats old camera. Go figure...

Well according to dpreview I believe AF is better on Z6/7 than A7III for video.

@Sergey Borachev

You mean like by adding their professional S-Logs and Picture Profiles to their low end models, the RX series, as early as possible? How about 4K? Or 1000fps slow motion? Yeah, definitely protecting something.... ;)

@nandbytes Could you point that to me? Didn’t the comparison video between z6/eosr and a7iii states that IQ and AF both goes to the a7iii? Anyway, both z6 and a7iii are terrific cameras... just saying that 10 bit out is the reason z6 won I think. And that’ll help about 0,01% of the people that buy the z6/7. Better IQ, practically flawless AF and huge lens selection on the other hand.....

Can’t blame dpreview on that one tho because if you give all the awards to the Sony, canikon fanboys would cry all over the commentshaha.

@Sergey Borachev

You seriously think Sony won't come out with something better? Remember, they made the Fuji and Nikon sensors, and Sony doesn't give out their best sensors for at least a few years, if ever. Wait for the A7S III and A6700/A7000 if you want real world results from a company that specializes in professional video. ;)

Well they do keep on making really good cameras...

The Readers' Polls are potentially more fun...:)

Got you beat. I bought a Fuji S5 Pro earlier this year. 2006 tech! Sensor's cool. That's pretty much it.

Maybe you lost it, the last time you focused & recomposed.

Panasonic didnt jump out of mft cameras they just bransched out to ff cameras to

LOL "...jump out fo the mFT wagon..." Nice try.
The rewards are opinions, everyone has one.

Here's another... from a pro.
http://naturalexposures.com/panasonics-lumix-g9/

A colleague of mine who is a professional (and many here know his work) dropped all of his Nikon gear for the G9.

Chris and Jordan make their DP review videos with ummm... oh ya, the DC-GH5

Want an hour long video on gear of the year from Three Blind Men and an Elephant? Their lens of the year is the PL 50-200; their sleeper camera of the year is the DC-G9
https://www.youtube.com/watch?v=AREOEh8hqFU&t=1130s

So, yep... everyone has an opinion. The DP choices are good, great choices even.

They aren't the gospel.

@bluebomberturbo
Your comment suggests, you never used the x1d ;)

@uMad

https://camerasize.com/compare/#704,678

- Hasselblad X1D is 2% (2.5 mm) wider and 4% (3.8 mm) taller than FujiFilm GFX 50S.
- Hasselblad X1D is 22% (20.4 mm) thinner than FujiFilm GFX 50S.
- Hasselblad X1D [725 g] weights 12% (100 grams) less than FujiFilm GFX 50S [825 g]
Does the camera grow bigger after the power's on?

I wasn't talking about the size, but the performance. The X1D was nearly unusable when it came out and still is lagging behind the competition.

Why would such a camera get an award?

No DSLRs were introduced this year Except for the Pentax K1 II.

Nikon D3500 in Entry-Level ILC. But yes I think that is the only one. However, there were only two DSLRs released this year, and one was only a minor upgrade (Pentax K-1 II), so perhaps not surprising.

Because a7RIII released last year, and also won the title last year

Sony launched no high end cameras, so how could they win an award?

Even if I like a camera and it works for me, I'm not buying it unless it wins an award.

Who would buy a z7 over a D850 or an a7Rii/iii? I think not so many. If you don't need the resolution you would just buy the A7iii or a D750. Categorizing by year is pretty useless for the buyer.

Yes, Abrasive, I agree. I own the Sony RX100 VI and the Sony A7 III and have printed out both awards to show my friends.. They are always duly impressed and want to hang with me even more. It's expensive keeping up but it's worth it to keep my friends...

What a shame, it looks like everyone wants to forget dslrs exist.

This is 2018 Awards. When did the Nikon D850 come out?

September 2017.

@CanonSharpShooter I asked the question so OP could do some research and realize how silly his original comment is.

@Arca45Swiss

'And not a single mention of the D850 what BS'

Wake up. The D850 was joint high-end camera winner with the A7rIII last year (when it was launched). https://www.dpreview.com/articles/2992226438/dpreview-products-of-the-year-2017?slide=21

Yup. Not sure what happened in 2014. Can't find DPR's own awards, just the readers' choice.

How useful is this innovation, really? Yes, it is cool - and maybe I could see it for wedding photographers moving around all the time. But, the learning curve for bounce flash is pretty flat. I can't see spending a few hundred dollars for automatic movement (TTL is a different question). Actually, TTL provides a counterargument to your conclusion. It's been around for a while, and it can be nice to have. But manual flashes are still pretty popular, because if you know what you're doing, TTL isn't always worth it. I think the rotating flash will be lucky if it maintains a foothold in the marketplace - bouncing correctly does not take a lot of expertise.

Hmm. Motors in the head means more things to break. Don't think I would be getting one of these even if I was in the market for a flash gun. Come to think of it, surprised there is nothing from Godox in here. They have been quietly revolutionizing the amateur strobe market over the last few years - and not just by making everything cheaper.