Pop photo: The commercial and fashion work of Caesar Lima
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Pop photo: The commercial and fashion work of Caesar Lima

Fluid, 2013. Photo by Caesar Lima

Commercial portraitist and product photographer Caesar Lima is absolutely fascinated by imaging technologies. His earnest enthusiasm for photography and the business side of the market have helped the trendsetter stay one step ahead of his peers despite a difficult economy. An admitted tech addict, Lima was quick to adapt to emerging digital trends early on, which helped his studio rise over the last two decades to the forefront of conceptual advertising.

With clients like T-Mobile, Sony Pictures, Pioneer Electronics, Reebok, Walt Disney and many more, he has been named as one of the top product and advertising photographers in the world, and his high gloss commercial and portrait photography has won a number of awards over the years. Based in Los Angeles, his studio portfolio is fun and unique, and yet obsessively composed; a stylish collection of vibrant color schemes, minimalist graphic design, meticulous lighting and gorgeous women. More recently, however, Lima has continued to push himself outside of his comfort zone by embracing street photography through his year-long Project 365 series of images taken with several new camera systems like the Sony a7 II and the Leica Q.

When he's not shooting, Lima is a PR machine. He's active daily on a variety of social media outlets to keep his network of clients and fans updated on his work, and regularly kept a blog long before social media's prominence. Despite his successes as a commercial photographer, he also submits his work compulsively to magazines, websites and contests, noting that it's a goal for him as a photographer to win at least one award for his images each year.

Find out more about his work and tech interests, including his own dedicated Macintosh museum, by clicking through the slideshow and accompanying Q+A. To find out more about Lima's work, visit www.caesarlima.com. Follow him on Behance, Facebook, Instagram, Pinterest, Google+, Twitter and 500px.