Take a look inside Hasselblad's camera factory in Sweden
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Take a look inside Hasselblad's camera factory in Sweden

Hasselblad’s factory is located in Gothenburg – Sweden’s second largest city. The company has operated in Gothenburg since 1841, but it only became a camera manufacturer in 1941. Today's HQ, down the river from the city centre, is where the company makes both the H-series cameras and the newer X1D mirrorless model.

During a recent visit I was shown around the factory and was lucky enough to get permission to photograph the production line in detail. They knew I was coming so any secret stuff was tucked away safely out of sight, but it was just as interesting speaking to the staff and finding out about the components of the cameras, what they do and seeing how they are made.

There were three things that really struck me about the factory. The first is that it is a lot smaller than other similar plants I’ve visited in the past. I was escorted almost all the time I was there, but there was no reception desk where I had to sign in, and I didn’t even have to wear a visitor’s badge – I guess because everyone knows everyone else and strangers stand out. The company employs 180 people worldwide, with only 40 people at the factory - and 30 of them working in production.

The second thing that caught my interest is the number of components that have been designed to be used in both H6D and X1D, thus making manufacturing more efficient. The third is the hand-made nature of the products. I’m used to factories powered by robots and automation, but this was a world of hand-tools and humans.

Click through this article for a tour.